Foam-It-Right

In this episode of Foam-It-Right, Frank Mortl III is joined by Candace Lord, The Green Cocoon, and Brandon Yocum, The Goley Companies, to discuss the toughest competitor in the SPF market: the uncertified "Chuck-in-a-Truck." We go beyond the frustration of being underbid to dive into the technical building science and professional credentials—such as the SPFA Professional Certification Program (PCP)—that help elite contractors win on value rather than price. From horror stories of failed installs to the best survival tips for local market dominance, this is a masterclass in industry professionalism. Episode Highlights: [01:45] Scope vs. Price: What’s actually missing from that cheaper quote? [07:10] The Pivot: Moving the customer conversation from price to performance. [14:40] Tips for dominating your local market. Resources & Links: SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Professional Certification Program: https://foamitright.org/

In this episode of Foam-It-Right®, hosts Eddie Canales and Frank Mortl III sit down with Craig Brightup, CEO of The Brightup Group LLC, a government relations consulting firm in Washington, DC, to decode the massive legislative shifts affecting your rig and your bottom line. We dive into the Supreme Court’s landmark ruling on IEEPA-based tariffs, the rollout of the "One Big Beautiful Bill" (OBBB) Act, and what the 2026 political landscape means for the future of spray foam. Episode Highlights: [05:30] Supreme Court Update: The death of IEEPA tariffs and the quest for refunds [15:45] The OBBB Act: Section 199A, 168K, and 179 explained for contractors [35:10] Election Watch: Predicting the balance of power in November 2026 Resources & Links SPFA Contractor Membership Information: https://www.sprayfoam.org/spfa-contractor-membership/ SPFA Advocacy Network: https://www.sprayfoam.org/advocacy/ IRS Qualified business income deduction: https://www.irs.gov/newsroom/qualified-business-income-deduction 2026 Section 179 Deduction: Complete Guide & Limits: https://www.section179.org/section_179_deduction/ Foam-It-Right® is produced by Association Briefings

In the inaugural episode of Foam-It-Right®, hosts Frank Mortl III, CAE, and Eddie Canales of the Spray Polyurethane Foam Alliance kick things off with a preview of the SprayFoam 2026 Convention & Expo, taking place March 22–25 in Las Vegas. Joined by Gary Harvey, President and CEO of Wedge Roofing, and Lisa Smith, SPFA’s Director of Member Engagement, the conversation explores why this year’s event matters for the industry and how attendees can make the most of their time on-site. From networking and relationship-building to education, certification opportunities, and practical tips for saving money, this episode breaks down what to expect—and why the convention is designed to deliver both serious learning and a little fun along the way. Show Notes Gary Harvey is President and CEO of Wedge Roofing in Marin County, CA, and serves as treasurer of the SPFA Board of Directors. Wedge Roofing was one of the first contractors in California to specialize in spray foam systems, long before they became industry standard. Under Harvey’s guidance, we became the first company in the U.S. to earn SPFA’s highest-level credentials for both project managers and installers. Today, he helps shape national best practices through his role on the Spray Polyurethane Foam Alliance Executive Board. The SprayFoam 2026 Convention & Expo will take place March 22-25 in Las Vegas. For more information about the convention, including registration, visit sprayfoamshow.org. The Spray Polyurethane Foam Alliance (SPFA) is the leading U.S. trade association for the spray polyurethane foam industry, representing contractors, manufacturers, distributors, and related professionals across all 50 states. Founded in 1973 and based in Virginia, SPFA supports the health and growth of the SPF industry by providing technical resources, professional certification programs, educational events, advocacy on federal and state issues, and networking opportunities. The alliance also publishes industry-focused content and hosts the annual SprayFoam Convention & Expo, bringing together industry leaders for learning, collaboration, and innovation. For more information about SPFA, visit sprayfoam.org. For more information about joining SPFA and its membership benefits, visit sprayfoam.org/spfa-membership-benefits. Foam-It-Right® is produced by Association Briefings.