Forests, Commerce, and Conservation

About this episode

In this episode, Russ Vaagen interviews Brian Luoma about sustainable forestry and the softwood lumber market.

In Episode 18 of Forest To Frame, Russ Vaagen interviews Brian Luoma, former CEO of the Westervelt Company. With over 30 years of experience in the forest industry, Brian shares his insights on sustainable forestry, conservation, and the evolution of the softwood lumber market. Tune in to gain valuable perspectives on the future of the forest industry and the importance of sustainable practices in creating beautiful spaces. TIMESTAMPS [00:01:02] Brian Luoma's career journey. [00:07:4...

People in this episode

Host: Russ Vaagen

Guest: Brian Luoma

Topics covered

• sustainable forestry
• conservation
• softwood lumber market

Keywords

• forest industry
• sustainable practices
• beautiful spaces

Mentioned in this episode

Books & works: Forest To Frame

More episodes of Forest to Frame

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• A New Era for American Forests with Hilary Franz · October 7, 2025 · 55 min
• What's Wrong with Our Firefighting · September 30, 2025 · 18 min
• Softwood Lumber Promotion · September 9, 2025 · 16 min
• Mass Timber Schools · August 26, 2025 · 15 min
• Canadian Tarrifs · August 19, 2025 · 13 min