Exploring the Future of the EV Experience with Charlie Martin

Exploring the Future of the EV Experience with Charlie Martin

From Frontiers by The Upside

January 13, 2026 · 24 min · Season 4 · Episode 4

About this episode

Charlie Martin discusses the future of EV technology and its impact on inclusivity in motorsport.

Professional racing driver Charlie Martin is on a mission to make motorsport more inclusive, all while chasing history as the first trans woman to compete at the 24 Hours of Le Mans. As brands shape the future of mobility, voices like hers reveal why representation, design innovation and trust matter more than ever. In this episode, we talk to Charlie about breaking barriers on and off the track. They explore how EV technology can unlock new forms of excitement, why clear communication is key to building confidence among women drivers, and how rethinking design could inspire the next generation of motorists. Find out more about Charlie Martin – https://gocharlie.co.uk/ Follow Charlie – @GoCharlieM on Instagram Read our Report ‘Bridging the EV Gender Gap’ – https://www.sia-partners.com/en/insights/publications/bridging-ev-gender-gap Discover more about The Upside, a Sia company – https://www.theupside.net/ Chat to us about how we can help you with your next frontier – hello@theupside.net

People in this episode

Guest: Charlie Martin

Topics covered

  • EV technology
  • motorsport
  • inclusivity
  • representation
  • design innovation

Keywords

  • women drivers
  • 24 Hours of Le Mans
  • motorsport barriers
  • communication
  • next generation motorists

Mentioned in this episode

Products: EV technology

Books & works: Bridging the EV Gender Gap

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