M. Shannon Hernandez - Founded in FoCo Podcast

M. Shannon Hernandez - Founded in FoCo Podcast

From Founded in FoCo Podcast by Founded in FoCo Podcast

February 26, 2025 · 20 min · Season 8 · Episode 9

About this episode

Shannon Hernandez discusses how joyful and ethical marketing can transform businesses through authentic storytelling and permission-based marketing.

If your marketing feels like a grind, you’re doing it wrong. In this episode of the Founded in FoCo podcast, Shannon Hernandez shares how joyful, ethical marketing can transform your business. Shannon, founder of Joyful Business Revolution, breaks down why permission-based marketing and authentic storytelling are the keys to real connections—and real results. She’ll show you how to align your marketing with your values and ditch tactics that feel forced. If you’re a freelancer or business owner looking for a better way to engage your audience, this episode is for you. The Founded in FoCo Podcast is hosted by Nick Armstrong, Lead Organizer of Founded in FoCo and Geek-in-Chief of WTF Marketing (⁠⁠⁠⁠⁠https://wtfmarketing.com⁠⁠⁠⁠⁠). Hear more great interviews with founders in and around Fort Collins at: ⁠⁠⁠⁠⁠https://foundedinfoco.com⁠

People in this episode

Host: Nick Armstrong

Guest: M. Shannon Hernandez

Topics covered

  • marketing
  • business
  • storytelling
  • freelancing

Keywords

  • joyful marketing
  • ethical marketing
  • business transformation
  • audience engagement

Mentioned in this episode

Products: Joyful Business Revolution

Books & works: Founded in FoCo

Places: Fort Collins

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