About this episode
Michaela Berglund interviews DAAR founders about their successful launch and partnership with Feminvest Ventures.
What does it take to create a miles-long queue in the middle of Stockholm? In this episode, Michaela Berglund meets DAAR founders Daria “Dasha” Garipova and Matias Ristiniemi to unpack the launch that stopped NK in its tracks and the strategy behind choosing Feminvest Ventures as their very first VC partner. A story about bold vision, perfect timing, and building a brand people line up for. Warning! This episode is in Swedish.
People in this episode
Host: Michaela Berglund
Guests: Matias Ristiniemi, Daria Garipova
Topics covered
- entrepreneurship
- venture capital
- branding
- Sweden
Keywords
- DAAR
- Feminvest Ventures
- Stockholm
- launch strategy
Mentioned in this episode
Places: Stockholm
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