Wellness Franchise Boom: Here's Why Pause Studio Stands Out

About this episode

This episode explores the booming wellness franchise market and how Pause Studio is uniquely positioned within it.

The wellness industry isn’t just growing—it’s exploding into a trillion-dollar global market. In this episode of Franchise Unfiltered, Wes sits down with Jeff Ono (Co-Founder & President of Pause Studio) and Lisa Tengbom (Strategic Specialist) to break down what’s driving this surge—and how Pause Studio is positioning itself within it. They unpack how modern lifestyles, increased stress, and a shift toward proactive health are fueling demand for recovery and wellness services. From cold plunges and IV therapy to flotation and contrast therapy, Pause Studio brings multiple science-backed modalities under one roof—making high-end wellness more accessible. But what really sets them apart? A new credit-based membership model designed to increase flexibility, usage, and long-term engagement A focus on repeat clients over vanity metrics A premium, high-touch experience that prioritizes how customers feel the moment they walk in A disciplined expansion strategy—growing intentionally, not everywhere They also share what they’ve learned scaling the brand: Why leadership style is the biggest differentiator among top franchisees The key KPIs that actually matter (and what to ignore) Why…

People in this episode

Host: Wes

Guests: Jeff Ono, Lisa Tengbom

Topics covered

• wellness
• franchising
• health
• business growth

Keywords

• credit-based membership
• recovery services
• wellness lifestyle
• franchise growth

Mentioned in this episode

Products: Pause Studio

Books & works: Franchise Unfiltered

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