FUTURESTRATEGIES - Sustainability in Marketing 🌍

Viktoriia Siedova is the Co-founder of The Good Plastic Company, manufacturer of Polygood® - a 100% recycled surface material used by global brands including Nike, Lush, and McDonald's. She leads global sales and marketing. For over 7 years she's been building the company from startup to an international player recognized by the A&D industry. She started at PwC's international consulting practice working with major production holdings in Oil & Gas and metals, which shaped her pivot to sustainability and entrepreneurship. Now she is building one of the rare sustainability-driven material businesses that is truly scalable. In her free time she is a creator, fashion influencer, connector. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Carina Needham is the Global Sustainability Director at Julius Meinl, one of the world's oldest coffee roasters, founded in 1862. The brands premium coffees and teas are enjoyed in over 70 countries, reaching more than 50,000 hotels, restaurants, coffeehouses. Carina, who has been with the company for a decade, previously led the Global Marketing Department before taking on her current sustainability role. She began her career at Procter & Gamble, working in cities like Frankfurt, Geneva, and Vienna. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Jonas Spitra is the Head of Sustainability Communications at the SCHOTT technology group. In his job, he accompanies and explains the sustainability transformation of the energy-intensive speciality glass manufacturer. And he is constantly learning new things about the opportunities and challenges of change. Jonas has worked as a journalist, strategy consultant and researcher in Germany and abroad. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Marika Püspök is the Chief Climate Officer of the Wiener Stadtwerke Group, since February 1, 2024. This is Viennas main infrastructure service provider for mobility and energy. It handles over 16.000 employees and several minicipal players like the Vienna energy provider, the Vienna public transportation services, the Vienna garage operators and many more. In short: It is one of the biggest employers in Austria. Her task is to set up the strategy of the self proclaimed climate protection corporation. That includes implementing ESG and sustainability in the Group. And because of all of that I have been looking forward to this chat now for a long time. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Dr. Veronika Montes [https://www.morganlewis.com/bios/veronikamontes] is a corporate lawyer with a focus on capital markets and M&A transactions. She also counsels companies, boards, and investors on and after IPOs, advises on public takeovers. Furthermore, Veronika counsels corporates, funds, and multinational businesses on the impact of environmental, social, and governance matters and sustainability laws and regulations, especially reporting obligations and compliance with CSRD and CS3D. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Joe Macleod [https://www.linkedin.com/in/josephmacleod/] designs ends. He is the Founder [http://www.andend.co/] of the worlds first customer ending business. Joe is a veteran of the product development industry with decades of experience across service, digital and product sectors. His Clients include, Volvo, Logitech, EY, Fairphone, Spotify, and Microsoft. He is a keynote speaker and author of two books on endings which we will talk about a little bit later. If you want to read Joe's books he gifted us some 25% discount codes for his exciting and insightful books: " [https://www.smashwords.com/books/view/744267]Ends!" book [https://www.amazon.com/dp/9163947846/] - code: EB55V // "Endineering" book [https://www.smashwords.com/books/view/1116883] - code: RN25W // And if you want to take his course [https://www.andend.co/cohort] - here is a 25% discount for that: 25offendscohort About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

This recording is based on one of the top 5 most read newsletters of the last year on Scarcity in marketing. [https://newsletter.ftrs-studio.com/p/scarcity-in-marketing] You are listening to the Summer Edition of the FutureStrategies Podcast - A show about where marketing, strategies and sustainability intersect. I am currently taking a break from interviews. So you will get 5 short episodes over the summer, where I will lead you through the most read postings of my newsletter. Interviews will be back in autumn 2024. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – weekly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.