Event Industry News Podcast

Mark Hutchinson, Managing Director of creative agency INCEPTION, joins the Event Industry News Podcast to discuss how his team designs trade show stands, retail activations and product launches with commercial outcomes front of mind. They cover using data and technology—dwell time, heat mapping and interaction tracking—to measure event ROI, the importance of authentic creative over theatrical gimmicks, and embedding sustainability through reuse and smarter planning. Mark also shares client work highlights, including global projects with Pokémon, and explains how clear metrics help clients increase investment when activations drive real business growth. This episode of the Event Industry News Podcast is sponsored by Present Communications. Present provides broadcast-quality live, hybrid and virtual event production, trusted by organisations where reliability really matters. From corporate town halls and conferences to high-profile live streams, they design and deliver fully resilient systems that work first time. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

James Dickson is joined by A Greener Future’s Claire O’Neill to talk about GEI18, AGF’s Green Events & Innovations Conference taking place next week on 24th February at Royal Lancaster London.GEI18 is set to be a day of succinct, practical sessions on sustainability in live events covering certifications, power, waste, community impact as much more.Speakers include industry leaders and music-sector partners (Earth Percent), with awards recognising the best green events and venues. The conference blends case studies, deep dives and discussion to help organisers take real steps toward greener, inclusive events.To find out more visit: https://www.agreenerfuture.com/geiTo keep up to date with all the news, subscribe for free here.If you would like to take part in a podcast, then please complete our submission form.

James Dixon records live from Allianz Stadium, Twickenham, with guest Goc O'Callaghan — co-founder of ArcTanGent Festival and founder of UBQex. They discuss measuring the "return on experience", real-time metrics, personalisation, imagination poverty, accessibility, and the need to design events around people. The episode offers practical ideas — using apps and algorithms for personalisation, psychographic design, breaking physical content compartments, and balancing ROI with meaningful attendee impact — to help organisers create more engaging, inclusive and future-proof events. Thanks to our friends at Jacobs Massey for their help recording these live podcasts. Find out more about their great work here: https://jacobsmassey.co.uk/ To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

James Dixon speaks with Penny Banks, Creative Director at GES, about the launch of Show Ready - The Edit, a curated range of four modular exhibition designs (Khan, Luter, Vico, Rho) aimed at the 30–50 sqm exhibition stand sweet spot. The episode covers the product’s circular design principles, recycled materials and integrated LED flooring, plus faster builds, configurable layouts and operational benefits for exhibitors and show organisers.

delighted to record this episode in person at the Stream7 studios in Sheffield. Joining us for the conversation was a brilliant panel of Northern-based event professionals, all members of the fantastic NOWIE community: Emily Woods, Marketing at Stream7 Lia Baron, expert in end-to-end event management Hannah Pugh, Freelance Event Manager and AAA 30Under30 Evie Booth, Events & Marketing Freelancer Together, they shared their journeys into the world of events, what they love most about the industry, and how being part of NOWIE has supported their careers and networking opportunities. We explored the importance of transferable skills, the common ground that connects their different paths, and even had a lively discussion about Sheffield’s legendary Tramlines festival. (And yes, we might have asked the big question - who really knows how to use a ratchet strap?) It’s an insightful, fun, and inspiring episode, and we want to give a huge shout out to NOWIE – we’re proud to be corporate members and encourage you to find out more at nowie.org. We can’t wait to check back in with these fantastic women in the future to hear how their journeys continue to unfold. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.