Flying Solo

Jasmine Hyde is the founder of strategic communications agency Hide & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses. Jasmine brings a wealth of insight on building visibility and telling powerful brand stories. Discover why PR isn’t just for big brands, how to get your story noticed without a huge budget, tips for pitching tobmedia, and how to communicate your brand’s purpose authentically. Plus essential advice on navigating reputation management and the rise of AI in communications. If you’re looking to level up your brand’s profile, this episode is packed with actionable tips to help you find your voice and get your message out there. Timestamped overview 00:00 Introducing Jasmine Hyde 05:20 Starting a brand during Covid 06:52 Early PR and brand building 12:43 Media briefing session tips 14:35 Researching the right media contacts 18:10 AI's impact on media industry 22:43 Importance of proof in green claims 25:44 Benefits of proactive PR 27:35 Understanding PR's supportive role 30:20 Ending and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking for a great listen this summer? Check out our highlights from the past year and learn a new skill today! This week's episode of Flying Solo focuses on the often overlooked yet crucial aspect of being a solo entrepreneur—our personal wellbeing and resilience. Melli O'Brien, renowned coach, mindfulness educator, and author of Deep Resilience has aided over a million individuals worldwide in finding inner calm and clarity. She shares her personal journey from dealing with mental health crises to becoming a beacon of mindfulness and strength. In this conversation, Melli dives into the key skills necessary for cultivating resilience, breaking down her four-part method designed to empower you through life's adversities. Whether you're feeling burnt out, caught in overthinking traps, or simply eager to strengthen your mindset, this episode is filled with practical insights and strategies to help you reconnect with your inner strength and values. Key topics Melli O'Brien's Background and Journey Her experience with a difficult childhood leading to mental health challenges. Hitting a crisis point with mental health issues like an eating disorder, depression, and suicidal ideation. Discovering resilience and happiness as skills and seeking guidance. Development of Skills and Writing of "Deep Resilience" Book Encounter with teachings from Buddhism and psychology about resilience. Development of skills leading to significant personal transformation. Motivation to write her book based on patterns observed in others. Discussion on Resilience and Inner Strength Difference observed between those who struggle and those who thrive under adversity. Introduction to the "deep resilience method" and its foundational skills. The FEAR and RISE Models Explanation of the FEAR model, outlining elements leading to spirals of struggle. Introduction to the RISE model as a counteracting strategy to FEAR. Mindfulness and Its Misconceptions Addressing skepticism around mindfulness and its practical benefits. Explanation of how mindfulness helps manage thoughts and emotions effectively. Practical Application of Mindfulness and Managing Overthinking Real-life example from Melli's personal experience with her cat's health emergency. Implementing mindfulness techniques and regulating negative thoughts. Addressing Burnout and Maintaining Balance Understanding and recognising the signs of burnout. Importance of balancing life activities through an inventory of "drainers" and "sustainers." Timestamped overview 06:17 Deep Resilience and Personal Growth 10:05 Overcoming FEAR Pattern 11:52 Managing Emotions and Stress Wisely 15:52 Staying Connected to Your Values 18:53 Overcoming Anxious Thoughts 21:14 Mindfulness Simplifies Emotional Awareness 27:20 Resilience Framework: 3 C's for Wellbeing 28:49 Mastering Skills Through Practice 34:57 Mindfulness to Combat Burnout 38:47 Burnout Check-In: Drainers vs. Sustainers Learn more about your ad choices. Visit megaphone.fm/adchoices

Looking for inspiration to kick-start the new year? Check out our summer session highlights for the best advice we've heard from experts this year... In this episode, we're joined by David Fastuca, co-author of the B2B Sales Playbook. David, who has successfully built a $150 million sales pipeline and scaled a SaaS business in a competitive market, shares his expertise on developing a simple, repeatable sales system that stands out from the pushy tactics many dread. We'll explore key aspects like the impact of AI on sales, the importance of having a structured sales operating system, and actionable insights for overcoming common sales challenges. Whether you're struggling to land deals or looking to refine your sales approach, this episode is a must-listen for actionable strategies and practical advice. Tune in and transform your sales game today! Key Topics David Fastuca's Sales Journey and B2B Sales Playbook: Transitioned from graphic design to sales out of necessity. Co-authored the B2B Sales Playbook with Luigi Preston. The book is designed to be highly actionable and helps founders and salespeople establish a structured sales process. Provides templates, scripts, and resources to resolve sales roadblocks and enhance sales efficiency. Sales Operating System (Sales OS) and Multichannel Outbound Approach: A structured system is crucial for habit-forming and consistent sales results. Employs multichannel outreach, including email, phone, social selling, and instant messaging. Increases response rates and nurtures leads by diversifying communication methods. Helps in building confidence and understanding real market feedback for growth and refinement. Timestamped overview 00:00 Intro to Dave 05:24 Embrace AI or Fall Behind 06:44 AI Enhances Customer Engagement Efficiency 10:22 Human Oversight Required for AI 14:26 "Belief, Market Need, Feedback Loop" 18:36 Turning Cold Calls Into Warm Leads 20:47 Strategic Prospect Engagement Steps 22:55 Continuous Customer Understanding Essential 29:00 Personalized Messaging Over Generic Outreach 32:25 AI Analysis for Sales Insights 33:25 "B2B Sales Playbook Preview" Learn more about your ad choices. Visit megaphone.fm/adchoices

As you kick back over summer, check out our season highlights for great advice on hot topics for small business owners. If the mention of AI makes your eyes glaze over, you’re not alone—but what if AI could actually make your business smoother, more efficient, and free up valuable time? To help unravel the mystery (and bust a few myths), Cec is joined by Tracy Sheen, award-winning business tech expert, speaker, founder of The Digital Guide, and bestselling author. With over 30 years spent in the tech trenches—and a brand-new, jargon-free book called AI and You: Reimagine Business—Tracy shares practical advice for solopreneurs and small business owners looking to make sense of AI. Key topics 1. Demystifying AI for Small Business AI isn’t as intimidating as it seems; it's already embedded in everyday tools like Netflix, Google Maps, CRMs, and point-of-sale systems. Most small business owners have been using AI unknowingly for years. The goal is to make AI accessible, jargon-free, and practical for real-world application. 2. Overcoming Misconceptions and Building Mindset Many small businesses see AI as overwhelming, complicated, or even irrelevant—especially in regional Australia. Tracy emphasizes that AI is a collaborator, not a competitor. Success with AI starts with a mindset shift: treat AI as a new team member, not a threat to your business. 3. Practical Getting Started Tips Start small: Use tools like ChatGPT for fun, non-business tasks first to build confidence. Ask questions, play around, and don’t be afraid to “make mistakes”—it’s a learning sandbox. Focus on solving one key business pain point at a time with AI. 4. Recommended Tools & Everyday Applications Google NotebookLM: Great for synthesizing content, brainstorming, and creating conversational podcasts. CastMagic: Useful for repurposing long-form content (like podcasts and webinars) into social clips, emails, and blogs. Choose tools that address your particular business challenges or bottlenecks, whether content creation, marketing, or workflow. 5. Ethics, Transparency & Future-Proofing Be transparent about using AI in your business communications; customers appreciate honesty. Develop an AI policy, especially if you have EU clients, and review it regularly as things evolve. AI adoption is essential for staying competitive—digital literacy and curiosity are key assets for future growth. Time-stamped overview 00:00 "Solopreneurs: AI Simplified" 04:00 Tech as a Social Equalizer 09:17 AI Misunderstandings in Rural Australia 10:53 Everyday AI Usage Awareness 15:55 Embrace Curiosity for Better Answers 17:34 "Google Notebook: Content Conversion Tool" 22:23 "Virtual Teams for Solopreneurs" 25:19 "Social Media Help for Plumber" 27:43 AI Transparency Boosts Business Loyalty 31:42 Agenic AI Streamlines Executive Assistance 35:35 "NoteBookLM: Mind-Blowing Everyday AI Tool" 37:19 Embracing Rapid Technological Change Learn more about your ad choices. Visit megaphone.fm/adchoices

Melinda McCormack unpacks the growing sense of isolation many of us feel—at work, in our communities, and even at home—thanks to our fast-paced, tech-heavy lives. In this episode, we explore the art and science of empathy, drawing from Melinda McCormack’s decades of experience helping leaders and teams navigate challenging emotional terrain. With insights from her new book, “Pulse: Empathy Is Your Edge,” you’ll discover a practical, five-step framework for building trust, breaking through resistance, and creating truly sustainable change. Key topics 1. The Challenge of Disconnection and the Need for Empathy Modern life’s disconnection fueled by technology and excessive screen time Emotional overwhelm and resistance to change as common experiences Empathy as a critical tool to rebuild genuine human connection 2. Melinda McCormack’s Personal Story and Empathy Mission Inspired by the experience of raising her son after losing her partner Focused on building emotional strength and resilience in herself and her son Transformation from adversity to an advocacy for empathy and emotional awareness 3. The Pulse Framework for Empathy Purpose: Anchoring in personal values and “why” Understanding: Building self-awareness of emotional patterns (“emotional DNA”) Learning and Shifting: Developing emotional skills, forming new habits, reframing thoughts Embracing Change: Combining emotional agility with rational decision-making 4. Bringing Empathy to Work and Leadership Emotional intelligence reframed as a business-critical skill, not just “soft” Importance of authentic, adaptable leadership in an age of rapid change and AI Creating psychological safety, inclusion, and trust in teams 5. Everyday Practices and Repairing Disconnection Techniques for self-check-ins and intentional emotional responses Approaches to overcoming resistance, self-limiting beliefs, and perfectionism Practical steps for mending relationships—apologizing, humility, and face-to-face connection Time-stamped overview 00:00 Empathy's Role in Strength and Growth 03:49 "From Struggle to Connection" 07:12 "Human-centered Leadership in AI Era" 12:46 Emotional Agility and Self-Trust 15:28 "Shifting Beliefs for Growth" 18:27 "Beliefs Drive Daily Self-Check" 21:55 Call Centre Frustration Experience 26:39 Reframing Change for Collaboration 28:30 "Humanity, Empathy, and Connection" 32:12 "Empathy: Your Edge" Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordana Borensztajn is a comedian, keynote speaker, communication expert, and now, author of The Little Book of Influence. From being escorted off Facebook’s Silicon Valley campus when she was dressed as a giant, like button to being booed on a cruise ship and even suffering an egg-related injury, Jordana has experienced her fair share of epic fails. But instead of shying away from these cringe-worthy moments, she’s turned them into comedy gold and powerful lessons on resilience, vulnerability, and authentic communication. Jordana shares how she mines her most embarrassing moments for laughter and learning, why leaning into vulnerability is so crucial for business owners, and how her “Presence Framework” can help anyone connect and influence more authentically. Plus, she opens up about the power of finding joy, the importance of listening to your body, and how her passion for magic and mentalism unlocked unexpected creativity during lockdown. Key topics 1. Turning Failure into Power and Comedy Jordana Borensztajn uses personal and professional failures as material for growth and stand-up. Signature story: the Facebook 'Like' costume incident and lessons in resilience and congruence. Encourages sharing failures to reduce the stigma and normalise vulnerability. 2. Embracing Vulnerability and Authenticity Importance of showing up honestly in business and communication. Self-reflection: questioning if current choices make you happy or serve your goals. Authenticity as essential for genuine connection and influence. 3. The Presence Framework for Influence PRESENCE acronym for transformative communication. The power of nonverbal signals, congruence, and embodying your whole self. Practical tools like the “glitter chest” technique for confident presence. 4. Managing Pressure and Prioritising Wellbeing Advice for business owners to let go of perfection and prioritize health. Value of self-care activities: rest, hydration, meditation, movement\ Giving yourself permission to pause and recharge to avoid burnout. 5. The Joy of New Experiences: Magic and Mentalism Jordana Borensztajn explores magic duringlockdown, finding awe and playfulness. Using magic to facilitate wonder and learn about how people approach life. Integrating magic and mentalism into her professional toolkit. Time-stamped overview 00:00 Turning Cringe Into Comedy 03:41 From Comedy to Connection 07:50 Accused of Being Outside Mark's house 11:47 Authenticity Through Vulnerability 16:26 "Stories Inspiring Growth & Joy" 18:29 Authenticity Over Perfection 20:57 Dancing Breaks Fear Loops 26:46 Easing Perfection Pressure for Entrepreneurs 28:59 Energy Management Through Mindfulness 31:58 Magic: Love, Hate, or Revealing 35:30 Podcast Recap and Reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

Donna McGeorge is a productivity expert and bestselling author. In her latest book, Red Brick Thinking’ Donna shares why our instinct to always add more—tasks, meetings, apps—might be holding us back, and how strategic subtraction can help us achieve more with less stress. In this chat, we dive into practical ways to break up with the busy, how to set healthy boundaries (without guilt!), and why younger generations are leading the charge in prioritising health over hustle. If you’re a business owner or freelancer looking to lighten your workload, make smarter decisions, and rethink what you “have” to do, this conversation will leave you inspired to red brick your day and build a happier, more productive life. Key topics 1. Red Brick Thinking and Productivity Philosophy Donna McGeorge’s concept: focus on what can be removed rather than added (“strategic subtraction” vs. “addition bias”) Encourages breaking away from hustle culture and overwork Red Brick Thinking promotes achieving more by doing less 2. Mindset Shifts for Small Business Owners The tendency to feel obligated to do everything, especially for soloists who “are the business” Importance of questioning self-imposed rules and what tasks truly add value Cultivating boundaries and saying “no” without guilt 3. Practical Subtraction Strategies Audit meetings, clients, and daily activities to identify what can be stopped Reduce time-wasting meetings by focusing on purpose and outcome (e.g., 25-minute meetings) Use technology mindfully—eliminate unnecessary apps/tools and leverage AI only for clear business problems 4. Shaping the Future of Work and Wellbeing Trends toward four-day workweeks and slower, balanced work lives Post-pandemic increased focus on health and work-life boundaries The value of downtime and boredom for creativity and better decision making Timestamped overview 00:00 "Red Brick Thinking Explained" 05:25 "Questioning the Value of Busyness" 07:27 "Rethinking Unnoticed Efforts" 11:53 "Clear Goals for Meetings" 13:30 "AI: Solving Problems, Not Clutter" 18:04 "Respecting Boundaries Builds Understanding" 21:46 "Will It Make the Boat Faster?" 25:49 "The Danger of Constant On" 27:50 AI, Productivity, and Four-Day Week 30:20 Reducing the Weight of Obligation Learn more about your ad choices. Visit megaphone.fm/adchoices

Cooper Chapman is a former top-100 professional surfer who has transformed his passion for riding waves into a mission for improving mental health and wellbeing. Cooper is the founder of The Good Human Factory, an organisation dedicated to equipping everyday Aussies with practical mental health tools. Drawing from his elite sports background and personal journey, Cooper shares how small, consistent habits, such as spending just 14 minutes a day on gratitude and meditation, can make a world of difference. His new book, The 1% Good Club, unpacks this philosophy and provides actionable tips for living a clearer, calmer, and more intentional life. If you’re looking for inspiration to take charge of your own wellbeing—one small step at a time—this is a must-listen conversation. Key topics 1. Cooper Chapman’s Journey from Surfing to Mental Health Advocacy Early start as a competitive surfer in North Narrabeen, Sydney, and rapid rise to international competition Experiences with loss of sponsorship and transition from professional surfing to other work Personal and family experiences with mental illness and suicide influencing his new purpose 2. The Good Human Factory: Mission and Initiatives Founding The Good Human Factory to promote mental well-being Began with mental health workshops in schools, later expanded to corporate and sporting groups Focuses on practical, science-backed skills for everyday mental health (not just illness awareness) Runs a podcast featuring experts, sells positive-message merchandise, and builds mental health communities Partnerships like Blue Minds program address eco anxiety and climate issues in schools 3. The 1% Good Club and the Power of Daily Habits Concept of dedicating 1% of the day (~14 minutes) to mental health practices Daily structure: meditation and gratitude exercises within an Instagram accountability group Impact on participants, with strong testimonials and continued growth of the free community Emphasis on consistent, small actions for meaningful change 4. Science and Practical Benefits of Gratitude Neuroscientific research shows daily gratitude improves well-being by boosting positive brain chemicals Chapman integrates gratitude practices into workshops, book, and community activities Reframes “gratitude” from being “woo-woo” to a proven mental health tool Practical tips: use moments like meals or toothbrushing to reflect on the good in life 5. Navigating Stress and Building Resilience Acknowledgment of prevalent modern anxieties: eco, AI, burnout, and financial stress Grounding and self-care habits—breath work, exercise, time in nature—help regulate stress Importance of self-compassion and striving for “progress, not perfection” with healthy habits Encouragement to take small, daily steps to improve mental well-being and manage adversity Timestamped overview 00:00 From Nippers to Surfing Success 04:23 "Mindset Shifts in Adversity" 09:13 "Good Human Origin Story" 11:09 Cultivating Mental Health Strategies 14:40 "1% Daily Mental Health Habit" 18:27 Daily Gratitude Sparks Positivity 23:21 "Habits for Feeling Your Best" 25:25 "Healthy Habits and Accountability" 28:26 "Habits to Calm Your Mind" 31:01 "Passionate About Mental Health" Learn more about your ad choices. Visit megaphone.fm/adchoices