Insights from recent episode analysis
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Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 2 chart positions in 2 markets.
By chart position
- 🇭🇰HK · Entrepreneurship#4110K to 30K
- 🇳🇿NZ · Entrepreneurship#190500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
7.3K to 23K🎙 Weekly cadence·637 episodes·Last published 11mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
11K to 33K🇭🇰91%🇳🇿9% - Active Followers
Loyal subscribers who consistently listen
3.1K to 9.9K
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
The secret business weapon
Jun 30, 2025
27m 53s
How to Find Your Zone of Genius
Jun 25, 2025
13m 06s
How to Get Your First 1,000 Users
Jun 23, 2025
35m 06s
13 Dangerous Psychological Biases
Jun 18, 2025
25m 28s
How to Crush a Quarterly Offsite
Jun 16, 2025
15m 29s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/30/25 | The secret business weapon | Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies. By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply. Links: Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 EOS Tools: https://www.eosworldwide.com/eos-tools — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 27m 53s | ||||||
| 6/25/25 | How to Find Your Zone of Genius | Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 13m 06s | ||||||
| 6/23/25 | How to Get Your First 1,000 Users | Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth. Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 35m 06s | ||||||
| 6/18/25 | 13 Dangerous Psychological Biases | In 1995, Charlie Munger gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur. Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/ Link to Poor Charlie’s Almanack: https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018 — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 25m 28s | ||||||
| 6/16/25 | How to Crush a Quarterly Offsite | On this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 15m 29s | ||||||
| 6/11/25 | How to deal with imposter syndrome | Today I share my experiences with imposter syndrome and some techniques I use to cope with it. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 24m 52s | ||||||
| 6/9/25 | How to Not F*ck Up Your Meetings | Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not). — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 16m 51s | ||||||
| 6/4/25 | Early days building a decacorn | Alex hands the mic to Josh Reeves, co-founder & CEO of Gusto. Josh walks us through major milestones in the first 12 months of building a multibillion dollar people platform. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 25m 46s | ||||||
| 6/2/25 | Focus, fresh eyes, and pet psychics | Alex does a Founder's Journal variety show, covering some of his favorite topics from the week: - Building one company vs. many - The power of channel partnerships - Pet psychics exist? - AI audio business idea - Great product thinking — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 23m 26s | ||||||
| 5/28/25 | I'm raising money | Alex talks about raising a preseed round for Distro & some takeaways from the process thus far. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 17m 41s | ||||||
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| 5/27/25 | Founder Mt. Rushmore | Alex talks about his startup heroes and why they've changed over time. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 14m 30s | ||||||
| 5/21/25 | Hire wrecking balls | Alex tells the story of a wrecking ball he recently hired. What a wrecking ball is, why they're so valuable, and what it looks like in practice. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 12m 24s | ||||||
| 5/19/25 | Should I quit? | Alex shares his thoughts on quitting your business & how he thought about it while building Morning Brew. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 19m 33s | ||||||
| 5/14/25 | Pitching preseed investors | Alex takes you through his 7 tips for pitching early stage investors on a preseed round. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 24m 19s | ||||||
| 5/12/25 | Agencies are wildly underrated | Alex talks about why agencies are underrated especially in the age of AI. He shares why agencies are considered unsexy (relative to software businesses) & why that's about to change. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 21m 16s | ||||||
| 5/7/25 | A better way to interview | Alex walks you through his new, 5-step process for interviewing potential employees & how he's using AI to improve his approach. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 13m 35s | ||||||
| 5/5/25 | What motivates entrepreneurs | Alex breaks down the different levels of motivation for entrepreneurs. He shares what motivated him early in his journey (while building Morning Brew) and what motivates him today. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 23m 04s | ||||||
| 4/30/25 | Own the internet | Alex walks you through his process for building an employee influencer program. — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 20m 00s | ||||||
| 4/28/25 | A primer on seedstrapping | Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business. — Show Notes: (0:00) A note from our sponsor (4:26) Intro to seedstrapping (6:20) Why seedstrapping is in vogue (9:15) Founder take on seedstrapping (12:40) VCs views on seedstrapping (14:00) My take on seedstrapping — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Show links: • HackerNews on seedstrapping: https://news.ycombinator.com/item?id=36508471 • VC on seedstrapping: https://x.com/nikunj/status/1908155930690359437 • Josh Payne Linkedin post: https://www.linkedin.com/posts/jnpayne_when-i-started-my-first-company-in-2011-activity-7292920969323503617-JJKk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuMh6ABe5yrIF2I6gDHnZ3Fpixhetg9Rfg • Zapier CEO interview: https://www.youtube.com/watch?v=CZ36aQDjcC4&t=906s&pp=ygUSd2FkZSBmb3N0ZXIgemFwaWVy0gcJCYQJAYcqIYzv Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 19m 31s | ||||||
| 4/23/25 | Steal my Idea: Stack Overflow for AI Prompts | Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:00) What is Codex? (4:20) Two truths in prompting (6:05) Elevator pitch (8:50) Biggest investor questions (13:05) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 13m 46s | ||||||
| 4/21/25 | Crush your procrastination | Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (3:33) Why we procrastinate (5:23) Cognitive biases (6:28) Hyperbolic discounting (7:21) Temptation bundling (8:40) Social commitments (10:00) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/ • Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/ Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 10m 52s | ||||||
| 4/16/25 | Facing your limiting beliefs | Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (2:57) Exploring Limiting Beliefs (3:48) High School Limiting Beliefs (5:01) Morning Brew Limiting Beliefs (8:07) Post-Exit Limiting Beliefs (9:13) Understanding and Addressing Limiting Beliefs (16:14) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 16m 49s | ||||||
| 4/14/25 | How to run a quarterly offsite | Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time. — Show Notes: (0:00) A note from our sponsor (2:28) Welcome back to Founder’s Journal (4:09) General thoughts on offsites (4:48) Well run vs. unproductive offsite (5:29) Key leadership roles (7:25) Sticking to the program (8:50) Item 1: Check-in (9:30) Item 2: Previous quarter review (10:35) Item 3: Review V/TO (12:01) Item 4: Go through EOS tools (12:28) EOS Tool 1: Organizational check-up (13:16) EOS Tool 2: Accountability chart (13:55) EOS Tool 3: People analyzer (16:10): Item 5: Setting next quarter rocks (16:50): Item 6: Identify, discuss, solve (18:58): Item 7: Next steps (19:18): Item 8: Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Visionary vs integrator: https://www.eosworldwide.com/blog/95591-traction-thoughts-integrators-visionaries • Rocks: https://www.eosworldwide.com/blog/managing-quarterly-rocks • Scorecard: https://www.eosworldwide.com/blog/measured-managed#:~:text=The%20Scorecard%20provides%205%E2%80%9315,track%20to%20hit%20its%20goals. • V/TO: hhttps://www.eosworldwide.com/vto-ty • Organizational Check-up: https://organizationalcheckup.com/oc/quiz.php?ucode=anonymous • Accountability chart: https://www.eosworldwide.com/blog/accountability-chart-or-organizational-chart • People Analyzer: https://www.youtube.com/watch?v=1MSVMM6bwCw • GWC: https://www.eosworldwide.com/blog/difference-between-capacity-and-get-it • Making rocks SMART: https://www.eosworldwide.com/blog/tips-writing-smart-rocks • IDS: https://www.eosworldwide.com/implementer-posts/an-eos-implementers-guide-on-how-to-ids-identify-discuss-and-solve Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 21m 06s | ||||||
| 4/9/25 | LEAKED MEMO from Shopify CEO | Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:32) Shopify CEO AI interest (4:48) Leaked AI Memo (6:03) AI step function change (8:18) What is reflexive AI? (9:45) Point 1: AI is an expectation (9:05) Point 2: Prototyping requires AI (11:03) Point 3: AI performance reviews (11:40) Point 4: Share AI learnings (12:29) Point 5: AI before human (13:52) Point 6: AI adoption is required to-down (14:08): Use this memo as an instruction manual — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Link: • Shopify CEO memo: https://x.com/tobi/status/1909251946235437514 Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 16m 18s | ||||||
| 4/7/25 | How I find business ideas | Alex shares his 6 strategies for identifying business ideas. — Show Notes: (0:00) A note from our sponsor (2:26) Welcome back to Founder’s Journal (3:34) Business ideas are everything (5:21) How I find business ideas (6:25) Turning brain off autopilot (7:43) Friction finder (8:10) The why ladder (9:05) Game of ‘what if’ (9:50) Scan for repetition (10:36) Content-based ideas (11:40) Conversation-based ideas (13:32) Conclusion — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Episode Links: • Marc Andreessen essay: https://pmarchive.com/guide_to_startups_part4.html Check Out Alex’s Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • CTA - https://www.creatortalentagency.co/ • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices | 15m 23s | ||||||
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Chart Positions
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Chart Positions
2 placements across 2 markets.