Even Though We Will: Turning Loss Into Purpose, Faith Into Action

About this episode

Matthew Efird discusses how the loss of his son reshaped his faith and approach to business.

🧾 Episode Summary In this deeply moving episode of Gary's Gulch, host Gary Pinkerton sits down with entrepreneur, podcast host, and author Matthew Efird to explore the intersection of faith, family, and business. Matthew shares the origin story behind his podcast Pillars of Purpose and the philosophy that drives his work: success is not one-dimensional—it's built at the intersection of purpose across life's most important pillars. The conversation takes a powerful turn as Matthew opens up about the loss of his son Noah due to Trisomy 13, and how that experience reshaped his faith, his family dynamics, and the way he builds and operates businesses. From that pain emerged a mission: to serve others through storytelling, community, and tangible support—leading to his book Even Though We Will and a foundation that supports families navigating similar loss. This episode is a masterclass in resilient leadership, purpose-driven entrepreneurship, and what it truly means to build a life—not just a business—that matters. 🔗 Links & Resources Connect with Gary Pinkerton Home - Paradigm Life gpinkerton@paradigmlife.net Even Though, We Will: Finding Rest in the Waves of Child Loss and the…

People in this episode

Host: Gary Pinkerton

Guest: Matthew Efird

Topics covered

• faith-driven entrepreneurship
• purpose-driven life
• grief and resilience
• child loss
• leadership
• family values

Keywords

• faith
• entrepreneurship
• resilience
• child loss
• leadership
• business systems
• family values
• Christian entrepreneurship

Mentioned in this episode

Organizations: Lighting Pros, Paradigm Life

Books & works: Even Though We Will, Pillars of Purpose

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