FIR #511: Doing AI Governance Right and Still Getting It Wrong
From For Immediate Release by Neville Hobson and Shel Holtz
April 27, 2026 · 1h 33m · Episode 511
About this episode
Neville and Shel discuss the challenges of AI governance and the impact of internal culture on accountability, alongside predictions for the future of internal communication and the evolving role of press releases.
The policies are clear and well communicated. The guardrails are firmly established. Every last employee has been trained. And someone in your organization still releases a public document riddled with AI-generated errors. What went wrong has nothing to do with technology and everything to do with internal culture and accountability. In this long-form April episode, Neville and Shel examine a company that seemingly took all the right steps yet still had to apologize publicly for a court filing riddled with hallucinated citations. Also in this episode: Gartner predicts that, by 2028, 75% of employees will rely on an internal chatbot to get the news that matters to them. How will internal communicators need to rethink their role to ensure everyone knows and understands what they should in order to achieve strategic alignment? One of the promises AI executives have made is a leveling of the playing field, giving lower-level employees the opportunity to excel and rise through the ranks. According to one new study, exactly the opposite has been happening. PR hacks have been accelerating the pace at which they churn out press releases and pitches. That has raised the bar for what it…
People in this episode
Hosts: Neville Hobson, Shel Holtz
Topics covered
- AI governance
- internal culture
- accountability
- internal communication
- press releases
- journalist trust
- executive announcements
Keywords
- AI governance
- internal culture
- accountability
- Gartner predictions
- press releases
- journalist trust
- executive announcements
Mentioned in this episode
Organizations: Gartner, Apple, Iran
More episodes of For Immediate Release
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- FIR #515: Agents Everywhere · May 25, 2026 · 1h 48m
- FIR #514: Was Twitter A One-And-Done Phenomenon? · May 19, 2026 · 28 min
- FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age · May 11, 2026 · 34 min
- FIR #512: The AI Shift in Executive Decision-Making · May 4, 2026 · 31 min
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