U.S. Hotels Say World Cup Is ‘Non-Event’ So Far

U.S. Hotels Say World Cup Is ‘Non-Event’ So Far

From Forbes Topline by Forbes Media LLC

May 6, 2026 · 4 min

About this episode

The episode discusses the hotel industry's lukewarm response to the upcoming World Cup, with many bookings falling short of expectations.

FIFA hyped the World Cup as an economic juggernaut for the U.S.—but with five weeks until the tournament kicks off, the hotel industry says advanced bookings in some host cities are on par or lagging any ordinary summer. Nearly 80% of U.S. hoteliers in 11 World Cup host cities say bookings are tracking below original forecasts, with some describing the tournament as a “non-event,” according to an American Hotel & Lodging Association (AHLA) survey of members released Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Topics covered

  • World Cup
  • hotel industry
  • economic impact
  • bookings
  • U.S. hotels

Keywords

  • World Cup
  • hotel bookings
  • FIFA
  • economic impact
  • AHLA survey

Mentioned in this episode

Organizations: FIFA, American Hotel & Lodging Association

Places: U.S.

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