Why 1M Followers Can't Sell 100 Tickets (feat. Laylo) | EF EP 148

About this episode

Olivia Mancuso discusses the importance of real fan loyalty in electronic music with Thatch Sammet from Laylo.

Laylo is the drop platform and CRM used by artists and promoters like Fisher, Chris Lake, James Hype, Mochakk, Whethan, and TekSupport to create hype around big moments and build a direct line to fans. With Laylo, you can capture phone numbers from social media and message your biggest supporters when tickets or merch go live, plus reward them with exclusives. It works across SMS, email, WhatsApp, and Instagram DMs, with integrations like Shopify and Spotify, voicemail hotlines, and a complete tour suite when you’re ready to hit the road. Laylo makes it easy and affordable for DJs to drop in your style and build a fandom that lasts. Get 15,000 free messaging credits here with code Olivia15 --------------------------------------------- Some DJs have a million followers but can't fill a 100-cap room. So what actually builds a career? Olivia Mancuso sits down with Thatch Sammet, Director of Partnerships at Laylo, to break down the infrastructure behind real fan loyalty in electronic music. They unpack the 1,000 true fans framework, the fan flywheel, and why owning your fan list beats chasing streams, followers, and the algorithm. Real case studies: Griz's early access merch drops…

People in this episode

Host: Olivia Mancuso

Guest: Thatch Sammet

Topics covered

• fan loyalty
• music marketing
• electronic music
• career building
• direct fan engagement
• ticket sales

Keywords

• fan engagement
• music industry
• DJs
• merch sales
• social media
• true fans
• Laylo
• ticket sales
• electronic artists

Sponsors

Laylo

Mentioned in this episode

Organizations: Laylo, Shopify, Spotify

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