Virality Doesn't Fill Shows (feat. SIPPY) | EF EP 142

About this episode

Olivia Mancuso interviews SIPPY about her career and the release of her personal album, exploring the challenges and decisions behind it.

Laylo is the drop platform and CRM used by artists and promoters like Fisher, Chris Lake, James Hype, Mochakk, Whethan, and TekSupport to create hype around big moments and build a direct line to fans. With Laylo, you can capture phone numbers from social media and message your biggest supporters when tickets or merch go live, plus reward them with exclusives. It works across SMS, email, WhatsApp, and Instagram DMs, with integrations like Shopify and Spotify, voicemail hotlines, and a complete tour suite when you’re ready to hit the road. Laylo makes it easy and affordable for DJs to drop in your style and build a fandom that lasts. Get 15,000 free messaging credits here with code Olivia15. You’ll also have a chance to meet Thatch Sammet, Head of Strategic Partnerships at Laylo, and get direct insights on how to leverage the platform at Miami Music Nexus! --------------------------------------------------------- What happens when a DJ bets her career on the one album she wrote only for herself? Olivia Mancuso sits down with Sippy, the Australian-born bass music and dubstep producer who just wrapped her Scars In Stereo album tour. Sippy built a loyal fanbase on lighthearted…

People in this episode

Host: Olivia Mancuso

Guest: SIPPY

Topics covered

• music production
• fan engagement
• album release
• DJ culture
• personal storytelling

Keywords

• SIPPY
• Laylo
• album tour
• fanbase
• music industry

Sponsors

Laylo

Mentioned in this episode

Organizations: Laylo, Shopify, Spotify, Miami Music Nexus

Books & works: Scars In Stereo

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