Mercury CEO Why Fintech is more complex than software businesses

About this episode

Immad discusses the complexities of fintech compared to software businesses and the strategic importance of customer experience and compliance.

Mercury hit 8 Quarters of profit and has more cash on its balance sheet than it has raised. Immad believes the account is the wedge to build a financial platform. In this episode How the account becomes a platform you can build much more from How Fintech is much more complex than a software business Why learning all of the non software stuff (like compliance) is critical to long term viability The importance of owning UX Why customer support tickets should drive your UX roadmap The founder-led Go-To-Market What it will take for Mercury to win

People in this episode

Host: Simon Taylor

Guest: Immad

Topics covered

• fintech
• software complexity
• financial platform
• customer experience
• compliance
• go-to-market strategy

Keywords

• fintech
• software
• compliance
• UX
• customer support
• financial platform
• go-to-market

Mentioned in this episode

Organizations: Mercury

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