Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 20 chart positions in 20 markets.
By chart position
- 🇺🇸US · Home & Garden#21100K to 300K
- 🇨🇦CA · Home & Garden#5930K to 100K
- 🇩🇪DE · Home & Garden#8630K to 100K
- 🇦🇺AU · Home & Garden#1105K to 30K
- 🇬🇧GB · Home & Garden#1115K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
186K to 598K🎙 ~2x weekly·395 episodes·Last published 2w ago - Monthly Reach
Unique listeners across all episodes (30 days)
372K to 1.2M🇺🇸25%🇰🇷25%🇨🇦8%+17 more - Active Followers
Loyal subscribers who consistently listen
149K to 478K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 15 epsHosts
Recent guests
Recent episodes
#398: Choosing Crops that Make (and Save) You Money (Encore)
Jun 9, 2026
46m 10s
#397: Buckwheat, A Speedy Summer Cover Crop
Jun 2, 2026
28m 27s
#396: The Power of Community (Encore)
May 26, 2026
19m 01s
#395: Just Don't Quit!
May 19, 2026
29m 49s
#394: Bringing Joy Through Flowers - Meet Tricia of The Simple Sunflower (Encore)
May 12, 2026
29m 08s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/9/26 | #398: Choosing Crops that Make (and Save) You Money (Encore)✨ | flower farmingcrop selection+3 | — | Flower Farming School OnlineThe Gardener’s Workshop+3 | — | flower farmcrops+3 | — | 46m 10s | |
| 6/2/26 | #397: Buckwheat, A Speedy Summer Cover Crop✨ | cover cropsbuckwheat+4 | — | The Gardener’s WorkshopFlower Farming School Online+5 | — | buckwheatcover crop+4 | — | 28m 27s | |
| 5/26/26 | #396: The Power of Community (Encore)✨ | communityflower farming+3 | — | The Flower Farmer ClubThe Gardener's Workshop+6 | — | flower farmingcommunity+3 | — | 19m 01s | |
| 5/19/26 | #395: Just Don't Quit!✨ | flower farmingbusiness challenges+3 | — | The Cut Flower HandbookVegetables Love Flowers+5 | — | flower salesbusiness advice+3 | — | 29m 49s | |
| 5/12/26 | #394: Bringing Joy Through Flowers - Meet Tricia of The Simple Sunflower (Encore)✨ | flowerscommunity service+4 | Tricia | The Simple SunflowerThe Gardener’s Workshop+3 | — | flowerscommunity+5 | — | 29m 08s | |
| 5/5/26 | #393: Early May Garden Check-In✨ | garden evaluationseasonal adjustments+4 | — | The Gardener’s WorkshopThe Cut Flower Handbook+2 | — | garden check-inearly May+3 | — | 23m 31s | |
| 4/28/26 | #392: How Flower Farm Spending Makes or Breaks You (Encore)✨ | flower farmingfinancial management+3 | — | The Gardener’s WorkshopFlower Farming School Online+5 | — | flower farmspending+3 | — | 31m 01s | |
| 4/21/26 | #391: Why Birds Matter In The Garden✨ | birds in the gardennatural pest control+3 | — | Merlin Bird ID phone appCornell Lab of Ornithology+1 | — | birdsgarden+4 | — | 30m 20s | |
| 4/14/26 | #390: Simplicity of a Cutting Garden (Encore)✨ | cutting gardensgardening tips+3 | — | The Easy Cut Flower GardenCool Flowers from Seed to Harvest+4 | — | cutting gardengardening+3 | — | 31m 31s | |
| 4/7/26 | #389: Restored By Nature✨ | gardeningnature+3 | — | localflowers.orgThe Gardener’s Workshop+6 | — | flowersgardening tips+3 | — | 21m 18s | |
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| 3/31/26 | #388: Lisa Talks Seed Starting on the No-Till Flowers Podcast (Encore)✨ | seed startingregenerative farming+3 | Lisa Mason Ziegler | The Gardener’s WorkshopFlower Farming School Online+6 | — | seed startingregenerative farming+3 | — | 1h 19m 02s | |
| 3/24/26 | #387: Follow Through to the Joy of Gardening✨ | gardeningjoy of gardening+3 | — | Tree GuardI Must Garden+9 | — | gardening tipsorganic gardening+3 | — | 25m 50s | |
| 3/17/26 | #386: Why Collaboration Beats Competition (Encore)✨ | collaborationcompetition+3 | — | Amy's Organic GardenThe Gardener's Workshop+6 | — | collaborationcompetition+5 | — | 30m 33s | |
| 3/10/26 | #385: Top 5 Steps to Start a Garden✨ | gardeningcutting garden+3 | — | Garden Fork & SpadeTGW Seed Collections+12 | — | garden problemscutting garden+3 | — | 45m 49s | |
| 3/3/26 | #384: Flower Farming Do's & Don'ts (Encore)✨ | flower farmingbusiness advice+3 | — | Flower Farming School OnlineThe Gardener’s Workshop+5 | — | flower farmingbusiness tips+3 | — | 37m 31s | |
| 11/18/25 | #369: Inside Sunny Meadows with Gretel Adams | Dreaming of blooms beyond your field season? Join Sunny Meadows Flower Farm as they share hard-earned lessons from two decades of growing in hoop houses and greenhouses. Learn how season extension opens up year-round sales, supports your team, and transforms your flower business—whether you're just adding your first tunnel or leveling up your entire operation.Mentions: Online Course: Grow Cut Flower Crops in Hoop & GreenhousesLearn more about and connect with Steve & Gretel Adams and their business, Sunny Meadows Flower Farm.Shop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 9/30/25 | #362: "What’s Your Problem?" Mentorship Roundtable with Lennie Larkin | Running a flower business comes with big questions: Where should I sell? How do I make the most of my time? In this episode, Lisa Mason Ziegler and Lennie Larkin join me for a candid chat with farmer Torrie Anderson. From farmers markets to flower passes, we share honest advice and real-world strategies that can help you find clarity in your own business.MentionsLennie's online course: Profitable Flower FarmingLennie’s Instagram: flowerfarming.forprofitTorrie Anderson, The Flower Farm at Young's MillShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 7/29/25 | #353: Top 5 Mistakes, Cool Flowers Edition (Encore) | These are the top 5 mistakes I see folks making related to Cool Flowers, don't be one of them!1. Not knowing your first & last frost dates, along with your lowest expected winter temperature2. Not preparing your garden beds ahead of time3. Not knowing how each seed prefers to be started (indoors or outside, direct sow vs transplants)4. Not providing the right environmental conditions seed sprouting and optimal seedling growth (light, temperature, air, and water)5. Failing to realize that you do NOT have to start all seeds yourself (plugs are an option!)Avoid these common mistakes to save time, money, and most importantly, your sanity!MentionsSilage TarpPlug Suppliers: Farmer Bailey, Ball Hort/ColorlinkCool Flower Seeds from The Gardener's WorkshopLisa's Book, Cool FlowersOnline Course: Cool Flowers from Seed to HarvestTGW Phone App/Live Shopping ShowShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 7/22/25 | #352: Cool Flowers, Unveiling the Truth (Encore) | If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting time sweet spot, you will be the envy of all your grower friends, and your customers will think you are nothing short of a miracle worker!As a Southerner, I spent years at the farmers market watching customers love on my sweet peas and tell me why they can't be grown here - Ha!Meanwhile, I hear from my northern flower farming friends that they have become driven to find ways to get this plant family in the ground earlier and earlier each year to reap the benefits!Cool Flowers are for everyone. Myth busted, truth unveiled!Enjoy this week's episode for my best Cool Flower tips and recommendations for Southerners and Northerners.MentionsRequest the FREE webinar: 3 Foolproof Steps to Success with Cool FlowersLisa's Book, Cool FlowersRequest the Cool Flowers video book studyOnline Course: Cool Flowers from Seed to HarvestLisa's Book, The Cut Flower HandbookTGW Phone App/Live Shopping ShowShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 7/15/25 | #351: Easy Flower Sales, Spring vs. Summer (Encore) | Stepping away and looking at the big picture, it is easy to see why and how we have been skipping over spring crops. Some of us go to extremes to get warm plants blooming sooner than they should be and others are still planting this family way too late to reap the rewards that well-established plants give. Warm-season plants are familiar, which makes them seem easier to grow.I want to fast forward to where this journey of embracing seasonality with cool-season hardy annuals can lead.This is a trend that I have seen over and over, and I think it is so smart. My first experience with flower farmers making a clear decision to move away from offering summer crops and focusing on spring and or fall crops was with good friends Megan and Jonathan Leiss of Spring Forth Farm in North Carolina. I met them before their babies came, and I watched as they started a family, lived the homesteading life, and grew cut flowers as a piece of their family life, not allowing it to consume them. They developed their model as an early to late spring offering flower farm.Now we're seeing more and more flower farmers realizing they can maintain control as they grow their businesses, molding them into a more manageable part of their life. I had the honor of visiting one of my student's farms a couple of years ago. She came to the rescue of furnishing some flower crops for a photo shoot for my newest book, The Cut Flower Handbook. I knew I wanted to revisit her farm with the team to learn and film about how she got into flower farming and where her journey is headed. I was thrilled to hear her story of creating a more manageable flower farming business. Our visit with Emma will be released as a Field & Garden podcast episode later this season. MentionsRequest the FREE webinar: 3 Foolproof Steps to Success with Cool FlowersLisa's Book, Cool FlowersOnline Course: Cool Flowers from Seed to HarvestEmma Mobley, End of Nowhere Flower Farm Sign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 7/8/25 | #350: Why Grow Annuals? (Encore) | I stumbled into growing annuals. I initially began planting perennials, but I quickly saw the error of my ways - I was going to run out of space, QUICK!As my business was gaining more demand than flowers I had-- I became a little crazy figuring out how to make the most of my total property of 1.17 acres that also had my home and outbuildings.I already had a nice stand of hydrangeas in our landscape and thought-- bingo, use it all. But then I needed a consistent supply-- I didn't see it yet but annual plants were knocking down my door.Then I got it! To maximize my space and to have a consistent supply I needed annuals.What I discovered along that journey is that annuals are the perfect fit for the small-space flower farmer.It's the recommended way all farmers get started to learn how to farm, maintain, seed start, harvest, and find customers:Low investment,Max production small space,Constant ability to change up-colors & varieties,The annual system has been so misrepresentedA little-known reality of the "Annual Farmer" is that this style of farming can become an asset to your home. I could literally stop farming any day, plant trees or grass, and call it a life well lived.MentionsOnline Courses from The Gardener's WorkshopSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 5/6/25 | #341: Diane Szukovathy, on Floral Standards | Today, Lisa dives into the experiences and insights of Diane Szukovathy of Jello Mold Farm. A passionate flower farmer and co-founder of the Seattle Wholesale Growers Market, through her journey, we explore the importance of standards in the floral industry, the power of collaboration amongst flower farmers, and the creation of a valuable new resource for flower farmers everywhere.MentionsGet the Book: Floral StandardsAbout Diane and Jello Mold FarmSign up to receive our weekly Farm News!Shop the TGW Online Store for all your seeds and supplies!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 4/15/25 | #338: "Why I Don’t Use Floral Recipes" with Ellen Frost | Join Lisa Mason Ziegler and Ellen Frost as they discuss the limitations of floral recipes and the beauty of creating unique designs with local flowers. Discover how flexibility, communication, and community relationships can empower you to confidently make unique floral arrangements without using recipes.MentionsEllen’s newsletter signupEllen’s YouTube ChannelFollow on Instagram: Ellen Frost Flowers, Local Color FlowersEllen Online Courses: Florist School Online, Preparing to Sell to FloristsShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 3/18/25 | #334: "Should You Sell to Florists?" with Ellen Frost | Should you sell your flowers to florists? What attributes make a farmer a good match for selling to a florist? Here, Lisa chats with Ellen about her experiences working with 40+ flower farmers in her region. Learn what she thinks it takes to be successful in this popular selling channel and how you can accomplish it. MentionsEllen’s newsletter signupEllen’s YouTube ChannelFollow on Instagram: Ellen Frost Flowers, Local Color Flowers Ellen Online Courses: Florist School Online, Preparing to Sell to FloristsShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
| 3/11/25 | #333: Bringing Joy Through Flowers - Meet Tricia and The Simple Sunflower | I’m thrilled to share an inspiring story with you today. I want to introduce you to Tricia from The Simple Sunflower, an organization that’s making a big difference in our community by repurposing flowers for those in need. In my chat with Tricia, you'll learn what they do, how they do it, and ways to apply this in your own community as well. Together, we can bring a little more joy into the world, one bouquet at a time! MentionsThe Simple Sunflower: Website, InstagramShop the TGW Online Store for all your seeds and supplies!Sign up to receive our weekly Farm News!The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of The Cut Flower Handbook, Vegetables Love Flowers, and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media! | — | ||||||
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Chart Positions
21 placements across 20 markets.
Chart Positions
21 placements across 20 markets.