Episode 182: B2B ADS masterclass with Shlomo Genchin

About this episode

In this episode, Andrei and Vlad discuss creative B2B advertising techniques with guest Shlomo Genchin.

In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his technique, address some of the most common concerns from B2B companies, and walkthrough a live example of ads creation. Tune in to learn: How to target conservative and sceptical buyers who might perceive fun ads as unprofessional? How to apply a “test small, scale fast” framework across long sales cycles? The step-by-step and the live process to create fun B2B ads that generate pipeline RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Shlomo on Linkedin…

People in this episode

Hosts: Andrei Zinkevich, Vlad

Guest: Shlomo Genchin

Topics covered

• B2B advertising
• marketing techniques
• sales strategies
• creative ads
• buyer targeting

Keywords

• B2B ads
• pipeline generation
• targeting buyers
• ad creation
• marketing strategies

Mentioned in this episode

Organizations: Full-Funnel Summit, Full-Funnel Live, Full-Funnel, The Trenches, Full-Funnel Marketing Content Hub

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