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Rugby Unity goes big picture, then straight into the weekend’s rugby. David Pembroke and Ewen McKenzie pull apart what the Football World Cup in the USA is teaching World Rugby ahead of 2031: fan energy, downtown stadium precincts, and the must-solve issue of NFL field dimensions for rugby. They also dig into hydration breaks and the brutal reality of modern media, where TikTok and video are reshaping how sport is sold and understood. Then it’s on to the results: Leinster thump the Bulls 36-7 in the URC final, Hurricanes destroy the Chiefs 60-5 in the Super Rugby final in wild Wellington wind, and Northampton edge Exeter 26-17 with yellow cards again impacting finals footy. The Third Voice returns with Wallabies selection heat, including Lukhan Salakaia-Loto, Carter Gordon at 12, and how this awkward coaching transition compares to the old Eddie Jones handover.Also in this episode:● Football World Cup fans show rugby what’s possible● 2031 USA: rugby field dimensions vs NFL stadiums● Hydration breaks and the advertising money question● Reuters report: TikTok now drives youth news habits● Hurricanes’ front-row skill and post-contact dominance● Third Voice: Wallabies squad debates and centre combinationsPLUS: From fan behaviour to transparency, rugby’s next growth push is cultural and commercial.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Super Rugby has spat the Aussies out again, and David Pembroke and Ewen McKenzie rip the Band-Aid off. Why were the finals blowouts when the stats looked tight? Ewen points to tackle breaks, post-contact metres, ruck speed and those brutal one-on-one moments, while also blasting the way yellow and red cards can hijack the contest. The chat moves to the URC, where Stormers’ three yellow cards helped swing Leinster’s 20–11 win, then into the Super Rugby semi-final picture: Chiefs v Crusaders and Hurricanes v Blues, with Ewen still liking the Hurricanes but fearing officiating deciding it. There’s Wallabies talk too: key positions to lock down, playing style options, and how Les Kiss coming in can shift belief. Plus, Waratahs recruitment, Mark Nawaqanitawase’s NRL confidence, Tony Brown’s All Blacks return, Andy Farrell’s Ireland extension, and Rugby World Cup 2027 ticketing.Also in this episode:● Australian Super Rugby teams eliminated, Wallabies talent debate● Ewen McKenzie’s card crackdown: keep it 15 v 15● URC: Leinster beat Stormers after three yellow cards● Super Rugby semis preview: Hurricanes, Chiefs, Crusaders, Blues● Waratahs underperforming and the non-negotiable of recruitment● Rugby World Cup 2027 marketing and “face” discussionPLUS: Rassie’s 21-uncapped player 51 man deep squad – the Springboks look terrifying! RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdo SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

World Rugby’s strategic plan has finally landed, and David Pembroke and Ewen McKenzie get stuck into what it says, what it dodges, and what it must deliver by 2031. Before the strategy chat, they react to a huge weekend in Bilbao: Montpellier smashing Ulster 59-26 and Bordeaux beating Leinster 41-19 in front of massive crowds, plus a debate on whether the Top 14 is now setting the pace. Ewen breaks down Bordeaux’s defence, Lucu’s standout influence, and a contentious yellow card for a hair pull on Joe McCarthy. Then it’s into the bigger picture: why rugby needs a clear plan, why “enriching lives” matters, and why accountability needs real numbers, not vague ambition. The episode also hits player welfare, the Nations Championship concept, women’s rugby investment targets, and the risk of relying on World Cup revenue. Eddie Jones is absent this week.Also in this episode:● Montpellier maul power overwhelms Ulster in Bilbao final.● Bordeaux out-defend Leinster as Lucu controls the match.● Debate: Top 14 now the premier domestic competition?● Player welfare concerns around Nations Championship travel and workload.● Women’s rugby growth targets and £50 million investment focus.● Crunch Creator shows new ways to build rugby fandom.PLUS: The episode pushes for real accountability in World Rugby’s strategy, with clear targets for participation, fans, and revenue.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Rugby Unity starts with sad news, marking the passing of Scotland and British and Irish Lions great Scott Hastings, remembered as a top class player and an even better man. From there, the weekend’s rugby storylines fly: England’s Red Roses clinch another Guinness Women’s Six Nations Grand Slam with a 43–28 win over France in Bordeaux, as crowds and revenue figures underline the surge in women’s sport. David Pembroke and Ewen McKenzie then unpack a weekend of monster scorelines across the Prem, URC and Super Rugby, and ask whether attack is now winning too easily. There’s also a sharp discussion on Henry Pollock’s growing profile, South Africa’s talk of leaving European competitions, and Eddie Jones being sanctioned by the Japanese Rugby Football Union after abuse towards match officials. Plus doping bans for Georgian rugby figures and Springbok prop Asenathi Ntlabakanye, and listener questions on World Cup finals venues, Spain’s World Cup bid, and the Nations Championship player availability problem.Also in this episode:● Tribute to Scott Hastings and his rugby legacy● England Red Roses win Grand Slam in Bordeaux● Women’s sport revenue growth and rugby’s commercial gap● Big Premiership and URC blowouts raise balance questions● South Africa discuss leaving European competitions for welfare● Eddie Jones sanctioned after abuse of match officialsPLUS: The audience drives big calls on 2027 final venues, Spain’s World Cup bid, and Nations Championship selection windows.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

After 1 year of Rugby Unity, David Pembroke and Ewen McKenzie unpack what’s working in the modern game (more wingers scoring, smarter kicking, lineout contests returning, less nonsense around yellow cards), and what’s still flashing red, especially Super Rugby crowds and rugby’s battle to stay relevant in a crowded entertainment market. They also spotlight the women’s game as the big success story: strong Six Nations crowds, huge engagement, and a style and connection with fans the men can learn from. Plus, a clear-eyed look at World Rugby’s Nations Championship and the real issue underneath it all: who actually has access to the top players. There’s European Cup semi-final wrap and finals in Bilbao, a nod to Louis Bielle-Biarrey, plus Rugby Europe scorelines, U20 Rugby Championship results, and World Rugby’s IMG deal ahead of 2031 and 2033.Also in this episode:● Wingers scoring more tries shows the game’s shift● Super Rugby trial laws and the end of caterpillar rucks● Women’s Six Nations crowds, humility, and fan connection● Nations Championship format excitement, but player access questions● Champions Cup and Challenge Cup semi-finals and Bilbao finals● Third Voice: Moana Pasifika, Ireland World Cup hopes, grassroots linksPLUS: A blunt look at how money, logistics, and culture shape rugby’s future.RUGBY UNITY LIVE! IN NEWCASTLE 10 JULY 2026: https://tickets.iwannaticket.com.au/event/hunter-rugby-luncheon-japan-v-ireland-61ffdoSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

DISCLAIMER: This episode was recorded in February 2026.David Pembroke sits down with Herbert Mensah, President of Rugby Africa and a member of the World Rugby Executive Board, to talk about what it really takes to grow the game across a continent of 1.4 billion people. From picking up a rugby ball in England in 1966 to playing for Saracens and then being pulled into rugby administration in Ghana, Mensah lays out the hard truth: Africa’s total annual competition budget is just 675,000 pounds. He explains the push to unlock government backing, why South Africa and France matter for pathways and pre-match opportunities, and how Sevens and the Olympics shape the future. The chat also zooms out to the global game: revenue pressure post-COVID, the high-stakes plan for USA 2031, and why rugby must package itself smarter without losing what makes it special. Eddie Jones and Ewen McKenzie are mentioned by David at the close.Also in this episode:● Herbert Mensah’s first rugby memories in England● Saracens, injury, and the shift into rugby administration● The Max Brito tour and rugby’s unlikely Accra crowd● Rugby Africa’s 675,000 pounds budget reality check● Olympics and Sevens: Africa’s travel and cost challenges● World Rugby’s USA 2031 gamble and revenue debatePLUS: How rugby balances tradition with business reality, from Africa to the Executive Board.SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke and Ewen McKenzie unpack a huge week for the global game, starting with the remarkable rise of women’s rugby after England drew more than 77,000 fans at Twickenham in the opening round of the Women’s Six Nations. From there, the conversation widens into a bigger question: what does rugby need to do now to secure its long-term future?They look at the value of proper tournament structures, the momentum building around the Pacific Four and Women’s Six Nations, and why the women’s calendar may actually be closer to a true global season than the men’s game. There is also a close look at the new World Rugby Nations Cup, why it matters for emerging nations, and how regular international competition can drive both performance and commercial growth.The episode also explores the return of long-form touring, the appeal of rugby’s travelling culture, the growing credibility of second-tier nations, and what it all says about the shape of the game in the lead-up to the 2027 and 2029 World Cups. Add in European quarter-final drama, Super Rugby refereeing flashpoints, and debate around All Blacks selection, and this becomes a broad conversation about where rugby is heading and how it can grow from here.Also in this episode:● England’s huge Women’s Six Nations crowd and what it signals for the game● Pacific Four results and the growth of women’s international rugby● Why tournament structure is key to rugby’s long-term prosperity● The World Rugby Nations Cup and new opportunities for emerging nations● Touring tradition, global calendars, and what rugby still does better than any sport● European quarter-finals, Super Rugby talking points, and All Blacks selection debateSIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke and Ewen McKenzie hold the fort while Eddie Jones is away touring with Japan U23, and it kicks off with a blunt reality check on what “tour” really means for staff: more toil, more review, and a constant hunt for one-percenters. From there, it’s a sprint through the weekend’s biggest talking points: the Investec European Rugby Championship’s eye-watering Round of 16 scorelines and why the tournament still struggles to cut through globally, plus Super Rugby’s Week 8 results and what the Western Force’s win over the Reds says about form, intent, and momentum. They also get into the uncomfortable truths around crowd numbers, the economics of attending live sport, and why rugby still lives and dies by referee interpretation, even with technology. Add in 2027 World Cup pillars, women’s rugby momentum, South African schools theatre, and Henry Pollock signing with Eddie Hearn.Also in this episode:● Eddie Jones touring: early starts, late finishes, relentless review● One-percenters in coaching: travel, jet lag, and talent ID● Investec European Rugby Championship lacks continuity and cut-through● Super Rugby Week 8: Crusaders, Chiefs, Force statement win● Referee profiles, 800 decisions a match, and TMO frustration● Women’s Six Nations, Pacific Four, and England ticket sales surgePLUS: The episode keeps circling one question: how rugby stays relevant, watchable, and financially sustainable.SIGN UP TO THE BIG 3 HERE: https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

World Rugby CEO Alan Gilpin joins David Pembroke to discuss the real hard questions facing our sport at the moment – rugby’s global calendar, player safety and cashflow are just the tip of the iceberg. Gilpin breaks down the real tension World Rugby is trying to solve: accuracy and flow, without treating it as a trade-off, and why too many law tweaks make life harder for officials moving between competitions. He explains the Mark Robinson match officiating review, what “shape of the game” stakeholders are pushing for, and why the strategic plan (targeting an early May launch) is centred on fans, player welfare, and growing the sport’s commercial engine. There’s also a big look ahead: strong early Rugby World Cup 2027 ticket demand in Australia, the long runway to USA 2031 and 2033, and how rugby can win in a brutal “attention economy”.● Alan Gilpin’s rugby journey from Gloucestershire to World Rugby● Six Nations weekend: Scotland v France, Italy’s big moments● Match officiating: accuracy versus flow is not a trade-off● Law trials across comps make consistency harder for referees● Mark Robinson review: TMO use, philosophy, elite officiating model● World Rugby strategy: fans, player welfare, commercial growth, USA 2031PLUS: Gilpin argues rugby’s future is more fans consuming more rugby, more often.SIGN UP TO THE BIG 3 HERE:https://tinyurl.com/big3rugbyunity 👈👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke is joined by Mark Philpott, a New Zealander based in Cancun who’s building United Rugby Fans, a fast-growing movement aimed at giving rugby supporters a real seat at the table with unions and World Rugby. Mark lays out why he thinks the game’s finances, grassroots infrastructure, and volunteer fatigue are the biggest pressure points, and why “fan empowerment” matters more than likes and clicks. They talk lessons from Football Supporters Europe, how fans ended the proposed Super League and earned a seat on UEFA’s board, and what rugby can copy to unlock smarter decision-making and better investment. Mark outlines URF’s plan to gather large-scale polling and survey data, plus early projects including a charity division, URF TV with Stacey Paetz, and a new global rugby book with contributors including Gordon Bray. The big question: can rugby act before a crisis forces change?● United Rugby Fans aims for a seat at World Rugby● Mark Philpott’s global nomad path to Cancun● Grassroots rugby needs cash, facilities, and volunteer support● Data, polling, and surveys to map fan priorities● Football Supporters Europe model and UEFA board representation● URF TV, charity work, book, and global awardsPLUS: A practical debate on how rugby can grow revenue beyond the World Cup cycle.Check out United Rugby Fans here: https://www.urfans.org/ 👈Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Super Saturday is here and Rugby Unity sets the table for a massive final weekend of the Six Nations, with David Pembroke joined by Ewen McKenzie and Eddie Jones. Before the previews, the boys get stuck into World Rugby’s new Nations Championship, why it adds real jeopardy to north v south match-ups, and why a global season still feels stuck in the mud. Then it’s into the match-ups: Ireland v Scotland in Dublin and how Ireland’s control, phase pressure and aerial contest can squeeze Finn Russell, even with Scotland’s confidence soaring. Wales v Italy gets billed as a surprise blockbuster, with Italy handling rare favouritism and Wales chasing a long-awaited win. And at the Stade de France, France v England brings heat, selection calls, emotional control, and the media pressure that comes with it.● World Rugby Nations Championship format and fixture excitement● Why a global season change looks unlikely pre-2028● Ireland v Scotland: contrasting styles and Finn Russell pressure● Wales v Italy: Italy favourites, Wales building belief● France v England: title stakes and emotional control● Eddie Jones on England’s kicking debate and media noisePLUS: A wider look at World Rugby governance, transparency, and faster decision-making.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

Dave Rennie is confirmed as the new All Blacks coach, and Eddie Jones and Ewen McKenzie break down what it means, right now, with two years to a World Cup. David Pembroke digs into whether the All Blacks actually change style, what happens at 9 and 10, and why Rennie’s lack of attachment to any Super Rugby franchise could light a fire under selection pressure. There’s also a big Rugby World Cup 2027 ticketing update: 750,000 tickets sold in the initial pre-sale, with huge demand for Australia v New Zealand and knockout matches, plus the next application phase opening 19th of May. Then it’s straight into the Guinness Six Nations restart: Ireland v Wales at the Aviva, Scotland v France at Murrayfield with Angus Gardner in the middle, and Italy v England in Rome after Borthwick’s sweeping changes.Also in this episode:● Dave Rennie named new All Blacks coach● What changes in All Blacks style under Rennie?● Roigard, Barrett, Mo’unga selection pressure discussed● Brodie Retallick’s form in Japan highlighted heavily● Rugby World Cup 2027 tickets: 750,000 sold fast● Six Nations previews: Ireland v Wales, Scotland v France, Italy v EnglandPLUS: The panel debates World Rugby priorities, domestic competition sustainability, and what “hard decisions” really mean in coaching selections.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.

David Pembroke, Eddie Jones and Ewen McKenzie unpack the big agenda items that will be covered in the Shape of the Game conference in London, starting with the push to “depower” scrums and replace some restarts with free kicks. Eddie and Ewen are blunt: keep the scrum, speed it up, and protect rugby as a game for all shapes and sizes. From there, it’s straight into the global season debate, with both backing alignment for player welfare while warning everyone has to sacrifice something, not just Super Rugby. The 20-minute red card sparks a wider argument about keeping 15 on 15, with Ewen pitching better use of existing referee tools and stronger post-match sanctions. They also get into Six Nations form (Ireland’s response against England), Super Rugby trends, kicking and “meaningful” stats, plus quick hits on Andy Farrell, Stephen Larkham, injuries, Louis Bielle-Biarrey’s record run, and Rugby Europe Championship shocks.Also in this episode:● Eddie Jones rejects any move to depower scrums● Ewen McKenzie says scrums are already overmanaged● Global season backed to protect player welfare properly● 20-minute red card debate turns into 15v15 argument● Ireland v England analysed: intent, collisions, line speed● Super Rugby vs Six Nations stats: points, tries, ball-in-playPLUS: World Rugby transparency, refereeing consistency, and how attack trends are shifting across Six Nations and Super Rugby.Ask Eddie Jones and Ewen McKenzie anything! Fill out the form below 👇https://tinyurl.com/rugbyunityquestions 👈👈👉 Want more from Rugby Unity? Subscribe to our Substack for exclusive content, blogs, behind-the-scenes insights, and full podcast access — all in one place: Rugby Unity | Substack 📧 Get in touch: info@rugbyunity.com.auThanks to Eleven labs for providing a grant to Rugby Unity so that we can use their world leading software.TikTok | Instagram | YouTube Hosted on Acast. See acast.com/privacy for more information.