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- 🇳🇿NZ · Self-Improvement#863K to 10K
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Est. listeners per new episode within ~30 days
1.5K to 5K🎙 ~2x weekly·7 episodes·Last published 4d ago - Monthly Reach
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3K to 10K🇳🇿100% - Active Followers
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1.2K to 4K
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On the show
Recent episodes
The 10-Minute Habit That Builds Unbreakable Discipline
Jun 8, 2026
Unknown duration
Jump Off the Cliff and Learn How to Fly — with Crockett Crothers, The Wealthy Cowboy
May 25, 2026
Unknown duration
Pulling Back the Curtain on Kaizen Solutions: How to Unlock Yourself to Unlock Your Business
May 11, 2026
Unknown duration
The 10th Rep: Why Failure Is the Only Thing That Builds You
Apr 27, 2026
Unknown duration
Stop Apologizing for the Life You Want - How to Silence the Guilt and Start Living on Your Own Terms
Apr 13, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/8/26 | The 10-Minute Habit That Builds Unbreakable Discipline | Most people think they're failing because they're weak. They're not. They just don't understand how willpower actually works.In this episode of Freedom by Design, Josh and Paula break down willpower as a mental muscle — one that's exhausted in the short term but built stronger over time. They unpack why "starting Monday" sets you up to fail, why one slip-up doesn't have to blow your whole week, and why the real enemy of taking action isn't willpower at all — it's fear.You'll learn why your mornings hold your best decision-making fuel, how controlling your environment beats relying on discipline, and why most of us reward ourselves with the very things that hold us back. From the candle-staring exercise that builds focus to the truth about making your bed, this conversation reframes how you think about discipline, habits, and the small daily wins that compound into a life by design.If you've ever felt like you "just don't have enough willpower," this one will change how you see the whole game.Key Takeaways1. Willpower is a muscle — exhausted daily, strengthened over time.You get one tank per day. Sleep refills it. That's why your morning, when reserves are full, is your best shot at doing what you said you'd do. Leave a new habit until after supper and you'll fail.2. Don't direct willpower at the result — leverage it.You can force yourself to do almost anything once or twice, then it's gone. The skill is using willpower to control your thoughts and your environment, not to muscle through the same decision over and over.3. "Starting Monday" comes from a broken view of time.There's only one moment. You don't get a fresh week or a fresh year — you get the next decision. Slip up on the milkshake? The day isn't blown. Just make the next choice the best one you can.4. If you want to quit — quit tomorrow.Don't take quitting off the table. Just keep putting it off one more day. Same goal, completely different mental frame.5. Taking the first step isn't a willpower problem — it's fear.Targeting willpower when you're afraid to start is aiming at the wrong thing. Fear is doubt that it'll go wrong. The fix: use willpower to focus on what could go right. Faith over fear.6. Build the muscle with something almost stupidly small.Stare at a candle (or a dot on the wall) for 10 minutes a day. It won't feel like work, and that's the point. Willpower is just your ability to focus your attention — meditation trains exactly that.7. Control your environment so you don't have to spend willpower at all.Getting sugar out of the house cut intake ~97% with zero willpower used. Same with a minimal wardrobe and planning tomorrow the night before — every decision you remove leaves more fuel for the ones that matter.8. Stop rewarding yourself with things that hurt you.We celebrate with sugar and booze and "punish" with vegetables and chores. That wiring is backwards. Reward yourself with what's actually good for you.9. Make your bed — but know why.It's not about a crisp bed. It's about banking an early win and keeping your word to yourself. No bed to make? Do 100 jumping jacks. Find the win somewhere.10. Don't load 400 pounds on day one.Most people try to "go big" on willpower and get crushed. Start small. Commit to one thing you know you can do every day, and let it compound. | — | ||||||
| 5/25/26 | Jump Off the Cliff and Learn How to Fly — with Crockett Crothers, The Wealthy Cowboy | Crockett Crothers, host of The Wealthy Cowboy, joins Josh for the very first guest episode of Freedom by Design. From day-working cowboy to building one of the most recognizable brands in Western entrepreneurship, Crockett pulls back the curtain on how it actually happened — the mindset shifts, the rejection, the rewiring of his beliefs around money, and the moment the pain of staying the same became greater than the fear of the unknown.This is a grounded, no-fluff conversation about wealth, faith, family, freedom, and what it really takes to step out of your comfort zone and build a life on your own terms.Key Takeaways1. Commit to the date, then figure it out.Crockett didn't wait for the logo, the studio, or the perfect setup. He picked a launch date, jumped off the cliff, and grew wings on the way down. Most people stay stuck because they keep climbing back down the cliff instead of jumping.2. Information is cheap — execution and accountability are the bottleneck.You're not stuck because you don't know enough. You're stuck because no one is holding you accountable to take the next step. Coaching isn't about new information; it's about pressure, structure, and forward motion.3. Wealth ≠ a dollar amount. It's an abundance of assets.Faith, family, freedom, time, relationships, health, and money — all of it. You don't have to sacrifice one to build the other. You can have both.4. Your beliefs about money will either attract it or repel it.If somewhere deep down you believe money is bad or that wealthy people are bad, no amount of hustle will fix it. The paradigm has to shift before the bank account does.5. The fastest way to make more money is to solve bigger problems for more people.Stop chasing the money. Chase the value. The money is the byproduct.6. Rock bottom isn't required, but pain is.You won't move until the pain of staying the same is greater than the pain of the unknown. The sooner you create that pressure on yourself, the sooner you move.7. There's almost no real risk in betting on yourself.If you try and it doesn't work, you're back where you started. If it works, it changes your life. That's not risk — that's asymmetric upside.8. Successful people aren't that special. They just stayed hooked longer.The biggest mindset unlock from being around high performers is realizing they're regular people who didn't quit. That's it. That's the difference.9. It sucks for everybody.There is no shortcut around the sucky period. Broke, scared, doubting, wanting to quit — that's the price of admission. Different flavor for everyone, but no one skips it.10. Get rewarded for discomfort once, and you start chasing it.Comfort zones aren't broken — they're expanded. Each rep makes the next leap easier, until you're actively looking for the next uncomfortable thing because you know that's where the growth lives.11. Regret lives in what you didn't do.Almost no one looks back and regrets the chances they took. They regret the conversations, investments, and leaps they avoided. Live in a way that makes for a good story.12. Freedom is the prize.Not money. Not status. Freedom to choose your day, your people, your purpose. Build the business and the life that protects that — don't sacrifice it in the chase. | — | ||||||
| 5/11/26 | Pulling Back the Curtain on Kaizen Solutions: How to Unlock Yourself to Unlock Your Business | A lot of people in our world have told us they love what we're doing — they just don't really know what it is. Fair enough. So in this episode, Paula and I pull back the curtain on Kaizen Solutions, the 100X Breakthrough program, and EmpowerHer.This isn't a sales pitch. It's a clarity episode.We get into how all of this was born out of the farm, what the "entrepreneurial trap" actually is, and why I originally thought I could package up our business systems like a pill people could just swallow — and why that doesn't work. The real unlock isn't strategy. It's mindset. It's identity. It's understanding how you actually work so you can stop fighting yourself and start producing the results you want.We talk about what an "unconscious competent" is, why your outside world is just a mirror of your inside world, why information alone never changes anyone's life, and how the 100X Breakthrough program is built to actually move people — not just inspire them for a weekend.You'll also hear about Paula's EmpowerHer community for women and mothers, how the mastermind side works, why we run it virtually (for now), and who this is — and isn't — the right fit for.If you've been doing all the right things and still feel stuck, this one is for you.Key TakeawaysThe entrepreneurial trap is real. You build something great, it grows past your capacity, you're suddenly running a team you weren't trained to lead, and people depend on you — so you can't step out. The way out isn't more grinding. It's becoming the kind of operator your business can run without.Strategy alone is a d You can hand someone every system, SOP, and framework in the world. If their thinking doesn't change, the results won't either. Mindset is the foundation underneath every system.Most high performers are "unconscious competents." They get results without knowing how. That works — until it doesn't. Once you understand how your mind actually works, you stop being controlled by it and start using it on purpose.Your outside world reflects your inside world. The state of your business, your team, your relationships, even your truck — they all mirror what's happening inside you. Want to unlock the business? Unlock yourself.Knowledge without internal change produces nothing. You can listen to every podcast, read every book, attend every seminar — and stay exactly where you are if your self-image doesn't shift.You don't need a new you. You need version 1.1. The work isn't about becoming someone else. It's about becoming the next version of who you already are — the one capable of the next level of life and business.Real change runs about 66 days deep. The 100X Breakthrough is built around installing new thinking through consistent, structured work — not motivation that fades by Wednesday.The breakthrough is usually outside your industry. If a cow-calf producer only consults other cow-calf producers, they'll keep recycling the same answers. The real solution often comes from someone outside your paradigm, asking why you do what you do.Consistency beats intensity. An 80% effort done weekly beats 105% three times a year. That's why we run this virtually — EmpowerHer fills a real gap. Paula built it for women and mothers who are trying to reclaim identity, ambition, and a worthy ideal of their own — without guilt, and without losing themselves in the process.The work is yours. The path is ours. Our commitment is to get you the results you want. Doing the work is on you. That's the deal — and it's why it works. | — | ||||||
| 4/27/26 | The 10th Rep: Why Failure Is the Only Thing That Builds You | Perfectionism is keeping you stuck. Most people quit at rep 9 and call it a workout — but it's the 10th rep, the one you can't finish, that actually builds the muscle. In this episode, Josh and Paula break down why high achievers, type-A operators, and growth-minded business owners get paralyzed waiting for "perfect" — and the mindset shift that gets you moving again. We talk about the Gap and the Gain, why failure is feedback, what baseball teaches us about resilience, and the truth most people miss: you are already undefeated.If you've ever held back on a goal, an offer, a podcast, a launch, or a hard conversation because it "wasn't ready yet" — this one's for you.Key TakeawaysPerfect doesn't exist where you live. It's a moving horizon. The closer you get, the further it moves. Stop pretending it's a finish line.Perfectionism is a stall tactic in disguise. It looks like high standards. It's often fear wearing a nice outfit.Failure is feedback — not identity. It tells you what you don't know yet, not who you are.The 10th Rep Principle: Reps 1–9 maintain. Rep 10 — the one that breaks form, the one that fails — is the one that builds you. Seek that rep in business, in fitness, in conversations, in offers.Look at the Gain, not just the Gap. Always measuring forward = burnout and discouragement. Measuring backward from where you started = fuel.Hall of Famers fail 70% of the time. If your personal standard is 100%, you're not chasing greatness — you're avoiding the game.MVP beats perfect. Get it out. Get feedback. Iterate. The market teaches you faster than your own head ever will.Reframe the moment: "That's good." Or at minimum, "That's interesting." Your interpretation of the event determines whether it builds you or buries you.You're undefeated. Every setback you've survived is data — not damage. You've won every battle that's tried to take you out so far. Act like it.Your kids won't do what you say. They'll do what you do. Modeling imperfect action is one of the most powerful gifts you can give your family. | — | ||||||
| 4/13/26 | Stop Apologizing for the Life You Want - How to Silence the Guilt and Start Living on Your Own Terms | The guilt you carry isn't even yours — it comes from expectations you never set. In this episode, we break down why guilt is really just a gap between your performance and someone else's standards, how tying your identity to one role keeps you stuck, and why comparison only makes it worse. The fix is simpler than you think: get clear on what you want, take one step toward it every day, and stop measuring yourself against everyone else's highlight reel.Key Takeaways:Guilt comes from not meeting expectations you didn't set — most of it isn't even yoursWithout a clear goal, everything pulls at you, and guilt fills the gapWhen your identity is tied to one role, you lose yourself — and set your kids up to carry your baggageLife moves in acts — at some point, you have to consciously choose what's next instead of gripping tighterLack of focus is the real problem — scattered effort leads to scattered guiltComparison to someone's highlight reel only makes it worseGratitude is the reset, but you have to feel it, not just list itThe fix: pick a goal, take one step daily, measure against where you started, repeatStop worrying about everyone else — you can't control themIt's super simple. People just overcomplicate it. | — | ||||||
| 3/30/26 | Most Couples Are Roommates. Here's How to Be Partners. | In this episode, we dive into what it truly means to grow together in a marriage. We explore how couples can evolve from simply being partners to becoming true powerhouses—aligned in their goals, resilient through challenges, and intentional about building a thriving future together. Whether you're just starting out or looking to deepen your connection, this episode offers insights to help you grow as a couple and create a marriage that truly thrives.Key TakeawaysSelf-awareness is the bedrock of any strong partnership—know yourself first to build authentically.Personal growth fuels collective success—focus on improving yourself to strengthen the whole.Relationships thrive on regular, intentional “deposits”—small, consistent actions keep trust and connection strong.Success is ongoing—regularly realign on goals and identity to grow together.Plan from the end—clarity about your desired outcome shapes purposeful action today. | — | ||||||
| 3/16/26 | How To Unlock Your Potential by Changing Your Beliefs | This episode explores the concept of paradigms, how they influence our subconscious beliefs, and practical strategies to change limiting ideas for personal growth. Learn how to identify, challenge, and reprogram your mental patterns to unlock greater potential.What is a paradigm and how does it influence behaviorThe origin of subconscious beliefs and their impactThe importance of responsibility in changeThe process of changing paradigms through neuroplasticityPractical steps for replacing old ideas with empowering ones | — | ||||||
| 3/2/26 | The Core Four Ideas of a Life-Changing Mindset | This episode explores the four core principles for living a better life: worthiness, identity, attitude, and action. The hosts discuss how understanding and applying these ideas can lead to personal growth and fulfillment, with practical insights on overcoming limiting beliefs and taking courageous action.The four core principles: worthiness, identity, attitude, actionHow limiting beliefs hold us backThe importance of self-identity and self-worthAttitude as a choice and its impact on lifeTaking courageous action and seizing opportunities | — | ||||||
| 2/19/26 | The Invisible Program Running Your Life (And How to Rewrite It) | In this episode of Freedom by Design, Josh and Paula delve into the concept of paradigms, exploring how our subconscious beliefs shape our actions and results in life. They discuss the importance of understanding and changing these paradigms to pursue worthy ideals, emphasizing the need for conscious effort and repetition in the process. The conversation also touches on the significance of self-image and acting as if one has already achieved their goals, highlighting the power of belief in personal development.TakeawaysEverybody has a paradigm, whether they know it or not.A paradigm is a set of beliefs accepted as true.You can change your paradigms through emotional impact or repetition.Identifying limiting paradigms is crucial for personal growth.Changing beliefs requires conscious effort and time.Self-image acts as a thermostat for your success.Acting as if you've achieved your goals can lead to success.Real change takes patience and consistent effort.Most beliefs are inherited from childhood.Investing time in yourself is essential for growth. | — | ||||||
| 2/16/26 | Freedom Isn’t Found — It’s Designed | In this inaugural episode of 'Freedom by Design', hosts Josh and Paula share their motivations for starting the podcast, emphasizing the importance of inspiring and educating listeners about achieving personal freedom. They discuss their personal journeys, the significance of mindset, and the four areas of freedom: time, money, purpose, and relationships. The episode highlights the necessity of letting go of certain aspects of life to achieve greater success and the importance of making committed decisions aligned with family vision.TakeawaysThe podcast aims to inspire and educate listeners.Freedom is a central theme, encompassing time, money, purpose, and relationships.Personal stories are shared to illustrate the journey toward freedom.Letting go of certain things is essential for growth.Defining a family vision helps in decision-making.Success is about pursuing worthy ideals.Mindset plays a crucial role in achieving goals.The importance of personal integrity in following through on commitments.Coaching and helping others is a key focus for the hosts.The podcast is designed to be a quick listen for busy individuals.Chapters00:00 Introduction to Freedom by Design01:57 The Purpose Behind the Podcast04:01 Understanding Freedom07:03 Personal Stories and Backgrounds19:38 The Journey to Coaching and Impact | — | ||||||
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| 2/16/26 | It All Begins with Desire | This episode explores how setting a worthy ideal rooted in deep desire transforms your goals into powerful life-changing pursuits. Learn how understanding and cultivating desire can make your ambitions—and your life—more meaningful and attainable.The foundational role of desire in goal-settingHow growth is the true purpose of goalsDistinguishing between transactional and transformational goalsPractical steps to define and pursue your worthy idealThe concept of the servo mechanism and failure correction in goal pursuitThe importance of micro-steps and patience for big dreamsHow to quiet the noise and listen for divine guidanceThe ripple effect of setting and pursuing meaningful goals00:00 - Introduction: Why your desire must fuel your goals00:20 - Desire as the root of all achievement and growth01:00 - The purpose of goals: Growth over achievement01:40 - How living a life of continuous growth prevents crises02:15 - Recognizing societal pressures to want more03:00 - The importance of big goals for personal development04:00 - Overcoming guilt about wanting more05:00 - Practical example: learning the guitar to grow and serve06:00 - The ripple effect: how personal goals impact others07:00 - The power of specific strategies and resources08:00 - Modeling good habits for children09:00 - Paradigm shifts and subconscious beliefs about worthiness10:00 - Micro-steps and persistence in achieving big dreams11:00 - The role of perseverance and learning from failure12:00 - How to approach seemingly impossible goals, like space travel13:00 - The importance of prayer, meditation, and divine inspiration14:00 - Defining a worthy ideal: balancing imagination and reality15:00 - Challenging limiting beliefs about worthiness16:00 - Starting with one small step toward your ideal17:00 - Using imagination to create new pathways18:00 - The role of divine guidance and intuition19:00 - Failing forward: failure as redirection, not defeat20:00 - The effect of focused desire: the autopilot of achievement21:00 - How quietening the mind can unlock creative insights22:00 - Reflecting on how worthy ideals shape life and purpose23:00 - The impact of aligning goals with your highest self24:00 - Avoiding shelved dreams by refining your focus25:00 - Creating daily routines that align with your worthy ideal26:00 - The servo mechanism: course correction on the path to success27:00 - The importance of patience and persistence in pursuit28:00 - Transitioning from transactional to transformational goals29:00 - Final thoughts: Desire as the starting point for a fulfilled life | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.