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GCNC WorldView: Boveda Launches Vivi Rebrand
Apr 28, 2026
29m 33s
Cannabis By The Numbers: What Progress Is Cannabis Making... And What Are We Doing About It?
Feb 11, 2026
Unknown duration
Cannabis By The Numbers: Banking Risk and Compliance
Dec 16, 2025
Unknown duration
Cannabis By The Numbers: Business Breakdown: Delinquency, Decline, and What to Do About It
Dec 9, 2025
Unknown duration
Cannabis By The Numbers: Hemp and Cannabis - A one plant solution?
Nov 25, 2025
Unknown duration
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/28/26 | ![]() GCNC WorldView: Boveda Launches Vivi Rebrand✨ | rebrandingcannabis industry+3 | Emily StandbrookKate Holste | ViviBoveda | — | BovedaVivi+7 | — | 29m 33s | |
| 2/11/26 | ![]() Cannabis By The Numbers: What Progress Is Cannabis Making... And What Are We Doing About It? | Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this final episode, the trio have a frank and insightful discussion about the current US and international cannabis markets, pondering what rescheduling means, and what the knock on effects will be.Tune in to hear more about: How regulators need to step upThe challenges facing US cannabis operators in a national and international marketplace Why some operators are discussing acquisition ahead of reschedulingStandardisation and quality control#podcast #cannabis #business #economics #finance #hemp | — | ||||||
| 12/16/25 | ![]() Cannabis By The Numbers: Banking Risk and Compliance | Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this episode, Chris Day, co-founder, GCNC, Beau Whitney from Whitney Economics, and Rachel Wright from Verdant Strategies dive into a lively discussion surrounding how different stakeholders perceive risk – and what that means for your cannabusiness.Tune in to hear more about:- Bankers vs. investors vs. operators: risk perspectives- The role of compliance, reporting, and perception- The shrinking pool of cannabis-friendly financial institutions- Building a risk-ready business in a high-stakes environment#podcast #cannabis #business #economics #finance #hemp | — | ||||||
| 12/9/25 | ![]() Cannabis By The Numbers: Business Breakdown: Delinquency, Decline, and What to Do About It | It’s tough times for many out there; but for those working in cannabis, the challenges can feel magnified.In this episode, Beau, Rachel, and Chris discuss ways to mitigate what seems to be an accounts receivable crisis in this nascent industry and how to avoid collapse through better fundamentals. Tune in to hear more about:Economic trends: declining licenses, increasing closuresRachel’s turnaround strategies and governance auditsFoundational business practices that prevent litigationA survival guide for cannabis operators under pressure#podcast #cannabis #business #economics #finance #hemp | — | ||||||
| 11/25/25 | ![]() Cannabis By The Numbers: Hemp and Cannabis - A one plant solution? | Amid all of the noise around the U.S.’ intoxicating hemp ban, in this episode of Cannabis By The Numbers, Chris, Rachel, and Beau, explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability?They discuss:- Global hemp supply chains - Opportunities in Europe, South America, Africa, and the U.S.- The USDA’s data gap- What’s holding back investment and adoption?- Reframing sectors as a scalable, high-impact commodity. Tune in to find out more!#podcast #cannabis #business #economics #finance #hemp | — | ||||||
| 11/18/25 | ![]() Cannabis By The Numbers: Diversification, Products, Retail, and Cannabinoids. What’s next? | Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.This week we’ll be examining the economic and business implications of cannabinoid regulation, including: - State-level bans and their ripple effects- Survey data on cannabinoid impact- How entrepreneurs can pivot in fragmented policy environments- Spotlighting emerging cannabinoids and market volatility#podcast #cannabis #business #economics #finance #hemp | — | ||||||
| 11/11/25 | ![]() Cannabis By The Numbers: Total Addressable Market – Opportunity or Illusion? | Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.In this episode ‘Total Addressable Market – Opportunity or Illusion?’, we’re joined by Mike Goral, partner, Verdant Strategies,we’ll be deep diving into understanding and applying TAM in cannabis businesses.- How to build TAM models (such as Whitney Economics’ beverage report)- Why global companies (alcohol, tobacco, pharma) are paying attention- How this is actually useful to businesses. - The disconnect between macro TAM and local market viabilityThink of this episode as a guide for operators and investors on reading TAM correctly.#podcast #cannabis #business #economics #finance #hemp | — | ||||||
| 11/4/25 | ![]() Cannabis By The Numbers – Dirty Data, Bad Decisions: Why Clean Inputs Matter | Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.In this first episode 'Dirty Data, Bad Decisions: Why Clean Inputs Matter', the trio discuss how poor data practices plague the cannabis industry, including:- What “clean data” means in both market analysis and day to day business decisions- Common mistakes for example in POS/ERP setups or foundational pitch decks- Why dashboards, KPIs, and economic modeling fail without data hygiene- Who is making smart data backed decisions and how are they getting resultsIf you’re serious about succeeding in the business of cannabis, don’t miss this…#podcast #cannabis #business #economics #finance #hempindustry | — | ||||||
| 10/31/25 | ![]() Beyond the Logo: Real Branding Driving Real Revenue | Two Great Cannabis Marketing Minds: One Insightful Webinar!Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ!Luckily for you it’s been recorded and is available here on our YouTube channel (don’t forget to ‘Like’ and ‘Subscribe’!).Together, Amna and John unpack how smart cannabis brands can use…📖authentic storytelling🔢data-driven analytics🤖AI-integration strategies…to capture more market share before international competition heats up even more!Can you afford NOT to tune in?#webinar #marketing #seo #ai #brandbuilding #content #cannabusiness #cannabis | — | ||||||
| 9/26/25 | ![]() GCNC World View Webinar – Water & Weed: The Science of Smokability | Can water change how cannabis burns? Does water impact a flower’s terpene profile? Can addressing it help maximize the consumer experience? How does moisture management impact the bottom line?All these questions and more were answered in our Science of Smokability webinar!As part of a deep dive into the ways in which water content and activity impacts cannabis, GCNC co-founder, Jill Reddish curated a power panel of cannabis science and industry experts to shed some light onto this important and sometimes overlooked topic:- Allison Justice PhD from the Cannabis Research Center & Coalition- Miyabe Shields PhD from the Network of Applied Pharmacognosy- Jordan Tishler MD, cannabis-focused physician- David Vaillencourt, founder, GMP Collective- Claire Erikson, Industry Programs Manager, BovedaThere’s a lot covered, so get ready to be educated by some of the smartest minds in the international cannabis industry!Discover more about…💧The difference between water content and water activity💲How water impacts the cost of cannabis📏Managing metrics to measure water actvity🦠Mitigating microbial risk💨Smokability and quality cannabis🧐Creating a quality consumption experience🫁The importance of combustion and inhalation🥦Countering cannabis’ Colorado Crumble’🍋Terpene optimization🌊Moisture management and maintenance 🔓Profitability, policy, and opening up access | — | ||||||
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| 9/19/25 | ![]() GCNC World View: France & Cannabis: What’s The Score? | After the long summer break, Chris Day speaks with Aurélien Bernard & Benjamin-Alexandre Jeanroy from Augur Associates, a Paris-based consultancy dedicated to creating a sustainable and cutting-edge cannabis & hemp industry, to get the lowdown on exactly what’s happening with cannabis in France.As one of Europe’s largest nations the market potential is real… but when will France start to loosen its stance and actively address cannabis policy reform?If anyone knows, it’s Aurélien and Benjamin-Alexandre.Tune in to hear more on:Problems with policy and France’s first Pilot ProjectTaking a global stance on a domestic issueIntegrating medical cannabis into France’s healthcare systemMarket segmentation and regulatory restrictionsAnalysis and evaluation of plant medicine pathways#france #hemp #medicine | — | ||||||
| 9/12/25 | ![]() People Powered Meets Marianne Cursetjee, CEO, Alibi Cannabis | In this final episode of People Powered, Jill and Stephanie speak with Marianne Cursetjee, CEO, Alibi Cannabis. From tech and finance, to eCommerce to cannabis – Marianne has built robust business models from the ground up across her career. In this interview, she outlines:- Similarities between cannabis in 2025 and the dot com era - Navigating uncertainty and gaining support as a leader - Investing in employees and building sustainable businesses- The need for continuous improvement as part of a growth mindset- The importance of branding and authenticityIt's a good one: be sure to tune in! #podcast #interview #business #hempindustry | — | ||||||
| 9/5/25 | ![]() GCNC World View: The Science of Smokability | Join the GCNC’s Chris Day, Drew Emmer from Boveda, and two leading lights in cannabis research – Dr Allison Justice and Dr Miyabe Shields – for an exclusive look at a new study on the science of cannabis smokability.Learn about the impact of water retention in cannabis, its effect on cannabinoid and terpene content, flower quality, and product consistency; and how the right water levels can provide the optimum cannabis consumption experience.Don’t forget to sign up for their upcoming webinar on Wednesday, September 17 at 9am PT/12pm ETSign up here: https://alwaysdriveinnovation-7787003.hs-sites.com/webinar.sos-boveda.09162025 | — | ||||||
| 6/19/25 | ![]() GCNC World View: Going Green In Greece | Chris Day, co-founder, GCNC catches up with Americo Folcarelli, director of marketing, GreCan – and deep dives into the European and Greek cannabis markets, the risks of cultivating, and the need for the best genetics. | — | ||||||
| 5/29/25 | ![]() People Powered Meets Frederika Easeley, President, Minority Cannabis Business Association | “People power is the difference between success and obsolescence!”And we’re back with another episode of People Powered: a special GCNC podcast miniseries, produced in partnership with Emerald Lane Recruitment. The importance of leadership, people management, and entrepreneurship is often overlooked in the cannabis industry; but they’re critical to success in this sector.This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Frederika Easley – who has an impressive list of credentials, including president of the Minority Cannabis Business Association, executive director at the Cannabis Impact Fund, and host/producer of The People Are Blunt podcast.For Frederika, equity = accessibility. However, for too long minority and marginalised communities have been disproportionately impacted by cannabis prohibition. As the industry professionalizes globally, there’s a need to continue to champion representation, diversity and equality.In this episode, we discuss:Normalizing cannabis and overcoming demonization and prohibitionChampioning inclusivity and equity: from the boardroom downHow diversity can positively impact profitabilityEnsuring the cannabis industry maintains focus on advocacy, awareness, and educationLeadership and representation in changing, uncertain timesThe power of collaboration#cannabis #cannabusiness #people #leadership | — | ||||||
| 5/23/25 | ![]() People Powered Meets Juba Hadid, Global VP of Sales and Partnerships, Allied Health | This episode, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment speak to Juba Hadid, Allied Health’s Global VP of Sales and Partnerships.From Canada to France; London to Dubai – Juba’s international career has seen him work in B2B sales across numerous sectors: including beverages and data insights. Now, as Allied Health’s sales lead, he divides his time between the company’s operations in Colombia, its HQ in Canada, and newly opened European and Latin American markets.In this episode of People Powered, we investigate Juba’s thoughts on: - Operating internationally across several nations- Navigating long sales cycles - ’Social’ networking at conferences - Understanding the customer and earning their trust - Building lasting working relationships#cannabis #cannabusiness #people #leadership | — | ||||||
| 5/16/25 | ![]() People Powered Meets Adam Coates, CRO, Decibel Cannabis | Ready for another episode of People Powered?In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship. For this episode, Jill and Stephanie sat down with Adam Coates, Chief Revenue Officer at Decibel Cannabis.Adam wears a variety of hats. Responsible for sales, business development, and marketing, he made the transition from beverages to cannabis just as 🇨🇦Canada’s adult use market came online in 2018.His entrepreneurial spirit suits this burgeoning industry, and despite the ups and downs he’s encountered, successfully bringing a challenger cannabis brand to market has been a complete immersion into customer experience and expectations.As Decibel continues to expand internationally, Adam deep dives into how, as a leader, he set about building a team of professionals in a new (legal) market. Key takeaways:- Bringing in sales professionals from other sectors - Building teams and retaining staff - Prioritizing a ‘human beings first’ policy- Effective onboarding and setting staff expectations - Investing in people the right way#cannabis #cannabusiness #people #leadership | — | ||||||
| 5/9/25 | ![]() People Powered Meets Trenton Birch, CEO & Co-Founder at Cheeba Africa | Time for another episode of People Powered – the GCNC podcast miniseries that explores leadership, people management, and entrepreneurship at the cutting edge of the global cannabis industry!This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Trenton Birch, CEO & Co-Founder at Cheeba Africa.Like many cannabis entrepreneurs, Trenton is a veritable Jack-of-all-trades. While his career began in music, TV production, and live events; his commitment and passion to driving the cannabis industry forward is equally as multifaceted – spanning education, marketing, logistics, and much more besides – right across his native South Africa and the wider continent.Points discussed on this episode include:Breaking down racial and social barriersPurpose-drive entrepreneurshipSkills specialization vs. generalizationManaging multiple people, partners, and projectsPaving the way for the next generationJoin Trenton Jill and Stephanie for a truly intercontinental conversation about leadership in the cannabis.industry!#cannabis #cannabusiness #people #leadership | — | ||||||
| 4/25/25 | ![]() People Powered Meets Timo Bongartz, CEO, Cannavigia | Jill Reddish and Stephanie Pow chat horticulture, innovation, and leadership across the European cannabis industry with Timo Bongartz from Cannavigia in this second episode of the People Powered podcast! | — | ||||||
| 4/18/25 | ![]() People Powered Meets Mitchell Osak, Cannabis Consultant and Coach | Jill and Stephanie kick off this superb new series of executive interviews with insight from consultant and coach, Mitchell Osak; who talks about his career in cannabis; which began in the early days of Canada's legal market. | — | ||||||
| 4/4/25 | ![]() Getting To Know Cannatrol | Chris Day catches up with Jane Sandelman and Chris Mapson from Cannatrol; who talk drying, curing, and storing cannabis: via charcuterie and artisan cheese! | — | ||||||
| 3/28/25 | ![]() Capital & Cannabis | Chris talks cannabis and cold hard cash (and all that goes with it) with Rachel Wright and Stephanie Jeffries from Verdant Strategies. | — | ||||||
| 3/14/25 | ![]() Market Movements With The Global Cannabis Exchange | Chris speaks to Erin Butler, CFO, Global Cannabis Exchange about the challenges and opportunities that come with establishing an international cannabis market. | — | ||||||
| 3/7/25 | ![]() A Growing Need For International Talent | Chris catches up with Emerald Lane Recruitment founder and CEO, Stephanie Pow about her multifaceted career path, her passion for the plant, and where the opportunities are for those looking to get ahead in the global cannabis sector. | — | ||||||
| 2/28/25 | ![]() Doubling Down In Deutschland | Will Germany rollback its cannabis laws in the wake of a new government? Cannabis Law Academy founder and German lawyer, Olivia Ewenike, gives Chris the lowdown on Germany's cannabis market over half a year after adult use legalization. | — | ||||||
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