Forward Motion

In this episode of Forward Motion, Andrew Siegwart sits down with Johanna Griggs to explore the growing connection between tourism, economic development, and investment attraction.Drawing from her experience across municipal, provincial, and national tourism development, Johanna shares how tourism has evolved far beyond traditional marketing into a powerful tool for community regeneration, infrastructure growth, talent attraction, and long-term economic competitiveness.The conversation explores how Destination Canada is creating more space for destination management and investment readiness, helping position Canada as a leading global tourism investment opportunity. Johanna discusses the importance of building strong local ecosystems, fostering public support, leveraging tourism data, and aligning tourism with broader economic development priorities.Andrew and Johanna also discuss Ontario’s unique strengths, including gateway access, cultural diversity, strong domestic travel demand, and collaborative tourism networks. Together, they unpack what communities can do to become more investment-ready, why tourism is increasingly viewed as a resilient high-growth sector, and how tourism can support nation-building, business attraction, and Canada’s broader economic goals.From hotel investment and workforce challenges to global investment forums and regenerative tourism development, this episode offers valuable insights for tourism leaders, municipalities, DMOs, and economic development professionals looking to better understand tourism’s evolving role in shaping Canada’s future. Key Topics DiscussedThe evolution of tourism from destination marketing to destination managementWhy tourism investment differs from traditional economic development sectorsBuilding investment-ready tourism destinationsThe importance of tourism data, partnerships, and workforce planningDestination Canada’s tourism investment initiatives and global outreachOntario’s competitive advantages in tourism investmentTourism’s role in nation-building and economic resilienceThe future of DMOs and destination stewardshipLeveraging tourism to support broader economic and infrastructure developmentForward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Water is Ontario's most powerful tourism asset. Our 250,000 lakes drive billions in visitor spending every year — from angling and paddling to cottage country getaways and waterfront dining. But those lakes are changing in ways that are already affecting visitor experience, destination appeal, and long-term business viability. In this Earth Day episode, Andrew Siegwart speaks with Dr. John Smol, one of Canada's leading environmental scientists to understand what's happening beneath the surface, and what it means for our industry.About our Guest:Dr. Smol is one of Canada's most recognized environmental scientists and a leading voice on lake health and climate change. He held the Canada Research Chair in Environmental Change for the maximum three 7-year terms (2001–2021), has authored over 760 scientific publications and 24 books, and has conducted fieldwork on all seven continents. His PEARL Lab at Queen's University uses lake sediments to reconstruct centuries of environmental history — giving policymakers, municipalities, and industries the long-term evidence base they need to make better decisions. In 2013 he was named an Officer of the Order of Canada.What we Cover:The science of reading lake history from sediment cores — and what centuries of data reveal about how fast things are changing nowBlue-green algal blooms: why they're increasing, why the old solutions aren't working as well, and what operators in affected areas should knowLake trout, walleye, and the angling economy — Ontario holds ~25% of the world's natural lake trout populations, and warming waters are shrinking their habitatInvasive species at our doorstep: Asian carp and what it would mean for Great Lakes-based tourismIce fishing seasons at risk — some communities have already lost entire seasons due to unsafe ice conditionsWildfire smoke: how fires hundreds of kilometres away are already forcing visitors to stay indoors and cancel travel plansWhat the Montreal Protocol teaches us about galvanizing governments — and the role industry voices play in making that happenPractical starting points for operators who want to act on sustainability — and why Dr. Smol says the business case is stronger than everResources and Initiatives: Looking to take action or learn more? Explore these programs, tools, and organizations supporting sustainability across Ontario’s tourism ecosystem:GreenStep | Sustainability that moves business forwardTake the Pledge | Sustainable Tourism 2030 PledgeIngersoll Key PuttDiscover unique Native Experiences in OntarioSustainable KingstonAir Canada – Leave lessSustainability | VIA RailPlanning Resources for Responsible Events | Ottawa TourismForward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week’s episode of Forward Motion: The Ontario Tourism Podcast is a little different. Instead of an interview, host Andrew Siegwart shares some personal reflections as Ontario prepares to release its 2026 provincial budget, and what the tourism industry should be watching for.Drawing on conversations with industry leaders, recent government announcements, and the priorities outlined in Ontario’s new tourism strategy, Andrew offers an insider perspective on how tourism fits into the province’s broader economic story. He discusses why tourism should be seen not just as an industry, but as a practical tool for economic growth, workforce development, regional prosperity, and investment attraction.In this solo episode, Andrew walks through the key themes TIAO has been raising in its pre-budget advocacy including marketing and demand generation, workforce and training, private-sector investment, product development, and support for festivals, events, and Indigenous tourism, and he explains what signals he’ll be looking for when the budget is tabled.This is a candid, conversational update for anyone who wants to better understand how provincial policy decisions affect tourism businesses, destinations, and communities across Ontario and why this year’s budget could matter more than most.We’ll be back next episode with our regular interview format, but for now, thanks for listening — and for everything you do to keep Ontario’s tourism industry moving forward.📄 Read TIAO’s 2026 Pre-Budget SubmissionForward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Toronto’s visitor economy is the focus of this week's guest, Kelly Jackson, Vice President of Destination Development at Destination Toronto. Listen in, while they unpack Toronto’s record-breaking 2025: 28.2 million visitors, $9.1 billion in visitor spending, and nearly $13.5 billion in total economic impact. Kelly explains how Toronto’s inclusive, globally connected yet distinctly Canadian identity, strong business events sector, and investment in experiences—from concerts and sports to culinary and culture—have driven growth, especially from international markets like the UK and Germany.They explore market diversification, air access challenges (including Asia and US routes), and the softening US market, along with a strategic shift toward targeting travelers by passion points rather than geography. Kelly highlights Toronto’s knowledge economy as a competitive advantage for attracting major conventions, the broader benefits that spill into regions across Ontario, and the city’s preparations for hosting FIFA World Cup 2026™ and a new 10‑year visitor economy master plan.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Canada’s tourism industry is emerging from recovery into a high-stakes transition, and TIAC President & CEO Sebastian Benedict argues that the sector is both underestimated and ready. In conversation with Andrew Siegwart, he traces his path from political staffer and lobbyist to national tourism advocate, explaining how listening to operators across Canada has shaped his agenda. Despite headlines about record visitor spending, he notes that many SMEs still struggle with labour shortages, access to capital, and air access, while federal policy shifts on immigration and international students are compounding workforce challenges. Benedict stresses that tourism is a service export and economic solution, not just “vacation,” and that fragmented advocacy weakens the sector’s influence in Ottawa. He calls for unity, stronger investment in marketing and destination development, better emergency preparedness, and more federal champions for tourism, emphasizing that the industry is resilient, mobilized, and poised to play a bigger role in Canada’s economic future.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dr. Chris Gibbs from Toronto Metropolitan University joins Andrew to explore the critical challenges facing tourism talent development. Drawing from his extensive experience, Gibbs discusses the evolving expectations of students, who are increasingly motivated by financial stability and career growth opportunities.The conversation covers the shifting dynamics of workforce recruitment, highlighting the need for employers to adapt to a new generation of workers who prioritize work-life balance and clear career pathways. Gibbs emphasizes the importance of work-integrated learning, introducing the Jumpstart initiative as an innovative approach to early student recruitment and engagement.Against the backdrop of funding challenges in post-secondary education and declining international student enrollment, Gibbs advocates for reimagining tourism education. He suggests focusing on core skills like service, leadership, and sustainability, while telling compelling stories that attract talent to the industry's diverse and dynamic career opportunities.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart is joined by Claire Green from Tourism Burlington to explore the city's innovative approach to destination development. Green shares how Burlington has merged its economic development and tourism departments into a single organization, creating a unified strategy for growth. The discussion highlights the city's new destination stewardship plan, which focuses on marketing, product development, and community engagement.Green explains how Burlington is positioning itself as more than just a pass-through city, showcasing its unique blend of waterfront, nature, and urban experiences. The conversation delves into the city's rebranding efforts, which aim to attract both visitors and investors by telling a compelling story about Burlington's character and potential.Andrew and Claire review the importance of collaborative planning, understanding audience synergies, and creating a dynamic brand that resonates with both residents and visitors. The episode offers a blueprint for mid-sized communities looking to reimagine their tourism and economic development strategies.More about Claire: Claire Green is the Director of Destination Development and Marketing at Burlington Economic Development and Tourism, the official economic development and destination management organization for the City of Burlington. In this role, Claire is responsible for implementing the city’s destination stewardship plan and delivering the marketing and communications objectives of the organization, ensuring Burlington is strategically positioned to attract both tourism and investment.A strategic and collaborative leader, Claire is recognized for her ability to translate complex ideas into clear, compelling strategies that inspire action. She is a skilled communicator who excels in building partnerships, engaging stakeholders, and leading high-performing teams to deliver innovative, award-winning results.Since joining the organization in 2013, Claire has led several transformative initiatives, including the design and launch of TechPlace, Burlington’s innovation centre providing space, resources, and programming to technology start-ups and entrepreneurs.Claire holds a Master of Arts in Cultural Analysis and Social Theory and an Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University, as well as a Business Marketing Diploma from Georgian College. In addition to being recognized as one of Business Link Media Group’s 40 Under 40, Claire has led award-winning initiatives that have received national and international recognition from the International Economic Development Council (IEDC) and the Economic Development Council of Canada (EDAC).Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this two-part episode, Andrew Siegwart celebrates two 2025 Tourism Champions of the Year: Brad Kozak and Trevor Norris, who are transforming Ontario's tourism landscape through innovative approaches.Brad Kozak reveals how his golf tourism platform connects over 50 golf courses and 25 accommodation partners across nine tourism regions, creating a seamless booking and marketing experience. By prioritizing customer needs and leveraging technology, he's revolutionized golf travel in Ontario.Trevor Norris shares his regenerative tourism strategy for the Bay of Quinte region, focusing on community-driven experiences that empower local entrepreneurs and storytellers. His approach goes beyond traditional tourism, creating meaningful connections between travelers and local communities while supporting sustainable economic development.Both champions demonstrate how tourism can be a powerful force for economic growth, community engagement, and positive change. They highlight the importance of collaboration, innovation, and putting customer experience at the forefront of destination development. And both offer insights into adapting to market changes, addressing climate challenges, and creating authentic, memorable travel experiences that benefit both visitors and local communities.Book Now! There is space still available to join us at the Ontario Tourism Summit.Forward Motion thanks its partners for their support of this show:Ontario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Siegwart is joined by Indigenous tourism leaders Kevin Eshkawkogan (Indigenous Tourism Ontario), Henry Tso (Indigenous Tourism British Columbia), and Robert Bernard (Nova Scotia Indigenous Enterprise Network) to discuss the transformative impact of Indigenous tourism in Canada.Kevin, Henry and Robert share their personal journeys into the industry and reflect on how Indigenous tourism fosters reconciliation, cultural revitalization, and local prosperity. The conversation highlights the importance of authenticity, community-driven approaches, and the need for collaboration across regions. The episode also introduces the Indigenous Coalition of Tourism Champions, a new initiative aimed at uniting provincial organizations to amplify Indigenous voices and support grassroots development. Listeners gain insight into innovative programs, such as cultural authenticity designations and frontline training, and receive recommendations for unique Indigenous tourism experiences from coast to coast. The episode emphasizes the value of storytelling, partnership, and building a more inclusive and meaningful tourism landscape in Canada.Forward Motion thanks its partners for their support of this show:Destination OntarioOntario Travel & Tourism MonthlySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lisa McLean, Country Manager of Le Boat Canada, talks to Andrew Siegwart about the company’s rapid growth and the increasing popularity of boat-based vacations in Ontario. Lisa shares her career journey in tourism and explains how Le Boat offers a unique, accessible luxury experience on Ontario’s historic waterways, including the Rideau Canal and Trent-Severn Waterway. She highlights shifting travel trends, with more travelers seeking DIY itineraries and authentic local experiences. Lisa discusses Le Boat’s appeal to multi-generational families, corporate groups, and international tourists, emphasizing the ease of use—no boating license required—and the strong support from local communities. Andrew and Lisa cover Le Boat’s economic impact on small towns, partnerships with local businesses, and the importance of digital marketing and influencer engagement. Lisa also shares hidden gems along the waterways and encourages Ontarians to explore their own backyard, underscoring the collaborative spirit driving Ontario’s tourism industry forward.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We spotlight the vital role heritage preservation plays in Ontario’s tourism and community development landscape. Joined by leading experts from the Architectural Conservancy of Ontario (ACO), we explore how protecting our historic buildings goes far beyond aesthetics — it’s about identity, sustainability, and economic opportunity.From the environmental benefits of adaptive reuse to the untapped potential of heritage tourism, this discussion reveals how keeping, fixing, and reusing heritage structures can support thriving, resilient communities.Key Takeaways:Sustainability: Renovating historic buildings significantly reduces emissions and construction waste.Economic Growth: Heritage tourism offers strong ROI and revitalizes local economies.Community Connection: Preserved spaces deepen our cultural roots and social cohesion.Challenges Ahead: Restrictive demolition bylaws and insufficient municipal support remain barriers.What’s Needed: Increased funding, policy reform, and a broader understanding of heritage value — beyond architecture to social and economic context.Today's Guests:Dr. Lynne D. DiStefanoCo-founder of the Architectural Conservation Programmes at The University of Hong Kong. Former professor at Western University (Ontario) and Chief Curator of Museum London.Catherine Nasmith, CAHPHeritage consultant and urbanist with offices in Toronto and Muskoka. Catherine has been a leader in heritage planning, research, and advocacy across Canada.🔗 Canadian Association of Heritage Professionals (CAHP)Kae ElgieFormer Chair of the Architectural Conservancy of Ontario (ACO), Kae is an advocate for education, conservation, and community engagement in heritage spaces.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Di Donato, President and CEO of Liberty Entertainment Group, joins Andrew Siegwart to reflect on his journey in the hospitality world. From earning Canada's very first Michelin star to putting Toronto on the global culinary map, Nick shares what it takes to stay at the top in an ever-changing industry. He opens up about the challenges of rising costs—especially with increased minimum wage—and how innovation is helping him adapt. We dive into his ambitious new project at the newly opened 55,000-seat Rogers Stadium in Downsview, where modular kitchens and a team of 1,500 locals will bring food service to the next level. Plus, Nick gives us a sneak peek at his plans for the historic Prince Estate in Prince Edward County—and how he hopes to help transform the area into a premier tourism destination.Forward Motion thanks its partners for their support of this show: Destination Ontario Ontario Travel & Tourism Monthly See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.