Founder Freedom

Sue explores procrastination and self-sabotage, sharing personal experiences and insights, and looking at the impact of self-criticism on self-esteem and how it can lead to procrastination. Sue reflects on moments of self-doubt and the struggle to put oneself out there, highlighting the importance of overcoming negative self-talk. The episode also touches on the significance of building high self-esteem by acknowledging strengths and embracing flaws. KEY TAKEAWAYS Procrastination may be a form of self-sabotage stemming from low self-esteem and self-criticism. Combat self-doubt by identifying and addressing negative thoughts that hinder progress. Mobilise yourself into action, even when you don't feel like it, to create the life you desire. Journal about your strengths, skills, and unique qualities to boost self-esteem and confidence. Treat yourself with the same kindness and encouragement you would offer to a loved one facing self-doubt. BEST MOMENTS "There has been a lot of self-criticism and self-loathing going on in my head over the last probably two months now." "I've been procrastinating because I've taken a knock thinking I have no self-belief, I have no self-worth, you can't do this." "I had a really big, like high self-esteem day of, I can do hard things." "That person is not taking your dream away you're not going to self-sabotage anymore you are overcoming procrastination and you're showing up anyway." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue explores the concept of hyperfocus and its importance in boosting productivity and achieving goals. She shares seven key steps to help listeners get into a hyperfocused state, emphasising the need for an optimal environment free of distractions, and discusses the significance of gathering all necessary tools, setting the mood, turning off distractions, deciding on a timeframe, setting alarms, taking breaks, and ensuring intentionality in the hyperfocused work. KEY TAKEAWAYS Regardless of having ADHD or not, anyone can achieve a hyperfocus state with the right environment and mindset. Turn off all distractions such as phones, smartwatches, and desktop notifications to maintain focus on the task at hand. Gather all necessary tools and equipment beforehand to avoid interruptions and maintain focus during the activity. Decide on a specific timeframe for hyperfocus sessions and stick to it consistently to build a productive habit. After a hyperfocus session, take a break before repeating the process to maintain productivity and avoid burnout. BEST MOMENTS "Hyper-focus is where you are all consumed, mind, body, and soul in the activity that you're doing." "Anyone can get into a hyperfocus state on command, provided they have an optimal environment." "That is the end of your focus. That is the end of you focusing on one thing because you're just constantly interrupted by noise and people vying for your attention." "Hyper-focus is you producing something, you producing content, you producing something towards your goal, you working on whatever your program is." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue looks into the topic of self-esteem and confidence, exploring the concept of high self-esteem that is resilient and secure. Drawing from personal experiences and research in psychology, she discusses the importance of loving oneself, flaws and all, to achieve a bulletproof level of self-esteem. KEY TAKEAWAYS Self-esteem is not just high or low; it exists on a scale, and it can be fragile even for those who consider themselves confident. Fragile high self-esteem can easily be shaken by criticism, judgment, or competition, leading to feelings of insecurity and low self-worth. To achieve secure high self-esteem, one must learn to love themselves, flaws and all, and practice self-compassion. Accepting and embracing both strengths and weaknesses is crucial for developing secure high self-esteem. Building resilience through self-love and self-compassion allows individuals to navigate criticism and challenges without compromising their self-worth. BEST MOMENTS "I consider myself to be pretty confident. I don't understand why when I went to this networking event, I felt really anxious about it and uncomfortable introducing myself." "We've got to learn to love ourselves for who we are but also to learn to love ourselves and be compassionate towards the things that are not good about us." "It's really helped me to think about my kids and how their self-esteem is developing and how I need to nurture them loving all parts of them even the bad parts." "I hope that you're really thinking about your good parts and bad parts right now because there really are truly no bad parts." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

For this Monday Mindset show, Sue delves into the topic of perfectionism and its impact on personal growth and achievement. Drawing from personal experiences and observations with her children, she discusses the detrimental effects of striving for perfection and the importance of embracing a growth mindset. KEY TAKEAWAYS Struggling with perfectionism can hinder progress and prevent ideas from being brought to fruition. Perfectionism often stems from societal expectations and upbringing, particularly for women who are taught to be "good girls" and not make mistakes. Perfectionism is a zero-sum game, where individuals believe they must be either perfect or a failure, leading to self-criticism and comparison with others. Embracing a growth mindset involves recognising progress on a scale rather than viewing achievements as all or nothing. Celebrating small improvements and growth each day is essential in overcoming perfectionism and fostering a positive mindset. BEST MOMENTS "Perfectionism is one of the key things holding you back." "That comparison game, is it ever serving you?" "Your perfectionism is somewhere on that scale." "It's an endless possibility of what you are capable of." "When you show up and do something at a level two, and then the day after you show up and do something at level six, that's to be celebrated." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

This time, Sue focusses on the importance of making implicit expectations explicit in order to achieve success and fulfilment. Drawing from insights gained from leadership development coaches and the Tim Ferriss show, Sue emphasises the need for clear communication in all aspects of life, whether it be in business, relationships, or personal goals. By highlighting the pitfalls of assuming others can read our minds, Sue encourages you to take proactive steps in articulating your desires and intentions. KEY TAKEAWAYS Focus on making the implicit explicit in communication to ensure clarity and understanding. Clearly communicate expectations with clients, team members, and others to avoid misunderstandings. Externalise messages through posts, emails, or reels to convey what you do and what you want. Take action to clarify roles, next steps, and goals to achieve desired outcomes. Making the implicit explicit can lead to business success, career advancement, and personal fulfillment. BEST MOMENTS "Their expectations are different, they don't get it. Because, wait for it... we need to make the implicit explicit." "You've got to get to know somebody really personally to know what their belief system is that's affecting their judgment on it." "If you need to send an email to somebody that clarifies step-by-step their role, then do it." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue shares a personal experience of a canceled podcast interview and how she turned it into a positive learning opportunity. Despite facing obstacles and feeling out of control, Sue discusses the importance of asking three key questions: what good can come of this, how can I turn this around, and what next? By reflecting on these questions, Sue emphasises the power of taking control and moving forward, even in challenging situations. KEY TAKEAWAYS The importance of not giving up when faced with setbacks, such as a canceled interview or low turnout for a webinar, is highlighted through examples like Joe Wicks continuing his boot camps despite no attendees for weeks. Encouragement to reflect on experiences and ask what can be learned from them, such as realising when a commitment may not align with your goals or target audience. Instead of viewing obstacles as signs to quit, the focus is on using them as opportunities for growth and improvement, such as refining skills, practicing, or reevaluating strategies. Sue advocates for continuous self-improvement and proactive steps to enhance skills, refine strategies, and maintain a positive mindset in the face of adversity. BEST MOMENTS "If we took every single one of these obstacles as a reason to quit, then nobody would ever do anything." "Joe Wicks ran boot camps. He would hand out flyers at the station. Nobody showed up. Nobody showed up for weeks and he still showed up." "What good can I make of this? And how can I turn this around?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue talks to Pamela Wagner, an accomplished entrepreneur and award-winning individual who features on the Forbes Under 30 List, and who shares her journey and insights on reducing stress levels and living a calmer life. Pamela discusses her personal experiences, including overcoming allergies through alternative therapies like biomagnetism and ayahuasca. She emphasises the importance of managing stress, understanding emotions, and finding blessings in challenging situations. Pamela's message of self-acceptance and empowerment resonates and encourages us all to embrace our uniqueness and strive for success on our own terms. KEY TAKEAWAYS Allow yourself to feel and process your emotions, whether they are negative or positive. Acknowledge them and give yourself time to experience them fully. Cultivate a sense of gratitude in your life, even during challenging times. Look for the blessings and opportunities in difficult situations. Remember that you are enough just as you are. Embrace your uniqueness and individuality, and recognise that you have everything you need to succeed. Utilise techniques like screaming into a pillow, dancing, and reducing sugar intake to manage stress and maintain a healthy balance in your life. While it's inspiring to learn from others, remember that you are on your unique journey. Focus on being true to yourself and living life on your own terms. BEST MOMENTS "I think what I've realised over the past years is that my productivity peaks when I have about five to six hours of focused work time." "So if you run a business, it's a business. It's not a charity." "Your muscles only grow when you give them a break, right? You also shouldn't work out every day." "You're enough as you are, so you already have everything that you need." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net Hustle Less Live More - https://hustlelesslivemore.com/ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

Sue meets Emma Sansom from Flamingo Marketing Strategies, and discusses how to build a killer personal brand. Emma shares her journey of starting Flamingo Marketing and the challenges she faced during the pandemic, highlighting the importance of following up and staying grounded. She provides valuable insights on marketing strategies, emphasising the significance of database management, engaging content, and utilising social media effectively. Emma also delves into the importance of personal branding, encouraging listeners to showcase their authenticity and connect with their audience. KEY TAKEAWAYS Building a personal brand involves being associated with your business, even if your name is not in the brand. Don't be afraid to put yourself out there on social media, as people are more interested in seeing faces and culture. Follow-up is crucial in marketing, and adding value in your interactions is key to standing out. Confidence in sharing your story and seeking feedback from friends and family can help boost your self-assurance. Focus on input and the value you provide rather than getting caught up in likes and metrics on social media. BEST MOMENTS "Instead of focusing on the likes, the numbers, the counts, because we do focus on analytics, I focus on input." "I think don't be afraid, just know your platforms, just treat LinkedIn with a bit more respect and, you know, especially with the CEOs, MDs, the bigger companies that you're trying to get into, be a bit more strategic." "It's about the time that you put into it as well, like you can spend hours coming up with the perfect post, crafting it, getting the perfect image and nothing really happens." "Entertainment always, always trumps everything, doesn't it?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.