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Recent episodes
The Marketing Operations Problem That Starts With Your Martech Stack
Jun 25, 2026
16m 04s
The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet
Jun 18, 2026
39m 51s
Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober
Jun 11, 2026
36m 02s
Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene
Jun 4, 2026
25m 46s
Why Marketing Can't Prove Its Value to the C-Suite And What Has to Change - Dr. Alok Saboo
May 28, 2026
38m 52s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/25/26 | The Marketing Operations Problem That Starts With Your Martech Stack | Marketing technology promised you didn't need IT. That was the myth that started the war. In this solo episode, Shamir draws on past guests' expertise about why the marketing and IT divide exists, what it's costing your organization, and the specific moves that actually close it.From martech tool limitations to the flywheel framework that only works when both teams are pushing, you'll walk away with a clearer picture of why marketing can't deliver great customer experiences alone… and what to do about it.=== In this episode, you'll hear from:- Ravi Chandramouli, Director of Solutions Engineering, Smart Panda Labs — LinkedIn: https://www.linkedin.com/in/ravi-chandramouli/- Tom Leddy, Technical Architect Director, Salesforce — LinkedIn: https://www.linkedin.com/in/tomleddy/- Vijay Chittoor, Co-founder & CEO, Blueshift — LinkedIn: https://www.linkedin.com/in/vijaychittoor/- Jose Bergiste, VP of Software Engineering, Fidelity — LinkedIn: https://www.linkedin.com/in/bergiste/=== Listen to the full episode to learn:1:00 - Why martech tools create a false sense of independence from IT4:30 - What misalignment between marketing and IT is actually costing you9:00 - The flywheel model that replaces the funnel — and why it needs both teams to spin12:30 - How to build a real collaborative relationship with your technical counterparts=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 16m 04s | ||||||
| 6/18/26 | The CX Leadership Gap Most Companies Still Haven't Closed - Aurelia Pollet | CarParts’ Senior Director of Customer Experience Aurelia Pollet reveals why most companies lack holistic CX leadership and how this creates a gap between customer expectations and reality.Learn why mystery shopping your own brand is crucial, how to balance technical expertise with customer advocacy, and why email marketing is far from “dead.”Get practical insights to help you create seamless experiences that prevent the 59% customer drop-off that happens after just one negative interaction.=== Listen the full episode to learn:- Why having "everyone responsible" for CX means no one actually is- How live listening sessions with the C-suite beat any journey map- The "is it good enough?" framework for cutting through design debates- Common AI implementation mistakes that quietly hurt customer experience- Why email isn't dead — but coupon-only strategies are training customers wrong- How to close the loop on NPS surveys and bring the human touch back=== Connect with Aurelia:LinkedIn: https://www.linkedin.com/in/aureliapollet/CarParts.com: https://www.carparts.com/=== Resources:Article: How CarParts.com leverages CDP tech to create customer-centric experiences: https://searchengineland.com/how-carparts-com-leverages-cdp-tech-to-create-customer-centric-experiences-343302=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 39m 51s | ||||||
| 6/11/26 | Why B2B Stole the Wrong Lessons from B2C and How to Fix the Post-Click Experience - Tas Bober | Tas Bober is the Founder of The Scroll Lab at Delphinium Solutions, a B2B SaaS landing page consultancy whose clients include Calendly, Freshworks, and 40+ others. She spent 15 years in-house managing over 400 websites before going solo to fix the post-click problem she kept running into as a buyer.In this episode, Tas explains why B2B borrowed the wrong things from B2C, why optimizing for conversions means you've already optimized too late, and what it actually takes to build landing pages that match how B2B buyers make decisions.You will hear:- Why the average B2B sales cycle runs 211 days and requires 76 brand touches, and what that means for how you measure success- How Tas used a six-page business case to get $50,000 of ZoomInfo approved internally, and why that same framework is what B2B landing pages should be doing- What information consumption signals tell you long before a form fill ever happensLearn how to close the information gap between what buyers need to decide and what most B2B pages actually give them.=== Connect with Tas:- LinkedIn: https://www.linkedin.com/in/tasbober- Website: https://delphiniumsolutions.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 36m 02s | ||||||
| 6/4/26 | Why Laser-Focused Niche Marketing Beats Broad Campaigns Every Time - Seth Greene | Why do many marketing campaigns underperform? Seth Greene says the answer starts with targeting.Seth Greene is the CEO of Market Domination LLC, an Inc. 5000 direct response marketing agency that has produced over 6,900 podcasts and served 150,000+ entrepreneurs across hundreds of industries.In this episode, Seth shares why even Fortune 500 companies get targeting wrong by going too broad, and how narrowing your focus to a laser-focused micro niche accelerates every part of the customer experience.This discussion also covers why polarizing brands like Apple outperform those trying to please everyone, how podcasts compress long sales cycles by matching niche content to specific problems, and why physical touchpoints like direct mail still outperform digital channels with audiences that supposedly live on their phones.=== Watch the full episode to learn:- Why the biggest post-click mistake is trying to speak to everyone at once- How starting in finance taught Seth to market intangible, trust-dependent products- How niche podcast content compressed a 12–18 month sales cycle to under 30 days- Why over 70% of Facebook advertisers are doing retargeting wrong- How direct mail cuts through digital clutter, even with Gen Z audiences- Why keeping multi-channel campaigns aligned takes manual work behind the automationWhether you're running marketing for an enterprise brand or a growing business, this episode provides a practical case for narrowing your focus to improve every stage of the post-click experience.=== Connect with Seth:- LinkedIn: https://www.linkedin.com/in/sethgreene/- Website: https://www.ultimatepodcastbook.com/ultimate-podcast-book- Market Domination: https://marketdominationllc.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 25m 46s | ||||||
| 5/28/26 | Why Marketing Can't Prove Its Value to the C-Suite And What Has to Change - Dr. Alok Saboo | Dr. Alok Saboo is a Professor of Marketing at Georgia State University's Robinson College of Business, Director of the MS in Marketing program, and an AMA award-winning researcher whose work sits at the intersection of marketing, finance, and firm performance.In this episode, Alok explains why marketing consistently fails to earn executive trust, why defining marketing as communication or sales is the root of the problem, and what it actually takes to connect marketing decisions to the financial outcomes CEOs and CFOs care about.You will hear:- Why short-term metrics like clicks and impressions hurt marketing's credibility more than they help it- How post-click experience is where organizational misalignment becomes impossible to hide- What marketing leaders need to say and do differently when they walk into the boardroomLearn how to move marketing from a cost center conversation to a strategic growth function that speaks the language of finance.=== Connect with Alok:- LinkedIn: https://www.linkedin.com/in/arsaboo/- Website: https://robinson.gsu.edu/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 38m 52s | ||||||
| 5/21/26 | Why Humanizing the Post-Click Experience Is the Only Sustainable Growth Strategy - Ethan Beute | Ethan Beute is a Principal Brand Marketing Strategist at Zillow, co-author of Rehumanize Your Business and Human-Centered Communication, and a former Chief Evangelist at BombBomb with over a decade of experience building human-centered communication practices at scale.In this episode, he explains why brands keep defaulting to the top of the funnel instead of fixing the experience underneath it and what it actually takes to make a post-click experience feel human in a world increasingly filled with synthetic content.You will hear:- Why viability and feasibility almost always crowd out desirability, and what gets lost when that happens- How qualitative research and quantitative data each reveal things the other can't, and why you need both- Why high-consideration categories like real estate and financial services demand a fundamentally different post-click approachLearn how to build the kind of trust that drives repeat business, referrals, and word-of-mouth that never shows up in your attribution data.=== Connect with Ethan:- LinkedIn: https://www.linkedin.com/in/ethanbeute/- Website: https://ethanbeute.com/=== Resources:- Rehumanize Your Business by Ethan Beute and Stephen Pacinelli: https://www.amazon.com/Rehumanize-Your-Business-Accelerate-Experience/dp/1119576261- Human-Centered Communication by Ethan Beute and Stephen Pacinelli: https://www.amazon.com/Human-Centered-Communication-Business-Against-Pollution/dp/1639080007=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 40m 24s | ||||||
| 5/14/26 | Why Relevance, Trust, and Empathy Are the Only Marketing Principles That Scale - Yazan Kakish | Yazan Kakish is the Director of Marketing & Communications at East Texas A&M University, with 14+ years of international experience across hospitality, education, aviation, finance, and tech, including leadership roles at Marriott International, Ogilvy, and BBDO.In this episode, Yazan explains why the same core marketing principles hold across every industry he's worked in, why segmentation fails when it stops at demographics, and why marketers who treat their role as a finishing department are already too late.You will hear:- How the hospitality mindset of creating evangelists translates directly into higher education marketing- Why cross-functional collaboration is what separates campaigns that land from campaigns that stall- What empathetic marketing actually means in practice—and how to teach it to the next generationLearn how a marketer who has built brands across five continents and multiple industries thinks about storytelling, segmentation, and the human truth behind every campaign.=== Connect with Yazan:- LinkedIn: https://www.linkedin.com/in/yazzankakish/- Website: https://www.etamu.edu/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 30m 49s | ||||||
| 5/7/26 | Enterprise-Scale Marketing on a Nonprofit Budget - Phalak Betab | Phalak Betab is the Director of Marketing & Communications at Progressive Intercultural Community Services (PICS) Society, a $20M nonprofit with 300 employees delivering 50+ programs across British Columbia, and the youngest director in the organization.In this episode, Phalak explains why nonprofits face enterprise-level post-click complexity with a fraction of the tools and budget, how undervaluing marketing directly breaks the user journey, and what corporations could do differently if they designed with the same empathy nonprofits depend on.You will hear:- What post-click complexity actually looks like when you serve families, seniors, newcomers, and job seekers across dozens of programs- Why misalignment between marketing, communications, and service delivery destroys user trust fast- How empathy-driven design for vulnerable audiences sets a standard most corporate post-click experiences don't meetLearn how one of Canada's most complex nonprofit marketing operations runs, and what it exposes about where for-profit post-click experience falls short.=== Connect with Phalak:- LinkedIn: https://www.linkedin.com/in/betabphalak/- Website: https://pics.bc.ca/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 28m 50s | ||||||
| 4/30/26 | How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker | In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital environments there is.- Maria Alexander is a Principal Content Designer at Blue Shield of California- Tu Nguyen is Head of Customer Success at Ours Privacy and a former experimentation leader at Disney and Smart Panda Labs- Megan Baker is Partner and Senior UX Managing Director at Slide UX, a consultancy focused on cognitive impairment, brain health, and aging.You will hear:- Why privacy constraints don't mean less understanding of users, they mean more intentional researc- How backend system failures undermine even well-designed front-end experiences- What "trauma-informed writing" means and why content teams should design for imperfect attention- Four design principles that carry over from healthcare to any high-stakes UXAnd much more.Learn how the toughest UX environment in digital can teach every industry how to keep real people at the center of the experience.=== Connect with the panelists:- Maria Alexander: https://www.linkedin.com/in/mariaalexander/- Tu Nguyen: https://www.linkedin.com/in/nguyen-tu/- Megan Baker: https://www.linkedin.com/in/meganbaker12/=== Websites:- Blue Shield of California: https://www.blueshieldca.com/- Ours Privacy: https://oursprivacy.com/- Slide UX: https://slideux.com/=== Resources:- Don’t Make Me Think by Steve Krug: https://www.amazon.com/Dont-Make-Me-Think-Usability-ebook/dp/B000SEGQNS=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 49m 22s | ||||||
| 4/23/26 | The Internal Selling Skills Every Marketer Needs to Lead Cross-Functional Teams - Nadja Fromm✨ | internal selling skillscross-functional teams+3 | Nadja Fromm | Fromm Consulting LLCCPG+2 | — | marketingbusiness growth+3 | — | 33m 50s | |
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| 4/16/26 | The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson✨ | customer loyaltymarketing strategies+2 | Allison C Matheson | Starbucks RewardsTim Hortons+6 | — | post-click growthcross-functional alignment+2 | — | 41m 26s | |
| 4/9/26 | B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz✨ | B2B marketingtrust+3 | Jenni Ruiz | TransfixJenni+2 | — | transparencycredibility+3 | — | 38m 45s | |
| 4/2/26 | Designing Empathetic Digital Experiences in Healthcare at Scale – Anthony Cadieux✨ | healthcaredigital marketing+3 | Anthony Cadieux | AdventHealthLinkedIn+2 | — | emotional statecreativity+2 | — | 34m 30s | |
| 3/26/26 | Building Brand Equity and the Post-Click Ecosystem That Converts - Kate Ross✨ | brand equitypost-click ecosystem+3 | Kate Ross | CentricLinkedIn+2 | — | digital touchpointsphysical touchpoints+3 | — | 34m 29s | |
| 3/19/26 | Building Digital Foundations Through Alignment and Data - Monica Hand✨ | digital strategydata+3 | Monica Hand | USTASmart Panda Labs+1 | — | digital transformationsuccess metrics+2 | — | 33m 03s | |
| 3/12/26 | Why AI Strategies Fail Without a Solid Data Foundation - Greg Bucko✨ | AI strategiesdata foundation+5 | Greg Bucko | Regions BankSmart Panda Labs+1 | — | data productbusiness decisions+3 | — | 36m 50s | |
| 3/5/26 | Compassion as a Conversion Strategy: Post-Click CX in Senior Care - Owen Wible✨ | senior caredigital journeys+2 | Owen Wible | Cornerstone CaregivingLinkedIn+2 | — | B2Coperations+3 | — | 36m 45s | |
| 2/26/26 | Post-Click Foundations That Make Media Convert — And How AI Fits - Sanjay Mayar✨ | performance marketingconversion optimization+1 | Sanjay Mayar | ImajeryLinkedIn+2 | — | conversion leaksmilestone conversions+1 | — | 36m 39s | |
| 2/19/26 | Why “Unglamorous” Fixes Win in Experience Analytics - Lauren Burges✨ | experience analyticscustomer success+3 | Lauren Burges | ContentsquareLinkedIn+2 | — | grudge purchasesUX debt+3 | — | 36m 40s | |
| 2/12/26 | How Video and AI Transform High-Intent Customer Journeys - James Hatfield | James Hatfield, Chief Revenue Officer at LiveSwitch, has built his career around blending practical technology with real human connection. First as a contractor and entrepreneur, and now as a leader shaping how brands use real-time video and AI to remove friction in high-intent customer journeys.In this episode, James shares why immediacy matters more than ever, how video builds trust at critical decision moments, and why AI should act as a co-pilot rather than replace the human element.You will hear:- How “race to the face” improves conversion by resolving doubt in real time- Where AI enhances sales and service interactions — and where humans are still essential- Why transparency, documentation, and value-building drive retention and recurring revenueLearn how to combine AI, video, and human expertise to create clear, confident customer journeys, and what enterprise leaders can apply across industries to strengthen trust and reduce friction.=== Connect with James:- LinkedIn: https://www.linkedin.com/in/james-hatfield/- LiveSwitch website: https://www.liveswitch.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 40m 20s | ||||||
| 2/5/26 | Scaling Healthcare CX Through Clarity, Alignment, and Action - Rohit Vasudeva | Rohit Vasudeva is the Senior Director of Partnerships and Customer Success at PocketPills. He’s spent a decade simplifying operations, fulfillment, and customer journeys across healthcare and digital commerce.In this episode, he shares how healthcare brands can scale digital experiences without creating more complexity and how cross-functional alignment helps teams execute with speed and precision.You will hear:- Why simplifying backend workflows is the key to delivering the digital experience customers expect- How healthcare teams can balance compliance, accuracy, and operational speed- What alignment looks like when tech, operations, service, and partnerships share one definition of successLearn how to reduce friction, build systems that scale safely, and design healthcare experiences that earn trust without slowing down innovation.Connect with Rohit:- LinkedIn: https://www.linkedin.com/in/rohitvasudeva80- PocketPills: https://www.pocketpills.com=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 34m 11s | ||||||
| 1/29/26 | From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters | Drew DeMasters, VP of Lifecycle Marketing at Prodege, has spent 15+ years building lifecycle programs across loyalty, e-commerce, fintech, and mobile-first experiences. Drew measures success by what happens after registration: activation, first value moments, and long-term engagement that compounds LTV.In this episode, Drew breaks down how he personalizes onboarding using acquisition source, profile data, and early behavior signals and how to orchestrate multichannel messaging without overwhelming users.You will hear:- Why registration is easy, and activation is the real battleground for retention and LTV- How to personalize onboarding fast using source + behavior + profile signals- How to run test vs holdout correctly across lifecycle channelsLearn how to find segment “sweet spots” when aggregate results look flat and why marketing, BI, and engineering alignment determines lifecycle velocity.=== Connect with Drew:- LinkedIn: https://www.linkedin.com/in/drewdemasters/- Prodege: https://www.prodege.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 30m 44s | ||||||
| 1/22/26 | How Playable Media Drives Real Engagement - Joshua Knapp | Joshua Knapp is the SVP of Client Partnerships at Super League. With over 15 years of experience, he offers insight into why gaming is no longer a niche channel, but a universal engagement layer brands can’t afford to ignore.He shares what separates successful immersive experiences from failed ones, how to close the education gap for marketers, and why playable media impacts the full funnel — not just awareness.You will hear:- Why “playable media” changes how brands think about awareness, engagement, and conversion- What separates authentic, high-performing gaming activations from brand-first failures- How legacy brands can enter immersive environments safely with a crawl–walk–run strategyLearn how to show up where people already play, design experiences that feel natural rather than forced, and help your brand drive measurable impact inside the world’s most engaging digital spaces.=== Connect with Joshua:- LinkedIn: https://www.linkedin.com/in/josh-knapp-76a60921/- Website: https://www.superleague.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 40m 20s | ||||||
| 1/15/26 | How Marketing Leaders Can Speak Finance's Language to Get Budget Approved - Gavin White | Gavin White is the Senior Vice President of Middle-Market Banking at Truist with over 25 years of experience in commercial and corporate banking across Ireland, the UK, and the US.In this episode, Gavin explains how marketers can translate their initiatives into the most relevant financial metrics: cash flow, profitability, and efficiency. He breaks down why finance leaders care about the cash conversion cycle and how marketing can directly influence it.You will hear:- How to build trust with finance teams by speaking their language and using shared metrics- Where AI initiatives succeed and where they fail to deliver measurable business outcomes- How marketing can influence the cash conversion cycle through digital experience and customer portalsLearn how to frame marketing investments in terms finance understands, and discover the questions CFOs ask before approving your next big initiative.=== Connect with Gavin:- LinkedIn: https://www.linkedin.com/in/gavinfwhite/- Truist’s website: https://www.truist.com=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 35m 22s | ||||||
| 1/8/26 | How Data Science Shapes Retention, Pricing, and Personalization - Adam Persing | Adam Persing is the Director of Marketing Data Science at Dow Jones, where he helps brands like The Wall Street Journal and Barron’s improve retention, engagement, and pricing through predictive modeling and experimentation.In this episode, Adam shares how data science teams can drive better business outcomes by focusing on the right data inputs and how iterative testing keeps teams aligned with real customer behavior.You will hear:- Why data foundations determine whether algorithms succeed or collapse- How Dow Jones uses prediction and feature recommendations to improve engagement- Why iterative testing creates better decisions than rigid long-term plansLearn how to build data-driven programs that are rigorous, reliable, and rooted in real customer behavior.=== Connect with Adam:- LinkedIn: https://www.linkedin.com/in/adampersing - Website: https://www.dowjones.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com | 35m 06s | ||||||
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