Get Yourself Optimized®

Most people think jet lag is just about time zones. What if the real problem is inflammation? In this episode of Get Yourself Optimized, I sat down with Andrew Herr, founder and CEO of FlyKitt, a former human performance strategist for the U.S. military, and twice named a Mad Scientist by the U.S. Army, and he completely reframes how you think about travel, recovery, and peak performance. "When your body runs cleaner, when it's being more efficient, when it's not inflamed, you can just catch the signal better." Andrew doesn't just help road warriors arrive feeling sharp. He goes deep on the physiology of sleep, the underrated power of polyphenols, the psychological tools that break self-sabotage, and the surprising spiritual dimension of optimizing your health. In this episode, we cover: 🔥 Why inflammation, not just circadian rhythm, is the real driver of jet lag 💤 Blue light, sleep supplements (glycine, 5-HTP, melatonin), and the pre-bed shower hack 💪 The 10x10 kettlebell swing workout you can do in under 10 minutes 🧠 The Downward Arrow tool and exposure therapy for breaking through self-sabotage ✨ How a cleaner, less inflamed body becomes a clearer vessel for guidance and purpose If you travel frequently, run on insufficient sleep, or feel like you're not performing at your best, this episode is packed with practical tools you can use today. 🎧 Listen now at getyourselfoptimized.com/564 🎁 Try FlyKitt at flykitt.com - use code GYOPod for 15% off

Ever notice how the most meaningful connections seem to happen "by accident"? They're not accidents. They're collisions you can engineer. James Eder—entrepreneur, coach, and author of The Collision Code—reveals the exact framework for creating serendipitous moments that change your business and life. His story: Built Student Beans to 200+ employees. Diagnosed with a heart condition. Told he might need a transplant. Instead of slowing down, he wrote a book, donating 100% of royalties to charity, and created a coaching practice serving entrepreneurs worldwide. The Collision Code breaks down to three elements: Permission - Give yourself permission to start conversations (or blame this podcast for making you do it) Confidence - Built through practice, not preparation Context - Create conversation starters through what you wear, carry, or say In our conversation on Get Yourself Optimized, James shares how he met his longest-running client (8+ years, £20,000+ engagement) by asking a stranger on the street, "Are you looking for a job?" because the man had a resume in his hand. Real connections. Real results. Real impact. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/552.

What if the key to better decisions isn't just willpower—it's how we support our daily performance? I just interviewed James Schmachtenberger, co-founder of Neurohacker Collective and creator of Qualia, who went from severe adrenal failure at 21 to pioneering a new approach to human optimization. After a life-changing experimental IV therapy in Mexico transformed his brain function, James asked himself a powerful question: 'Could we make cutting-edge cognitive enhancement accessible to everyone—not just those who can afford $250K/year in precision medicine?' The answer led to a complete reimagining of supplement science, using complex systems modeling rather than the standard "one problem, one pill" approach. James found that when he started exploring nootropics during his burnout period, they helped give him the foundation to start making better choices in exercise, nutrition, and other areas of life—creating powerful compounding effects. If you've ever felt like you're capable of more but can't consistently access that potential, this conversation will give you a completely new framework The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/550.

What if you could give yourself an extra week every year? That's exactly what my guest, Sam Richter, did by automating just ONE repetitive task in his business. Sam, a keynote speaker and AI-powered sales intelligence pioneer, discovered that by creating a custom AI assistant for his presentation slides, he reduced his prep time from 25 minutes to 5 minutes per presentation. Across 100 presentations per year, that's 2,000 minutes saved—essentially a free 53rd week in his year. In this Get Yourself Optimized episode, Sam breaks down: ✅ The GUIDE framework for writing prompts that reduce AI hallucinations ✅ Why treating AI like an intern gets better outcomes than treating it like a search engine ✅ How a retail company used AI to optimize staffing in under 5 minutes (a task that would have taken days manually) ✅ The difference between traditional AI and generative AI—and why it matters ✅ Custom GPTs, system prompts, and memory features that personalize your AI experience This isn't about replacing humans—it's about amplifying what makes us human. What repetitive task in your business could you automate this week? The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/548.

What if your best marketing decisions came from a place beyond data and analytics? In this week's episode of Get Yourself Optimized, I sit down with Ava Carmichael, a digital marketing strategist who reveals how she combines intuition, data, and experience to create breakthrough marketing strategies for her clients. Ava shares the turning point when she realized she was splitting her energy between fashion design and marketing, giving each only 50%. The moment she made a clear, committed decision to focus entirely on marketing, everything exploded: her career, her income, and her impact. Here's what you'll discover: → The three-pronged approach to developing marketing intuition → Why quality content beats SEO technicalities every time → How to distinguish genuine intuitive guidance from fear-based thinking → The power of making a 100% committed decision in your career → Why video content is becoming non-negotiable for brands If you've been hedging your bets or splitting your focus between multiple paths, this episode will give you the clarity and courage to go all-in on what truly lights you up! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/546.

The sources of your biggest pain are also your greatest teachers. In this episode of Get Yourself Optimized, I sat down with Matt Diggity, a well-known SEO entrepreneur who's now on a profound journey of inner exploration. We dive deep into why anxiety creeps up so gradually that you don't recognize it, how IFS therapy rewrites the emotional impact of past trauma, and the power of resonant breathing to release tension in real-time. Matt also shares an extraordinary experience where he and a friend shared the same psychedelic vision, and why going more analog matters in an increasingly digital world. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/544.

Most people don't realize they enter trance states multiple times every day. Ever drive home and can't remember the journey? Get so absorbed in work that you don't hear someone calling your name? That's your subconscious mind taking over—and it's the same state hypnotherapists use to create lasting change. In this Get Yourself Optimized episode, my wife, Orion Talmay, reveals how she helps clients access their subconscious to heal beliefs formed decades ago. These aren't beliefs you can just "think" your way out of—they're patterns wired into your neural connections through repeated experiences. Orion explains: → How metaphors and symbols speak directly to your subconscious → Why healing one root memory creates a ripple effect across your entire life → The difference between stage hypnosis and therapeutic hypnosis → What makes someone ready for transformational change She also shares her three top tips for living a stellar life: practicing gratitude to shift your state, grounding in nature to balance your energy, and cleaning house in your relationships. If you're ready to understand why some patterns persist despite your best conscious efforts, this conversation will illuminate the path forward. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/542.

Sometimes the worst disruptions lead to the best innovations. When COVID hit, Chas Gessner had built a thriving concierge medical clinic doing in-home hormone optimization across Southern California. Overnight, everything changed. Instead of folding, he pivoted to a completely virtual telemedicine model—and scaled his impact beyond what he ever thought possible. But here's what I love about Chas's story: His business didn't start from ambition. It started from necessity. After 7-8 years in the NFL dealing with head trauma and physical wear-and-tear, Chas was experiencing hormone dysfunction in his late 20s—issues most men don't face until their 40s. Traditional healthcare offered band-aids. He wanted root causes. So he reconnected with a naturopathic doctor from Brown, "popped the hood" on his labs, and discovered a lot was awry. That personal quest became Vitality RX, now helping thousands of men reclaim their energy, focus, and vitality. In Get Yourself Optimized, Chas shares: ✅ Why the "normal" testosterone range is meaningless ✅ The difference between TRT and natural hormone optimization ✅ His complete sleep, supplement, and stress management protocol ✅ How to test and track what actually matters If you've been feeling like you're just "getting older," this episode is required listening. Because what you're experiencing has a name—and a solution.🎧 Listen now! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/540.