Farmer's Inside Track

In this episode, we speak to Matjee Mokgoadi, founder of Phuti Ya Mashilape Group and a youth agricultural leader, about empowering emerging farmers through mentorship, agribusiness support and cooperative development. He shares insights on overcoming funding and market access challenges, building sustainable farming systems and why young people should view agriculture as a viable business and career opportunity. The conversation highlights the importance of leadership, collaboration and practical experience in driving rural economic development.

Eastern Cape commercial vegetable farmer and Bayi Holdings founder Inga Qeja shares how a spinach harvest during the Covid-19 lockdown sparked his journey into commercial farming. He reflects on building his business from the ground up, expanding into multiple crops, and overcoming major setbacks, including crop losses and infrastructure failures.Drawing inspiration from the book “Think and Grow Rich”, Inga speaks on resilience and the reality that agriculture demands persistence over profit. He also highlights his commitment to mentoring rural farmers through knowledge-sharing and local initiatives.

Join us as we speak with Lesedi Serapelwane, a third-generation farmer leading her family’s commercial farm in the Kalahari. She shares her journey from media to agriculture, the challenges of farming in harsh conditions, and the importance of adaptability, mentorship, and community. Lesedi also discusses empowering young farmers, especially women, through her Morakeng Farm Camp, and offers insights on leadership, resilience, and building a lasting legacy in agriculture.

In this episode, we explore how agro-processing can help South African farmers diversify income, add value to their produce, and build resilient businesses. Agro-processing expert Martin Boima shares practical advice on food safety, product testing, labelling compliance, and establishing shelf life, while highlighting common pitfalls and tips for starting small and scaling gradually. Whether you’re a small-scale farmer considering value-added products or simply curious about the food value chain, this episode offers essential guidance for turning raw produce into profitable, market-ready goods.

South African wine's vine-to-bottle journey thrives on fair labour, yet gaps in training and awareness leave seasonal harvesters and staff vulnerable to grey areas in rights and responsibilities. The Wieta Labour Desk closes this divide with hands-on sessions, a support hotline, and practical capacitation, turning legal theory into daily empowerment across the value chain.In this episode, Wieta programmes manager Chirstone Hornsby and labour coordinator Abraham Daniels share how the desk unites unions, producers, and brands to deliver payslip breakdowns, health safety know-how, and responsible rights usage, especially during harvest influxes. By fostering dialogue over directives, the Labour Desk builds a resilient workforce, allowing the industry to harvest success with a clear conscience.

Water scarcity in South Africa is one of agriculture’s biggest challenges. In this episode, Marco Appel, agricultural economist at Netafim Southern and East Africa, explains how precision irrigation and smart water management can reduce costs, boost farm profitability, and treat water as a strategic asset. Learn practical tips to improve water use efficiency and maximise every drop on your farm.