Ep. 48 - Brianna Appel, Founder of “Seat Theory” and Board Member of WISE LA
From Girl, How'd You Get That Gig? by Girl, How'd You Get That Gig?
February 18, 2026 · 48 min
About this episode
Brianna Appel discusses her journey in founding Seat Theory and her role in promoting diversity in the sports industry.
On this episode of “Girl, How’d You Get That Gig?”!, we meet Brianna Appel, founder of “Seat Theory” and Board Member of WISE LA. Find out how Brianna saw a glaring void in the sports industry and turned her observation into a thriving business helping the partnership marketplace be more diverse and successful.
People in this episode
Guest: Brianna Appel
Topics covered
- sports industry
- diversity
- business
- entrepreneurship
- partnership marketplace
Keywords
- Brianna Appel
- Seat Theory
- WISE LA
- sports
- diversity
- business
Mentioned in this episode
Organizations: Seat Theory, WISE LA
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