From Goals to Garms

From Goals to Garms

From FOREVER. BETTER: WHO GIVES A SHIRT by PUMA

October 22, 2025 · 16 min

About this episode

The episode explores the evolution of football shirts into street-style staples with designer Hattie Crowther.

How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the increasingly genderless football shirt is helping football style feel more inclusive. Watch the show on PUMA’s YouTube Follow PUMA on Instagram Follow PUMA's Forever.Better. journey on foreverbetter.com Because there's only one Forever... let's make it Better. Who Gives A Shirt is a FOREVER. BETTER. podcast, brought to you by PUMA. Produced by Mags Creative and MSL

People in this episode

Hosts: Jack, Kimberley

Guest: Hattie Crowther

Topics covered

  • football shirts
  • street style
  • design
  • thrifting
  • inclusivity
  • fashion history

Keywords

  • football shirt
  • street style
  • Hattie Crowther
  • thrifting
  • genderless fashion
  • design influence
  • Civil Rights Movement

Sponsors

PUMA

Mentioned in this episode

Organizations: Oasis

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