Givergy

In this episode of The Secret Guide to Fundraising, we launch a new segment spotlighting some of our remarkable partners in the fundraising sector. This week, we delve into transforming traditional donor-fundraiser interactions into meaningful, lasting relationships. Our guest, Steve Yastrow, is a renowned business advisor, speaker, and author of bestselling books including 'Ditch the Pitch', 'Brand Harmony', and 'We: The Ideal Customer Relationship'. With decades of experience helping organizations foster loyalty and build authentic connections, Drawing on his deep understanding of relationship-driven communication, Steve reveals how fundraisers can shift from transactional exchanges to building enduring partnerships. He explains the importance of moving beyond scripted presentations to interactive dialogues that truly engage donors, while offering actionable insights on how to cultivate commitment. With his reputation as a thought leader and trusted advisor to businesses and nonprofits alike, Steve offers a masterclass in how fundraisers can deepen relationships and create lasting impact.

Take a seat, grab your headphones, and get ready—because we're back with another unmissable episode of The Secret Guide to Fundraising!This week, we had the privilege of sitting down with Nikki Kinloch, a nonprofit powerhouse and the CEO of Cure Cancer, to delve into her inspiring journey and groundbreaking achievements during challenging times.Since stepping into the role in 2018, Nikki has led Cure Cancer to extraordinary results: a 158% increase in new donors, a staggering 291% boost in conversions, a 441% surge in new donor growth, and a 104% rise in net profit for the charity. Truly remarkable achievements!In this episode, Nikki shares an in-depth look at the strategies, mindset, and actions that fueled this incredible transformation. Awarded the Governor General Medallion in 2020 for Cure Cancer's impact, Nikki Kinloch leverages her fintech and business expertise from roles at JustGiving and Simply Giving to drive nonprofit success. Today, she shares key insights on leading transformative change. Trust us, this is one conversation you won’t want to miss!

This week's podcast episode explores the best ways of utilizing your event staff to drive more impact at your fundraising events! Joining us to discuss all things staffing, from effective training, to successful fundraising case studies were Founder, CEO of Life Event Staffing, Lauren Batterby and Senior Staffing Manager for KruLive, Patricia Murray. With over 10 years of industry experience, Lauren's expertise lies in fundraising events and silent auction technology. Patricia also has over 10 year's experience in event management and staffing, with a prior 20 year career as a professional performer. Together, there is little Lauren and Patricia do not know about successful events and the role specialist staff play in their delivery. Tune in for a packed conversation filled with expert tips and industry insights helpful for delivering high-impact events.

2024 is a massive year for elections around the world, which can bring a mixture of emotions for fundraisers such as uncertainty, frustration, and hope. These are pressing feelings for both fundraisers and donors, so how can charitable organizations navigate this time when the potential for significant change looms large? On this week's episode of The Secret Guide to Fundraising, we delve into the importance of engaging your local community to ensure continued success and relevance - especially during election years. Joining us for this fascinating chat was Senior Marketing Advisor and President & Chair of Aurora Sports Hall of Fame, Javed Khan. Over the past two decades Javed has dedicated himself to organizations at the heart of his community. From the Aurora and Newmarket Chambers of Commerce, to local baseball teams, to Community Home Assistance for Seniors (CHATS). Javed has consistently worked hard for those in his local area and is well placed to talk about how the local community must be engaged if non-profits are to thrive during turbulent times. Listen in to this important conversation as Javed shares some invaluable wisdom.

Welcome to another episode of the Secret Guide to Fundraising. This week we were delighted to talk to Influencer Relations Specialist, Ash Collins! Developing and managing partnerships with donors is a skill that fundraisers have perfected, but the art of applying this craft to influencers is fairly new. Working for Best Friends Animal Society, Ash oversees partnerships and collaborations with social media influencers across all platforms to promote campaigns for the organisation. With influencers becoming an ever more powerful tool for raising awareness, it’s worth exploring how non-profits should best use them for their own causes. Best Friends Animal Society work to save animals across the United States through their sanctuaries and life-saving centres. They also collaborate with rescue groups to ensure larger numbers of animals can be rehomed within communities. By working with influencers to elevate their campaigns and connect with people across the country, Best Friends Animal Society are a non-profit finding innovative ways to stand out in a dynamic digital landscape. If you're interested in developing relationships with influencers, making the most of your social media presence or creating a new fundraising strategy that engages young people, then don't miss this episode hosted by Givergy’s COO, Ben Crook.

Join us as we explore the burgeoning relationship between non-profits and influencers with innovator Ashwath Narayanan. Ashwath is CEO and Founder of Social Currant, a business that helps nonprofits, impact organizations & issue-focused organizations collaborate with creators to reach audiences more effectively. Since founding Social Currant in 2020, Ashwath has gone from strength to strength. In 2021, he was listed in DC Inno’s 25 Under 25, a list that showcases young people standing up to the daunting challenges our societies face today. The crossroads between fundraising and influencing are still being built, but Ashwath is leading the way. He is well-placed to explore the mechanics of how non-profits can cultivate relationships with influencers, so listen in for the tips and tricks that might help your next campaign go viral.

In this episode, we’re delighted to be talking to Cure Cancer’s Head of Gaming and Streaming, Shane Bailey, about the immense potential gaming has as a fundraising strategy. Head of Gaming and Streaming is not a job title many people would associate with the non-profit sector. However, Shane has worked in this role for the past two years demonstrating that there is huge opportunity for non-profits to engage new audiences and raise significant funds - if they interact sincerely with the gaming community. In just four years, since they ventured into gaming and streaming, Cure Cancer’s fundraising revenue has dramatically increased from 0% to on track for 20% this financial year! Listen in as Shane explains how a non-profit can make gaming a viable fundraising stream, and shares his own journey into this space.

Formerly a member of the 90's English pop band Scarlet, Jo Youle has been CEO of Missing People for over eight years. During that time she received the Third Sector Award for 'Rising Chief Executive' and recognised as a 'Top CEO' by Social CEO's in 2015 and 2016. We were lucky enough to have Jo as a guest on our podcast, speaking about her unique route into non-profit leadership and how young people can be supported in leadership positions. Jo also covers charity learnings from the pandemic and the story behind the Missing People Choir's journey on Britain's Got Talent.       This is a ranging interview exploring topics for fundraisers and executives, so don't miss out!