Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Grow Income Consistently
by Jan Ditchfield | Podcast Marketing & Evergreen Course Creation + Sales Strategist
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Recent episodes
61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners)
Jun 17, 2026
13m 12s
60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business
Jun 15, 2026
14m 07s
59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)
Jun 10, 2026
11m 52s
58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business
Jun 8, 2026
12m 48s
57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts
Jun 3, 2026
12m 13s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 | 61 // Podcast SEO Advice Beyond Downloads (What Actually Converts Listeners) | What if the reason your podcast isn’t generating more leads, clients, or sales has nothing to do with visibility? Right now, there’s a lot of conversation around podcast seo. And while discoverability absolutely matters, I think many coaches, consultants, and course creators have been led to believe that getting found is the ultimate goal. It’s not. Because getting found and getting clients are two very different things. If you've been spending hours researching keywords, optimizing titles, a... | 13m 12s | ||||||
| 6/15/26 | 60 // What Launching a Top 30 Podcast Taught Me About Growth | Podcasting For Business | Have you ever looked at a podcast that seemed to take off overnight and assumed it was luck? A few weeks ago, I launched a brand-new show that landed in the Top 30 charts in Canada within days. While the rankings were exciting, they weren't the biggest takeaway. What surprised me most was what happened after people started listening. And that experience reinforced some powerful lessons about podcasting for business that every entrepreneur should hear. One of the biggest misconceptions in podc... | 14m 07s | ||||||
| 6/10/26 | 59 // What's Really Stopping You from Converting Listeners into Clients? (Hint, It's Not Downloads)✨ | podcast marketingclient conversion+3 | — | — | — | podcastclients+5 | — | 11m 52s | |
| 6/8/26 | 58 // Are Short Podcast Episodes Bad for Growth? | Podcasting For Business✨ | podcast growthepisode length+3 | — | — | — | short episodespodcasting tips+3 | — | 12m 48s | |
| 6/3/26 | 57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts✨ | podcast SEOvisibility+3 | — | Apple PodcastsSpotify | — | podcastSEO+5 | — | 12m 13s | |
| 6/1/26 | 56 // How to Stay Consistent With Your Podcast Over the Summer | Podcast Marketing Strategies✨ | podcast consistencysummer strategies+4 | — | — | — | podcast marketingsummer podcasting+4 | — | 11m 46s | |
| 5/27/26 | 55 // The Podcast SEO Strategy That Took Her to From Invisible to the Top 100 | Podcasting For Business✨ | Podcast SEOPodcast Growth+3 | — | — | — | podcastSEO strategy+4 | — | 27m 40s | |
| 5/25/26 | 54 // If I Started a Business Podcast From Zero Today, Here’s What I’d Do | Podcast Marketing for Business✨ | podcast growthbusiness podcasting+3 | — | — | — | podcast marketingbusiness growth+3 | — | 19m 22s | |
| 5/20/26 | 53 // Are You Giving Away Too Much Free Content on Your Podcast? | Podcast Marketing Tips✨ | podcast marketingfree content+4 | — | — | — | free advicepodcast tips+3 | — | 22m 01s | |
| 5/18/26 | 52 // The Biggest Mistake Keeping Your Podcast From Replacing Social Media | Podcasting for Business✨ | podcastingbusiness growth+3 | — | Instagram | — | podcastingsocial media+3 | — | 20m 11s | |
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| 5/13/26 | 51 // 3 Simple Content and Podcast SEO Strategies to Turn Listeners Into Clients✨ | Podcast SEOContent Strategy+3 | — | — | — | Podcast SEOContent Creation+3 | — | 13m 33s | |
| 5/11/26 | 50 // The 5 Biggest Podcasting Myths That Cost Coaches and Consultants Clients✨ | podcasting mythscoaching+3 | — | — | — | podcastingmyths+5 | — | 18m 20s | |
| 5/6/26 | 49 // Why Your Podcast Isn't Generating Leads (And Why It's Not Your Fault)✨ | podcast marketinglead generation+3 | — | — | — | podcastleads+3 | — | 18m 20s | |
| 5/4/26 | 48 // Build a Low Ticket Funnel with Your Podcast & Skip the Live Launch Cycle✨ | low ticket funnelpodcast monetization+3 | — | — | — | podcastrevenue generation+3 | — | 17m 34s | |
| 4/29/26 | 47 // How to Start a Podcast for Your Business | My New Program Revealed✨ | podcast creationbusiness strategy+3 | — | — | — | podcastbusiness+5 | — | 18m 00s | |
| 4/27/26 | 46 // Want to Grow Your Online Sales with a Podcast? Ditch Your Ideal Client Avatar!✨ | online salespodcasting+3 | — | — | — | online salespodcast growth+5 | — | 14m 01s | |
| 4/22/26 | 45 // 3 Evergreen Sales Funnel Strategies to Sell Your Online Course (Using Your Podcast)✨ | evergreen sales funnelonline course sales+3 | — | — | — | evergreen sales funnelonline courses+3 | — | 29m 13s | |
| 4/20/26 | 44 // Why NOW is the Best time To Start a Podcast to Grow Your Coaching Business✨ | podcastingcoaching business+3 | — | — | — | podcastcoaching+3 | — | 12m 37s | |
| 4/17/26 | 43 // My Top 5 Online Course Mistakes (And How to Avoid Them)✨ | online course creationmistakes in course building+3 | — | — | — | online course mistakescourse creation+3 | — | 22m 00s | |
| 4/15/26 | 42 // How to Price Your Evergreen Course (So It Actually Sells)✨ | pricing strategyevergreen courses+3 | — | — | — | evergreen coursepricing+3 | — | 16m 13s | |
| 4/13/26 | 41 // Are Online Courses Dead? Why Evergreen Courses Are the Future in 2026✨ | business strategyonline courses+3 | — | — | — | online coursesevergreen courses+3 | — | 17m 49s | |
| 4/11/26 | Evergreen Marketing, Simplified | Course Creation, Podcast Marketing & Evergreen Sales That Actually Work (Trailer)✨ | evergreen marketingcourse creation+3 | — | — | — | evergreen coursessales systems+3 | — | 2m 55s | |
| 4/10/26 | 40 // A Step-By-Step Plan to Rebrand Your Podcast Without Impacting Audience Growth | Rebranding your podcast can feel like a risk—especially when you’ve built momentum and don’t want to disrupt your audience growth. But staying misaligned as your business evolves can quietly limit your audience growth far more than making a strategic change. Because this isn’t just about a name—it’s about positioning your podcast to support long-term audience growth in a way that actually reflects where you’re going. This episode breaks down a clear, strategic process for rebranding your pod... | 15m 53s | ||||||
| 4/8/26 | 39 // How to Know When It's Time to Rebrand Your Podcast | Podcast Marketing Strategy | Podcast marketing isn’t just about your content, your consistency, or your strategy—it starts with how your show is positioned from the very first impression. If your podcast isn’t driving the audience growth, podcast download growth, or business growth you expected, the issue might not be what you’re saying—it might be the name you’re saying it under. In this episode, I’m pulling back the curtain on a question more people are asking than admitting: what if your podcast title no longer fits w... | 13m 21s | ||||||
| 4/6/26 | 38 // Evergreen Sales Funnel | A Step-by-Step Guide to Course Sales Without Launches | If you’ve been trying to build an evergreen sales funnel for your online course but keep finding yourself stuck in launch cycles, this episode will shift how you think about sales in your business. Because the problem isn’t your course—it’s the system you’re using to sell it. In this episode, I’m walking you through how to build an evergreen sales funnel that supports consistent course sales without relying on a traditional launch strategy. Instead of pushing people through webinars or high-... | 24m 29s | ||||||
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