771 | SEO News from the EDGE | Week of 9.15.2025

About this episode

This episode discusses the current state of Google Search, AI's impact on PPC, and emerging trends in digital marketing.

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won't Google make up its mind? This week, we cover trending topics including Google's expanded AI mode for multi-lingual search, Reddit's sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also sharing some of its special sauce (most likely a can of Ragu). You'll hear how shifting digital consumer behavior (think: the Four S's—searching, scrolling, streaming, shopping) is making marketers rethink their omnichannel strategies, and why social media optimization keeps creeping into every SEO conversation. Plus, Cindy Krum shares fresh holiday search trends and reveals why TikTok Shop might outpace traditional ecommerce. We even poke fun at Google's "reality"—the web's apparently booming and crumbling at the exact same time, depending on who's asking. News from the EDGE: [00:02:24] BrightonSEO Tickets! [00:05:33] Google expands AI Mode beyond English [00:10:04] Reddit launches Pro tools for publishers [00:12:46] EDGE Sponsor: Site Strategics [00:14:09] Judge lets Google keep Chrome, but says it must share search data with rivals SEO…

People in this episode

Host: Erin Sparks

Guest: Cindy Krum

Topics covered

• SEO news
• AI in marketing
• digital consumer behavior
• social media optimization
• holiday shopping trends

Keywords

• Google Search
• AI
• PPC
• Reddit Pro Tools
• holiday shopping
• TikTok Shop
• SEO
• digital marketing

Sponsors

Site Strategics, WAIKAY

Mentioned in this episode

Organizations: Google, Reddit

Products: Chrome

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