Mental Models for Agribusiness Leaders with Shane Thomas

About this episode

Tim Hammerich interviews Shane Thomas about mental models for agribusiness leaders.

Subscribe to Upstream Ag Insights: https://upstream.ag/ "33 Mental Models For The Modern Agribusiness Leader" Upstream Ag Insights YouTube: https://www.youtube.com/@upstreamaginsights2821 This is probably long overdue to host Shane Thomas on the show. Shane, as many of you already know, writes the very popular newsletter Upstream Ag Insights. He has been providing extremely detailed analysis to subscribers for several years now, and I have been lucky to know Shane since I believe before he started the newsletter. We met at a seed conference in Chicago I think back in maybe 2019. For the past couple of years Shane has been able to go full time on writing his newsletter, and I highly suggest you subscribe if you haven’t already and take it a step further to become a paid subscriber to support the incredible work Shane does every single week. In addition to Upstream, Shane has a background in agronomy, ag retail, sales, marketing, strategy and precision agriculture. This allows him to bring together all the latest news in agricultural technology and business to articulate how it impacts the industry. He’s based in Calgary, Alberta, Canada. This episode came about around the first of…

People in this episode

Host: Tim Hammerich

Guest: Shane Thomas

Topics covered

• agribusiness
• mental models
• agricultural technology
• leadership
• newsletter

Keywords

• agribusiness
• mental models
• Shane Thomas
• Upstream Ag Insights
• leadership

Mentioned in this episode

Organizations: Upstream Ag Insights, YouTube

Books & works: 33 Mental Models for the Modern Agribusiness Leader

Places: Calgary, Alberta, Canada

More episodes of Future of Agriculture

• Add A Hunting Business To Your Farm or Ranch (Without the Headaches) with Nic De Castro of LandTrust · May 28, 2026 · 36 min
• Low-Cost Software and High-Value Humans with Shay Foulk · May 20, 2026 · 34 min
• Cattle Tech and E-Commerce with Terrell Miller · May 1, 2026 · 39 min
• Why This Heirloom Bean Club Has 30,000 Members | Steve Sando of Rancho Gordo · April 17, 2026 · 40 min
• Where Will The Fertilizer Come From? Josh Linville of StoneX Group · March 27, 2026 · 36 min
• Drive Your Poultry (and Livestock) Around Autonomously with Zack Smith of Stock Cropper · March 25, 2026 · 41 min