75 | Website Copy that Connects & Converts with Copy by Laura

About this episode

Becky Hart interviews copywriter Laura Paetkau about creating connection-driven website copy for wedding professionals.

Welcome to episode 75! This will be the *last* episode as "Event: Crushed," but don't worry -- we're not going anywhere! Things are evolving and I am excited to be back in a couple of weeks with a brand new vision for the podcast. I hope you'll stick around! In this episode, Becky chats with copywriter Laura Paetkau of Copy by Laura about the power of connection-driven copy and how wedding pros can use their words to build trust, attract dream clients, and convert inquiries into bookings. Laura shares her journey from government communications to becoming a full-time copywriter for creative entrepreneurs, and the lessons she’s learned about writing website copy that not only sounds good — but strategically sells. Together, Becky and Laura dive into the psychology behind what makes website copy convert, how to show your personality without losing professionalism, and why today’s buyers are craving authenticity over “pain point” marketing. If you’ve ever looked at your website and thought, “This doesn’t sound like me,” this episode is a must-listen.Connect with Laura: https://www.copybylaura.com Copy by Laura on Instagram Free Sales Page template Special Offer: Get $200 off Laura’s…

People in this episode

Host: Becky Hart

Guest: Laura Paetkau

Topics covered

• website copy
• wedding industry
• copywriting
• client attraction
• authenticity
• marketing strategy

Keywords

• website copy
• copywriting
• wedding pros
• client conversion
• authenticity
• marketing
• trust building

Sponsors

Copy by Laura

Mentioned in this episode

Organizations: Copy by Laura