Self-Made: 6 Quick Questions with Blume Founder Karen Danudjaja (Part 2)

Self-Made: 6 Quick Questions with Blume Founder Karen Danudjaja (Part 2)

From Female Startup Club by Female Startup Club

December 13, 2024 · 13 min · Season 1 · Episode 724

About this episode

In this episode, Karen Danudjaja shares insights from her journey of bootstrapping Blume and reaching $10 million in sales.

Hello and welcome back to the show! It’s Doone here, your host and hype girl. We’re diving into the second episode of our three-part mini-series all about bootstrapping , and this one is a total gem. Today, we're playing back our episode chatting with the brilliant Karen Danudjaja , founder of Blume , the wellness brand that’s taken superfood lattes to a whole new level. Blume is what happens when you combine the benefits of the wellness aisle with the cozy vibes of your favorite café. Bootstrapped from Vancouver, Canada, Karen and her team have grown Blume to an impressive $10 million in sales —a major milestone for any founder. In this episode, Karen takes us through that gritty, exciting first year of business, how she got her first 1,000 customers , and the lessons she’s learned along the way. We also chat about her approach to bootstrapping Blume to this point and her experience raising $2 million for the next stage of growth. It’s packed with insights for anyone navigating those early startup days or dreaming of launching their own brand. And before we dive in, I just want to send a quick shoutout to all of YOU amazing humans. Every time you tune into an episode, share it…

People in this episode

Guest: Karen Danudjaja

Topics covered

  • bootstrapping
  • wellness
  • superfood lattes
  • entrepreneurship

Keywords

  • first 1,000 customers
  • raising $2 million
  • early startup days

Mentioned in this episode

Products: Blume

Places: Vancouver, Canada

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