Season 2, Episode #12 - Technology, Systems & Tools

About this episode

This episode concludes a series on tech stacks, discussing strategic thinking, tool assessment, and maintenance of the tech stack over time.

Chapter 20 of Accelerating Revenue concludes our deep dive series by addressing ever present “tech stack” questions. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to think about the GTM tech stack and Enablement’s role in guiding the curation of it. We touch on everything from thinking strategically, assessing tech and tool needs, where to focus, what to invest in, how to ensure the tools are utilized, and the potential drawbacks of over-investment. We close out by addressing tech stack audits and fit assessments to ensure the tech stack is maintained over time.

People in this episode

Hosts: Lucas, Maren

Topics covered

• tech stack
• GTM strategy
• enablement
• tool assessment
• investment strategy
• tech audits

Keywords

• tech stack
• GTM
• enablement
• tool needs
• investment
• tech audits
• over-investment

Mentioned in this episode

Books & works: Accelerating Revenue