For The Record

If you've ever wondered what it looks like to build a true brand in aesthetics—not just a practice, but a philosophy, a culture, a skincare line, and a training academy all rooted in the same north star? This episode is your answer.Racquel Frisella, MSN, APRN, AGPCNP-BC joins Dr. Tiphany for a conversation that is equal parts inspiration and instruction, covering everything from the art of the consultation to launching a patent-pending skincare line while raising three kids alongside a fellow entrepreneur husband.Racquel's journey started in 2008 and she now leads a team of over 30 people across two locations in St. Louis, a growing wellness program, a 30-product skincare brand with two patent-pending formulations, and the RA Way Training Academy.The throughline connecting all of it? An unwavering commitment to education, natural results, and making every patient feel seen, safe, and genuinely cared for.What You'll Learn:• Why she named the practice after herself: How a decade of building a personal brand around a specific aesthetic philosophy led to her most powerful differentiator: the "Racquel Experience" • The patient experience playbook: The specific, low-cost touchpoints that create a luxury feel—from warm greetings and stocked beverage coolers to acupuncture balls, Amazon fans, branded umbrellas, and next-day check-in texts—and why human connection will always outperform expensive amenities• The art of the consultation: Why Racquel considers the first 30 minutes the hardest and most important part of the appointment, and why giving patients "permission" to be there is a powerful and often overlooked part of the process• The Year-at-a-Glance treatment plan: How building a full annual roadmap for every patient—covering injectables, lasers, skincare, and wellness—creates loyalty, increases lifetime value, and naturally opens the door for cross-promotion across every provider in the practice• Integrating wellness the right way: Why Racquel insists on starting wellness patients with a full blood panel before prescribing anything, how she's building out a dedicated wellness vertical with its own director, and why she believes practices that don't integrate regenerative and functional medicine will eventually be left behind• The skincare line origin story: How a post-pregnancy battle with melasma lit a fire under Racquel that led to two years of chemist collaboration, clinical trials, 30 skus, and two patent-pending formulations—and why she almost quit multiple times before the launch• Skincare as a practice growth tool: Why every injector and laser specialist should be recommending medical-grade skincare, how Racquel's patients now walk in just to pick up products between appointments, and why the revenue is leaving your practice either way• Scaling culture across a growing team: Monthly all-hands meetings, continuous reinforcement of mission and core values, and the leadership principle that if someone isn't going to rise to the standard, they're probably not going to last—and that's okayQuoteworthy Moments:"I can almost feel them exhale after I say it. The goal here is to help you step out into the world feeling like your most confident self. I know firsthand that when I feel put together, I'm a way better mom, wife, I can show up better for everybody. So I'm kind of giving them permission to be here—and reminding them that they deserve this.""The minute you think you've made it is when you're over. I'm always thinking, “We could go out of business tomorrow.” That's the best mindset, because you're constantly asking what we can do better."Connect with Racquel:Racquel’s Instagram: https://www.instagram.com/racquelfrisella/Racquel Aesthetics Instagram: https://www.instagram.com/racquel_aesthetics/RFA Skincare: https://www.instagram.com/rfaskincare/RA Way Training Academy: https://racquelaesthetics.com/pages/ra-way-training-academy

In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.Inside This Episode:- The Patient Empowerment Playbook: Why thorough consultations, active listening, and emotional intelligence are the ultimate differentiators for injectors.- Confidence Through Credentials: How to build credibility with educated, high-powered patients who expect nothing less than excellence.- Social Media with Purpose: English’s approach to creating content that educates without misleading, inspires without polarizing, and maintains professional integrity.- Future of Aesthetics: From wellness integration to evolving patient expectations, English shares her perspective on where the industry is heading.Looking Forward: Curated Confidence and The Empowered InjectorEnglish is channeling her passion for empowerment into exciting new ventures. She's launching Curated Confidence, a podcast dedicated to supporting both patients and providers, alongside The Empowered Injector, a comprehensive training program designed to elevate the entire industry.These initiatives reflect English's commitment to continuous learning and her belief that the future of esthetics lies in:• Integrating wellness and functional medicine with traditional treatments• Empowering providers to make confident, informed treatment decisions• Creating supportive communities within the industry• Maintaining focus on both aesthetic and emotional well-beingDM English the word READY for more information about The Empowered Injector!The Bigger PictureThis episode illuminates the evolving landscape of medical aesthetics, where emotional intelligence is becoming as important as clinical expertise. English's approach demonstrates that the most successful practitioners are those who view themselves as partners in their patients' confidence journeys, not just providers of treatments. English reminds us that at the heart of aesthetics is a human connection: empowering patients to feel confident, safe, and seen. For providers, it’s a call to lead with integrity, master the consult, and commit to continuous Whether you’re a solo injector just starting out, a practice owner juggling growth, or a seasoned provider rethinking how to connect with your patients, this episode is packed with actionable strategies and perspective-shifting wisdom.Step into this powerful conversation and discover how you can curate confidence not just in your patients, but in yourself and your practice. And catch English at Aesthetic Next 7.0 for two talks including a complimentary workshop!Connect with English:Follow her on Instagram: https://www.instagram.com/theenglishaesthetic/Follow The Curated Aesthetic on IG: https://www.instagram.com/thecuratedaesthetic_nc/

In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you're looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.What You'll Learn in This Episode* The Real State of Aesthetic PracticesMost owners are overworked and underpaid, stuck in outdated models that no longer work. Jessica shares why the strategies from a decade ago aren’t cutting it—and what to do instead.* Diversify Like a ProIt’s not about offering everything; it’s about packaging services across different platforms, price points, and demographics to create sustainable, recurring revenue that can weather any storm.* End Key Person DependencyJessica explains why no owner should generate more than 50% of the practice’s revenue. She breaks down how to cross-train your team, reduce risk, and build loyalty through care teams instead of cults of personality.* Operational Efficiency = FreedomTired of manual processes and reactive management? Jessica makes the case for technology as the secret weapon—automating workflows, communications, and systems so you can finally step back.* Compensation Plans That Actually Work“Fair, not equal” is the mantra. Jessica shares her proven strategies for performance-based pay that keeps margins healthy (stay under 25% of revenue) while still rewarding your top talent.* Why Discounting is a TrapFlash sales and promo events may boost revenue short-term but often lead to long-term margin erosion. Learn why cost-based pricing and strategic value-building are smarter, more sustainable plays.*The Emotional Side of OwnershipJessica doesn’t sugarcoat the mental toll of owning a practice. From burnout to decision fatigue, she encourages owners to get the help they need—because delegation isn’t optional, it’s survival.And the best part? Once the operational chaos is cleaned up and profitability returns, most of her clients don’t want to sell anymore. They fall in love with their business again—and that’s the real goal.What’s Next for Jessica?Catch Jessica live at Aesthetic Next 7.0, where she’ll dig even deeper into compensation structures, provider strategy, and what today’s buyers are really looking for in your business.Get in Touch with Jessica:Instagram: @hunterconsulting_Website: https://hunterconsultingservice.com/ & https://aestheticbrokers.com/

What happens when "missteps" become milestones? In this electrifying episode, host Dr. Tiphany Hall sits down with Roni Bolton, APRN, DCNP—dermatology-certified nurse practitioner, laser trailblazer, and triple-threat CEO—to unpack how she turned clinical missteps into a career-defining empire.From launching her first practice to bring a device to market, and lending her expertise to a national laser brand, Roni’s journey is anything but ordinary. She didn’t set out to become “the laser queen"—but when patients with complex cases and darker skin tones came her way, she owned the challenge and created a space no one else dared to occupy. Today, she’s redefining the rules of laser education, treatment, and tech innovation.Why You’ll Want to Tune In:Discover how Roni built her medical clinic, training platform, skincare line, and more by mastering what others avoid.Learn why treating patients with compassion became her secret brand weapon.Hear how she turned tattoo removal and laser hair removal into business pillar and a lifelong mission.Uncover the truth about laser safety, device training gaps, and why “16 hours is just the beginning.”Key Highlights from Roni:Laser Expertise: From being the go-to for "untreatable" cases to pioneering triple-wavelength tech with Cervello Laser.Training Transformation: Roni's Precise Aesthetics flips the script on standard device training with rigorous, science-based education.Purpose-Driven Care: Through her nonprofit, she offers free tattoo removal for formerly incarcerated individuals.Clinical Street Cred: Despite leading multiple companies, she still sees patients weekly—proving that clinical excellence drives innovation.What You’ll Learn:-Why laser hair removal is a clinical necessity—not just a cosmetic perk.-How underserved patient populations shaped Roni’s clinical focus.-The business upside of offering what everyone else overlooks.-Why most laser burns are preventable—and why no one’s talking about them.Roni's Industry Wake-Up Call:Laser injuries are more common than vascular occlusions, yet practitioners often receive minimal training. Roni's mission? To fix the industry's blind spot by demanding higher standards in laser education, especially for skin of color.Catch Roni at Aesthetic Next 7.0 as she brings lasers to the forefront, sharing protocols, tech, and insights you won’t find anywhere else.Follow the Empire:Instagram: Nurse Roni's IG: https://www.instagram.com/nurseronib/?hl=enPSRx Body & Skin: https://www.instagram.com/psrxbodyandskin/?hl=enCervello Lasers: https://www.instagram.com/cervello.usa/?hl=en

The Text That Changed EverythingSometimes the most transformative moments begin with a simple text message. For Adrian Nowitzke, CRNA, MSN, APRN, founder of Behold Aesthetics and Wellness Center, that moment came in August 2021 when a friend sent her a message about fellow CRNA, Kelly Hermans, starting Beautiphi Academy. What started as a casual "let's learn how to do Botox" conversation would ultimately lead Adrian to leave her full-time anesthesia career and build a thriving two-location med spa empire in rural Illinois.The Leap of FaithAdrian's journey from CRNA to CEO wasn't just a career change—it was a complete life transformation. In October 2021, she made the terrifying decision to step away from anesthesia to pursue her passion for empowering women through aesthetics. What made this leap even more daunting was her location: Effingham, Illinois, a town of just 12,500 people where she felt completely alone in this new venture.But Adrian had a vision beyond just learning a new skill. As a mother of young children, she wanted to be more present during those crucial junior high and high school years. Her demanding anesthesia schedule simply didn't align with this goal, making the transition to aesthetics not just a career move, but a lifestyle choice.Building Community OrganicallyOne of the most remarkable aspects of Adrian's story is how she leveraged her existing relationships to grow her practice organically. In a small town where everyone knows everyone, she understood that trust was everything. Rather than relying on traditional advertising, Adrian chose authentic connections. She joined local business groups, participated in community events, and built relationships with other business owners. Her approach was simple but powerful: be a genuine member of the community who gives back.Strategic Growth and DelegationFrom the beginning, Adrian understood she couldn't do everything herself. Just six months after starting, she partnered with Aesthetic Record, recognizing that she needed systems and expertise to build a sustainable business. This decision to "identify strengths and weaknesses" and find experts in each field became a cornerstone of her success.Starting with just two days a week while maintaining part-time anesthesia work, she quickly built a client base of 500 people in less than 18 months. When patients were waiting six to eight weeks for appointments, she made another leap of faith: hiring staff and expanding to a three-treatment-room facility.The Power of Events and EducationAdrian's approach to marketing through events is both innovative and deeply personal. Rather than traditional advertising, she creates educational experiences that serve her community while building her business. Her monthly micro-events combine education with relationship building, achieving close rates of 80-90% because attendees are genuinely interested in solutions to their specific concerns.Her annual Beyond Beauty Celebration has grown from a small grand opening to a major community event hosting over 400 people, complete with tents, food trucks, and a VIP after-party for practice members. The key to success lies in planning 6-8 months in advance and creating systems that can be replicated year after year.Looking ForwardAs Adrian prepares to break ground on a custom-built facility in fall 2026, her story continues to evolve. What started as a simple text message has become a testament to the power of taking calculated risks, building genuine relationships, and never stopping the pursuit of growth and learning.Her journey from injecting friends and family to planning a new facility with 15-16 employees represents more than business success—it's a masterclass in entrepreneurship, community building, and the courage to transform not just your own life, but the lives of everyone around you.Learn more about Adrian & Behold:https://beholdu.com/https://www.instagram.com/beholdaesthetics_wellness/

Welcome back to For The Record, Season 6! In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times. Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.Katie didn’t start out with her sights set on Aesthetics. But after years in emergency medicine—and a realization that she was no longer helping people in the way she’d hoped—she transitioned to aesthetics in search of “happy, healthy medicine.” That transition eventually evolved into a partnership with Dr. Holden, and after an eight-hour meeting in 2020, Katie signed on to help Dr. Holden build HTB full time.Today, the practice spans four locations and is backed by Alpha Aesthetics Partners, a private equity platform that values brand autonomy and education just as much as profitability.Mastering the Business of PeopleKatie offers an unfiltered look at the real challenges of growth: not finances or space—but people. From approving payroll without knowing how, to managing injector schedules and overseeing compliance, her story is one of relentless learning. Her team-building strategy hinges on a rigorous hiring process anchored in HTB’s core values, including a unique “core values interview” that requires candidates to present how they live those values daily.Her motto? “Hire for culture, train for skill.”Transparent Goals & MetricsWhile some in the industry believe that sales metrics don’t belong in medicine, Katie offers a powerful counterpoint: call them goals, not quotas—and make them transparent. From weekly metrics to daily text messages, her team thrives in a culture of shared accountability, friendly competition, and peer mentorship. “When you make it about progress, not punishment, the ick factor disappears,” she explains.Katie shares the importance of KPIs, revenue per hour, and patient conversion as tools to coach injectors and guide clinical training. She describes her elegant consultation strategy that begins with asking patients what they love about their face, a technique that builds trust and ensures holistic treatment plans. Her focus on consistency across providers ensures measurable outcomes and a superior patient experience—one consultation, one injector at a time.The Alpha EffectAs one of the first partners in Alpha Aesthetics Partners, Katie offers a candid look into the world of PE-backed growth. The result? Better pricing power, more educational access, and stability for staff—all while preserving the identity of the HTB brand. With over 150 injectors connected through Alpha’s community and monthly master classes, Katie describes the partnership as “scaling with support, not losing who we are.”Becoming a National SpeakerKatie’s journey to becoming a sought-after KOL wasn’t accidental. She set her sights on Galderma’s GAIN trainer program early on, made her intentions known, and backed it up with dedication—logging over 40 trainings in her first year alone. Her advice for aspiring trainers: “Be kind. Be consistent. And show up prepared.”She’s now also a voice for Alastin and speaks regularly at conferences like Aesthetic Next, where she’ll return in 2025 to moderate panels and speak on compliance, MA-injector synergy, and regenerative medicine. Connect with Katie:Instagram: @katie.the.injectorHolden Timeless Beauty on IG: @holdentimelessbeautySee her live at Aesthetic Next 7.0. Use her discount code Martin75.

In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution. Our Favorite Episode Highlights: • George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader • The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role • Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization • Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials • The importance of authentic leadership and staying true to yourself while scaling your influence • Vision for the future of medical aesthetics and the role of proper training and education Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success. One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials. The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand. A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations. Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine. Learn more about Dr. George: Instagram: https://www.instagram.com/gorgeous_bygeorge/ LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/ SkinSpirit: https://www.skinspirit.com/