FIR Interviews

How AI is transforming communication beyond content creation to curation AI, including predictive analytics and sentiment analysis, is at the heart of this FIR Interview with Silvia Cambie, an independent communicator with deep expertise in journalism, internal communication, and AI-driven change management. Much of the conversation around AI in communication has focused on generative AI... Continue Reading → The post Silvia Cambie on AI’s Overlooked Role in Communication appeared first on FIR Podcast Network.

In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains,... Continue Reading → The post Trends, AI and Authenticity in Internal Comms with Monique Zytnik appeared first on FIR Podcast Network.

AI can greatly enhance media production and social media engagement, but it should be used to complement, not replace, human creativity and connection. And, as AI becomes more integrated into media and social platforms, it’s crucial to establish ethical guidelines and robust systems to prevent the spread of misinformation. In this FIR interview with Pete... Continue Reading → The post FIR Interview: Pete Pachal on AI, Social Media, Journalism and Brand Engagement appeared first on FIR Podcast Network.

Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it can enhance communicators’ work — and whether communicators are at risk of being replaced by AI. Shel is solo in this episode, so he interviews ChatGPT to ask about its processes for press releases and other PR writing and editing, its non-media and non-writing capabilities, ethical considerations, crisis communication functionality, and much more. Hear ChatGPT in her own words articulate the best approaches professional communicators can take to optimizing their work with an AI collaborator.Continue Reading → The post FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities appeared first on FIR Podcast Network.

Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991. The author of several books, Bob is about to launch his latest work, "The Ultimate Guide to Power and Influence: Everything You Need to Know," which hits bookstores on July 25. In this FIR Interview, co-host Shel Holtz speaks with Bob about the nature of power and influence and the various ways to acquire and use it. Of particular interest is Bob's perspective on what power and influence are: tools that help you get things done.Continue Reading → The post FIR Interview: Bob Dilenschneider on Power and Influence appeared first on FIR Podcast Network.

Jeremiah Owyang has a habit. Whenever a new digital technology emerges that seems to be poised to disrupt business and society, Jeremiah dives in, talking to everyone he can, attending conferences, meetings, and talks, and undertaking a deep dive into every research resource available. In his eighth FIR interview, Jeremiah shares his perspectives on Artificial Intelligence (AI), which has been around for some time but has only recently taken the world by storm with the release of ChatGPT.Continue Reading → The post FIR Interview: Jeremiah Owyang on the Artificial Intelligence Marketplace appeared first on FIR Podcast Network.

Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.Continue Reading → The post FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance appeared first on FIR Podcast Network.

Faisal Saeed Al Mutar is the founder and CEO of Ideas Beyond Borders, a non-profit organization based in New York. We recently connected on Twitter and Faisal was telling me about a project to rebuild the library of the University of Mosul in Iraq that had been destroyed by the Islamic State or ISIS during the war in Iraq. It’s been almost four years since ISIS was expelled from the city of Mosul, but life is still far from normal at the University of Mosul, where students pass bombed-out departments on the way to class that have yet to be replaced. The central library—once among the largest in the Middle East with over a million books in English and Arabic—has become a symbol of the devastation suffered by the whole city, its charred columns and scorched shelves a stark reminder of the education blackout imposed under the occupation by ISIS. I spoke to Faisal on July 15th and recorded our conversation. He described the project to bring back the books and computers that began in 2017. Book by book, the library is being rebuilt: by 2021, IBB has donated more than 4,000 books and 20 computers and printers to the University. We also talked about the project to translate English-language Wikipedia articles into Arabic for the Arabic Wikipedia that we covered in FIR 188 in October 2019, a project at the heart of IBB's work to address misinformation and "to make the inaccessible, accessible." And Faisal speaks of the mission of Ideas Beyond Borders, to champion a positive alternative to the extremism, authoritarianism, censorship, and violence that plagues the Middle East. Watch the interview here or on the FIR YouTube channel, and you can read a full transcript below. Learn more at ideasbeyondborders.org (Arabic website: Bayt Al Hikma, or 'House of Wisdom').Continue Reading → The post FIR Interview: Faisal Saeed Al Mutar and Bringing Books Back to the University of Mosul appeared first on FIR Podcast Network.