What Roaches Can Teach on How to Stand Out and Spark Connection

About this episode

This episode discusses how a unique zoo promotion can teach valuable lessons about outreach and connection in sales.

What do roaches have to do with outreach and sparking connection? It’s a lesson learned from the San Antonio Zoo’s wildly popular Valentine’s Day promotion to “Name a Roach After Your Ex.” This annual event is a huge draw for people with bad exes, and it helps the zoo raise a ton of money that goes towards keeping the animals fed and cared for. But how does this translate to sales? In this episode of Get More Clients, Superstar Sales Consultant Lynn Whitbeck tells you all about genuine connec...

People in this episode

Host: Petite2Queen

Guest: Lynn Whitbeck

Topics covered

• outreach
• connection
• sales
• marketing
• fundraising

Keywords

• roaches
• Valentine’s Day
• San Antonio Zoo
• sales
• marketing
• connection
• fundraising

Mentioned in this episode

Organizations: San Antonio Zoo

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