15: You Don’t Need a Big Platform to Write a Bestselling Book

About this episode

In this episode, Mikaela Mathews discusses how a resonant message is more important than platform size for writing a bestselling book.

You do not need 20,000 followers to publish a book that sells. You need a message that resonates. In this episode, I’m breaking down the myth that platform size determines success—and why books gain traction when the message connects deeply with the right reader. If you’ve been thinking: “I should grow my audience first…” “I’ll write the book when I have more followers…” “What if no one buys it?” This conversation will steady you. A resonant message builds momentum. A large platfo...

People in this episode

Host: Mikaela Mathews

Topics covered

• writing
• bestselling books
• platform size
• audience growth
• resonant message

Keywords

• bestselling book
• writing advice
• audience
• platform
• message
• success

More episodes of For Women who Write

• 29: So You Don't Know What to Write About · June 9, 2026 · 35 min
• 28: Why Structure Changes Everything When Writing a Book | Interview with Kristin Haluch · June 2, 2026 · 25 min
• 27: The Exact Questions I Use as a Book Coach to Help Writers Find Their Book Idea · May 27, 2026 · 1h 2m
• 26: How to Know What Book You’re Meant to Write · May 19, 2026 · 35 min
• 25: Book Marketing for Women Who Hate Marketing · May 11, 2026 · 33 min
• 24: How to Write a Bible Study or Devotional · May 5, 2026 · 24 min