GCNC World View: The Global Cannabis Business Podcast

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this episode, Chris Day, co-founder, GCNC, Beau Whitney from Whitney Economics, and Rachel Wright from Verdant Strategies dive into a lively discussion surrounding how different stakeholders perceive risk – and what that means for your cannabusiness.Tune in to hear more about:- Bankers vs. investors vs. operators: risk perspectives- The role of compliance, reporting, and perception- The shrinking pool of cannabis-friendly financial institutions- Building a risk-ready business in a high-stakes environment#podcast #cannabis #business #economics #finance #hemp

Amid all of the noise around the U.S.’ intoxicating hemp ban, in this episode of Cannabis By The Numbers, Chris, Rachel, and Beau, explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability?They discuss:- Global hemp supply chains - Opportunities in Europe, South America, Africa, and the U.S.- The USDA’s data gap- What’s holding back investment and adoption?- Reframing sectors as a scalable, high-impact commodity. Tune in to find out more!#podcast #cannabis #business #economics #finance #hemp

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.In this episode ‘Total Addressable Market – Opportunity or Illusion?’, we’re joined by Mike Goral, partner, Verdant Strategies,we’ll be deep diving into understanding and applying TAM in cannabis businesses.- How to build TAM models (such as Whitney Economics’ beverage report)- Why global companies (alcohol, tobacco, pharma) are paying attention- How this is actually useful to businesses. - The disconnect between macro TAM and local market viabilityThink of this episode as a guide for operators and investors on reading TAM correctly.#podcast #cannabis #business #economics #finance #hemp

Two Great Cannabis Marketing Minds: One Insightful Webinar!Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ!Luckily for you it’s been recorded and is available here on our YouTube channel (don’t forget to ‘Like’ and ‘Subscribe’!).Together, Amna and John unpack how smart cannabis brands can use…📖authentic storytelling🔢data-driven analytics🤖AI-integration strategies…to capture more market share before international competition heats up even more!Can you afford NOT to tune in?#webinar #marketing #seo #ai #brandbuilding #content #cannabusiness #cannabis

After the long summer break, Chris Day speaks with Aurélien Bernard & Benjamin-Alexandre Jeanroy from Augur Associates, a Paris-based consultancy dedicated to creating a sustainable and cutting-edge cannabis & hemp industry, to get the lowdown on exactly what’s happening with cannabis in France.As one of Europe’s largest nations the market potential is real… but when will France start to loosen its stance and actively address cannabis policy reform?If anyone knows, it’s Aurélien and Benjamin-Alexandre.Tune in to hear more on:Problems with policy and France’s first Pilot ProjectTaking a global stance on a domestic issueIntegrating medical cannabis into France’s healthcare systemMarket segmentation and regulatory restrictionsAnalysis and evaluation of plant medicine pathways#france #hemp #medicine

Join the GCNC’s Chris Day, Drew Emmer from Boveda, and two leading lights in cannabis research – Dr Allison Justice and Dr Miyabe Shields – for an exclusive look at a new study on the science of cannabis smokability.Learn about the impact of water retention in cannabis, its effect on cannabinoid and terpene content, flower quality, and product consistency; and how the right water levels can provide the optimum cannabis consumption experience.Don’t forget to sign up for their upcoming webinar on Wednesday, September 17 at 9am PT/12pm ETSign up here: https://alwaysdriveinnovation-7787003.hs-sites.com/webinar.sos-boveda.09162025

“People power is the difference between success and obsolescence!”And we’re back with another episode of People Powered: a special GCNC podcast miniseries, produced in partnership with Emerald Lane Recruitment. The importance of leadership, people management, and entrepreneurship is often overlooked in the cannabis industry; but they’re critical to success in this sector.This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Frederika Easley – who has an impressive list of credentials, including president of the Minority Cannabis Business Association, executive director at the Cannabis Impact Fund, and host/producer of The People Are Blunt podcast.For Frederika, equity = accessibility. However, for too long minority and marginalised communities have been disproportionately impacted by cannabis prohibition. As the industry professionalizes globally, there’s a need to continue to champion representation, diversity and equality.In this episode, we discuss:Normalizing cannabis and overcoming demonization and prohibitionChampioning inclusivity and equity: from the boardroom downHow diversity can positively impact profitabilityEnsuring the cannabis industry maintains focus on advocacy, awareness, and educationLeadership and representation in changing, uncertain timesThe power of collaboration#cannabis #cannabusiness #people #leadership

Ready for another episode of People Powered?In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship. For this episode, Jill and Stephanie sat down with Adam Coates, Chief Revenue Officer at Decibel Cannabis.Adam wears a variety of hats. Responsible for sales, business development, and marketing, he made the transition from beverages to cannabis just as 🇨🇦Canada’s adult use market came online in 2018.His entrepreneurial spirit suits this burgeoning industry, and despite the ups and downs he’s encountered, successfully bringing a challenger cannabis brand to market has been a complete immersion into customer experience and expectations.As Decibel continues to expand internationally, Adam deep dives into how, as a leader, he set about building a team of professionals in a new (legal) market. Key takeaways:- Bringing in sales professionals from other sectors - Building teams and retaining staff - Prioritizing a ‘human beings first’ policy- Effective onboarding and setting staff expectations - Investing in people the right way#cannabis #cannabusiness #people #leadership

Jill Reddish and Stephanie Pow chat horticulture, innovation, and leadership across the European cannabis industry with Timo Bongartz from Cannavigia in this second episode of the People Powered podcast!

Chris Day catches up with Jane Sandelman and Chris Mapson from Cannatrol; who talk drying, curing, and storing cannabis: via charcuterie and artisan cheese!

Chris speaks to Erin Butler, CFO, Global Cannabis Exchange about the challenges and opportunities that come with establishing an international cannabis market.

Will Germany rollback its cannabis laws in the wake of a new government? Cannabis Law Academy founder and German lawyer, Olivia Ewenike, gives Chris the lowdown on Germany's cannabis market over half a year after adult use legalization.