
Amazon PPC & Private Label Secrets to 8 Figures with Basil Zaidi
From Global From Anywhere Podcast by Michael Michelini
March 10, 2026 · 36 min
About this episode
Basil Zaidi discusses Amazon sales strategies and the importance of direct selling for Asian brands.
GFA 484. Basil Zaidi of Make Brands Big breaks down Amazon's Halo sales data, placement modifier mistakes, and SKU-level budget allocation — plus why emerging Asian brands should sell direct on Western marketplaces before signing distributors.
People in this episode
Host: Michael Michelini
Guest: Basil Zaidi
Topics covered
- Amazon PPC
- Private Label
- E-commerce
- Asian Brands
- Marketplaces
- Sales Data
Keywords
- Amazon PPC
- Halo sales data
- SKU-level budget
- placement modifier
- emerging brands
Mentioned in this episode
Organizations: Make Brands Big, Amazon
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