13: How to leverage sports events for maximum marketing impact
From ESSEC Knowledge by ESSEC Business School
August 30, 2024 · 7 min · Episode 13
About this episode
Professor of Marketing Marc Mazodier explains the benefits of leveraging major sports events for marketing campaigns.
Professor of Marketing Marc Mazodier explains why brands should take advantage of major sports events, like the Olympic & Paralympic Games, in their marketing campaigns.
Topics covered
- sports marketing
- branding
- event marketing
Keywords
- Olympic Games
- Paralympic Games
- marketing strategies
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