Everything Cookbooks

Molly and Kate speak with Tanya Bush, the author of Will This Make You Happy, about her cookbook/memoir mashup and how the pandemic contributed to her decision to marry a personal story and a technical text. Tanya shares some the life experiences behind the book, her impetus to create and the themes she wanted to explore as well as the process of getting an agent, earning an MFA and how the project shifted since its origins. We get into her thoughts on why she wanted to write this particular blend of genres, how the recipes, the book's design and her real life experiences fit in and how important critical distance and play are to her voice. Finally she hits on her hopes for the work, the audio version and potential adaptations and a few thoughts on her print magazine, Cake Zine.

Kate, Molly, Andrea and Kristin begin the episode with an apology about a technical snafu that plagued our website's Contact page and some corrections. They go through some listener questions and discuss copyeditors and the other roles editors can play, share advice, ideas, theories and encouragements about a range of topics, share insights on how to survive the submission process and thoughts on genre mash-ups. This episode closes out Season 8 but we'll be back very soon with Season 9! Thank you for listening and participating!

Molly and Kristin speak about merging the physical act of cooking with emotional and spiritual intentionality with Nicki Sizemore, the author of Mind, Body, Spirit, Food. Nicki shares her personal journey and the life changing process she went through that eventually led to this new focus. Battling creative burnout and the uninspired work of writing for the algorithm, Nicki learned to tune into her body, prioritize pleasure and get creative which eventually transformed her blog into a newsletter, podcast and this book. She talks about the thought behind its specific release date, the innovative recipe variations, mindful intentions, design and photography process and her aversion to the word 'wellness'. She then discusses her thoughts on audience outreach, promotion, the power of intentionality and the ripple effect of nourishment before leaving us with some advice.

Kristin and Kate get the inside scoop on all things marketing and publicity as they speak to the 'dream team' who worked on Kristin's recent book Turtle Island. Brianne Sperber and Felix Cruz — associate director of marketing for Clarkson Potter and Ten Speed Press and publicist for the same— discuss their specific roles and approaches to cookbook promotion. They touch on the differences between marketing and publicity, the role events have in promoting a book and share a peek behind the curtain at the decisions, meetings, timeline and teams that go into a project. They share invaluable insights into their thought process, what authors can contribute to a campaign and how they hope to work with them throughout the long game and moment to moment demands of a media blitz. They speak about tailoring messaging to an audience, the cheerleading role they often play and how they approach a collaborative relationship with all the moving parts involved in a book's life span.

Molly and Andrea speak with the iconic culinary historian Dr. Jessica B. Harris about her career and newest work, Braided Heritage. After discussing the 'more' than recipes that make a cookbook a cookbook, Dr. Harris also shares why this book is important at this point and what interested her about this topic and format. She speaks about the backbeat that motivated the entire project, how she went about commissioning stories and recipes from other people, and why each genre she writes in requires her to wear a different hat. She talks about the long process of the book's creation, how her experience in academia informed it, the advice she has for future generations and her thoughts on being labeled an 'activist'.