How to Set Up ChatGPT Projects That Work

How to Set Up ChatGPT Projects That Work

From Entrepreneur School (In the AI Era) by Kelly Sinclair

February 18, 2026 · 27 min · Season 1 · Episode 164

About this episode

In this episode, Kelly Sinclair explains how to effectively set up and manage ChatGPT Projects for better AI results.

If you're like most people, you've probably got dozens (maybe hundreds) of chats with generic titles like "marketing ideas" or "content strategy." And when you need to pick up where you left off? Good luck scrolling through that mess. Here's the thing: ChatGPT is incredibly powerful. But, if you're not organizing your conversations intentionally, you're making it way harder on yourself than it needs to be. That's why I basically live inside ChatGPT Projects. In this episode, I'm walking you through exactly what Projects are, how they're different from custom GPTs, and how you can set them up to get way better results from AI. We're also covering some recent changes OpenAI made to memory settings (which I just discovered by accident last week). So grab your notebook for this one! In this episode, you'll learn: What ChatGPT Projects actually are (and why they're different from custom GPTs) The #1 problem most people have with AI—and how projects solve it How to set up project-specific memory so your contexts stay clean and separated My exact workaround for retroactively fixing memory settings in existing projects When to use a project vs. a custom GPT (with real examples from my…

People in this episode

Host: Kelly Sinclair

Topics covered

  • ChatGPT Projects
  • AI organization
  • memory settings
  • business strategy
  • content management

Keywords

  • ChatGPT
  • AI projects
  • memory settings
  • business strategy
  • content organization

Mentioned in this episode

Organizations: OpenAI

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