Why Great Leaders Communicate Like Creators

About this episode

Ben Phillips discusses transforming business communication through short-form content and effective strategies for engaging employees.

Internal communication is broken. Most CX and leadership teams rely on outdated methods — long slide decks, endless trainings, and metrics that don’t drive action. In this episode, Ben Phillips, founder of CX Alive!, explains how to transform the way your business communicates. Drawing on two decades in customer experience and leadership, Ben breaks down why short-form, authentic content — like internal vodcasts and micro-videos — builds clarity, connection, and alignment faster than PowerPoints or all-hands meetings ever could. We cover: ✅ How to make your CX strategy relatable and actionable ✅ The biggest communication gap between leadership and frontline teams ✅ How to communicate effectively with Gen Z employees ✅ Why podcasts and vodcasts are the future of internal engagement ✅ Why NPS and CSAT are outdated metrics — and what to measure instead If you’re looking to improve employee engagement, CX performance, or team alignment, this conversation will change how you think about communication, storytelling, and measurement inside your organization. #InternalCommunication #CXLeadership #CustomerExperience #EmployeeEngagement #CXStrategy #BusinessCommunication…

People in this episode

Guest: Ben Phillips

Topics covered

• internal communication
• customer experience
• leadership
• employee engagement
• Gen Z communication
• storytelling

Keywords

• internal communication
• CX strategy
• Gen Z
• vodcasts
• employee engagement
• storytelling
• leadership

Mentioned in this episode

Organizations: CX Alive!, Mission.org

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