“Planned-ish” Beats Perfect for Mom Business Owners with Alexandra Marziello

From From Content to Clients by Sydney OBrien | Content Marketing Strategist for Service-Based Solopreneurs

January 26, 2026 · 31 min · Season 1 · Episode 123

About this episode

Alexandra Marziello discusses her journey as a mom entrepreneur and the importance of flexibility in business and parenting.

Alexandra Marziello is a twin mom, former corporate finance professional, and the founder of Back to Home Base. She left her corporate job, started a business almost immediately, and built it while parenting two toddlers and embracing a very planned-ish approach to life and work. In this episode, we talk about what it actually looks like to run a business from home with kids, including: why strict schedules fall apart fast and what works better instead building a business in short pockets of time letting go of perfection and focusing on strengths early on the mental shift required when work and motherhood overlap constantly creating boundaries that are flexible enough to survive sick kids and real life We also touch on how her value of connection shows up in her work at Back to Home Base, and why her offers are designed to make life easier, not more complicated. If you’re trying to grow a business without forcing yourself into routines that don’t fit your season, this one will hit. Mentioned In This Episode: Instagram: @backtwohomebase Website: www.backtohomebase.com Podcast: Planned-ish Free mini party playbook Get Sydney's Content Chaos Reset

People in this episode

Host: Sydney OBrien

Guest: Alexandra Marziello

Topics covered

mom business owners
work-life balance
flexible scheduling
entrepreneurship
parenting
business growth

Keywords

mompreneur
business from home
parenting
flexibility
scheduling
work-life integration
entrepreneurial mindset

Mentioned in this episode

Organizations: Back to Home Base, www.backtohomebase.com