Future Steps Creative - Marketing & Website Strategy For Online Entrepreneurs

If you feel like social media is working against you as a service-based business owner, you’re not imagining it. Organic reach has changed. Algorithms prioritise paid advertising, and chasing likes, followers, and viral posts rarely translates into real business growth. In this episode, I break down: Why organic reach has declinedThe biggest mindset mistake business owners make on social mediaWhy likes and followers are often vanity metricsThe real purpose of social media for service businessesHow to use content strategically to generate quality leads Instead of fighting algorithms, learn how to use social media as a tool to drive traffic, build authority, and attract the right clients. 👉 Learn more and access resources: marlonmcpherson.com

Checklist download: https://marlonmcpherson.com/marketingsaleschecklist/ Learn more at marlonmcpherson.com

It’s very tempting to host your professional email account on the same hosting as your website. After all, there are lots of website hosts that offer emails for free with the hosting package, so it may seem to make sense to do this instead of paying separately for an email service. I don’t think it's a good idea thought and I’ll give you a few reasons why.

This episode covers, how to make your website more secure by creating strong passwords that's hard to crack, without having to remember what they are. Doing this will help protect against brute force attacks and other security risks. Links: https://www.passwordmonster.com/

This episode discusses whether to go with cheaper, unmanaged hosting or managed hosting. What's the difference, or what are the pros and cons? This is important to find out when you are ready to publish your website online.

In this episode, I explain how to generate more qualified website leads and avoid getting low-quality form submissions. This naturally reduces your workload and increases the conversions from leads to sales as there is a filter in place. I discuss the strategy behind using a dedicated page and a custom form to achieve better results.

This is about the welcome email sequence and how the structure works. Here I cover a simple 3 touch sequence that goes out over a few days.

In this episode, we're going to be talking about transactional emails and what they are. Also, we'll talk about some tools or services that you can use to get this setup.

Emailing your email list subscribers is very important to build relationships and make sales. But sometimes it’s not a good idea to email them at all. In this episode, I’m going to give you 3 reasons why you probably shouldn’t.

A strong brand relies on understanding the brand voice. This is one of the best ways to connect with your audience. This episode goes through the key points for a successful brand voice.

In this episode, I cover some things to do in terms of strategy before you get a website designed and built. This will help you prepare for the website project and help you get more out of your website in the end.

This episode covers how you can do double opt-in your own way so that there is less friction when new people sign up for your email list. The typical automated double opt-in is restrictive and you end up with a lot of unconfirmed contacts. This method fixes this and allows you to personalise your own double opt-in email.