Shifting from Launch Campaigns to Live Shows.

About this episode

The episode discusses the transition from campaign-driven revenue to live-show revenue with insights from Niklas Freier.

One of this year’s most popular presentations at FMS was Nate Tucci’s , “From Getting Attention to Owning Attention: The shift from campaign-driven revenue to live-show revenue.” He showed how they moved away from the eternal hotlist launch model at FinMC to a live show model. How it both increased and stabilized revenue (at scale), and created more predictable revenue. Today, I speak with Niklas Freier, President at FinMC, about the operational side of that transition...

People in this episode

Host: John Newtson

Guest: Niklas Freier

Topics covered

• live shows
• revenue models
• business strategy
• entrepreneurship
• marketing

Keywords

• live shows
• revenue
• business strategy
• Nate Tucci
• FinMC

Mentioned in this episode

Organizations: FinMC, FMS

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