S2 Ep8: Jake Fiennes | Productive and protective - how to communicate conservation

About this episode

Jake Fiennes discusses the importance of measuring the UK's natural capital and balancing land use with conservation efforts.

Jake Fiennes is one of Britain’s most high-profile and in-demand conservationists and he sat down with podcast host, Anna Byles, at Holkham Nature Reserve in Norfolk. Jake speaks candidly about the need for a natural capital 'Doomsday Book' to accurately measure the UK's fauna and flora, and what that means - not only for landowners - but a broad spectrum of land and green space custodians. Balancing productive land use with nature enhancement, developing baselining tools, influencing key pol...

People in this episode

Host: Anna Byles

Guest: Jake Fiennes

Topics covered

• conservation
• natural capital
• land use
• biodiversity
• environmental management

Keywords

• conservation
• natural capital
• Doomsday Book
• landowners
• biodiversity
• environment

Mentioned in this episode

Organizations: KOR Communications

Places: Holkham Nature Reserve, UK

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