How Hayley Bendzik Built a Flexible Marketing Collective That Actually Works

About this episode

Hayley Bendzik discusses her journey of transforming her freelance venture into a successful digital marketing collective.

In this episode of Founders Future, with host Olivia Sammons, Hayley Bendzik shares how she built YYC3 from a solo freelance venture into a thriving digital marketing collective. Starting her career in traditional marketing, Hayley recognized early the shift toward digital and carved her own path by blending strategy, storytelling, and systems. She discusses how evolving her business model—from hiring employees to building a flexible network of specialists—allowed her to scale sustainably whi...

People in this episode

Host: Olivia Sammons

Guest: Hayley Bendzik

Topics covered

• digital marketing
• business model
• freelancing
• storytelling
• sustainability

Keywords

• marketing collective
• digital marketing
• business growth
• freelance
• strategy

Mentioned in this episode

Organizations: YYC3, Closers.io

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