Glow Journal

In episode 154 of the Glow Journal podcast, host Gemma Dimond talks to co-founders of Cheat Beauty, Rebecca Maddern and Rebecca Gregson. Cheat Beauty launched in February of this year and completely sold out its first drop in less than a fortnight. The product is a dual ended lipstick and lip liner, in three nude shades with different undertones. It sounds so simple, and that’s the point- Cheat Beauty launched with a goal of making great makeup easier. There’s no guesswork, there’s no confusion, it’s just two ends of a product that work together.Something both Bec Maddern and Bec Gregson mentioned in this conversation that stuck with me is that just about everyone who was advising them financially on this endeavour had pointed out that a double ended product would more or less cannibalise their earning potential- why launch a product that does two things, when you can launch two products and sell more units? But that’s not how we shop. Yes, launching multiple SKUs might mean the potential for more sales- that might be a way to start a business, but it’s not a way to really appeal to your consumers in a meaningful way. As Bec Gregson told me when I asked her how she knows if an idea is actually strong enough to build a business around, “It’s great to have an idea, but it has to be rooted in problem solving.” In this conversation, Bec Maddern and Bec Gregson share what happens when you have an idea that feels almost too obvious to not already exist, how they’ve balanced luxury with efficiency, and why Aussie consumers have a higher bullshit radar when it comes to new brands.Read more at glowjournal.comFollow Cheat Beauty on Instagram @cheatbeautyclubStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 152 of the Glow Journal podcast, host Gemma Dimond talks to Fara Homidi in an Australian podcast exclusive.You know Fara Homidi’s work, regardless of if that name is familiar to you or not. Whether you’re invested in beauty and had been counting down to her namesake brand’s arrival on Australian shelves, or if you’ve had a peripheral scroll through Instagram and seen a Miu Miu campaign or an i-D cover- based on the extent to which she’s shaped 21st century beauty, I can just about guarantee you’ve seen her work. I’ve always been visually very drawn to the way Fara applies makeup and approaches beauty overall, but it’s been so interesting to listen to the way she speaks about that approach. I’d read a quote from her, years ago, in which she said she’s more interested in makeup looking “alive” than “pretty,” so I pushed her on this a bit as I wanted to hear more. She explained that, for her, it’s more about creating something for the female gaze. When Fara talks about sexy, she’s acutely aware of what women find sexy- that’s who she’s creating for. In the early 2000s, for example, when she was finding a lot of her work for magazines was being airbrushed to oblivion, her way of rebelling was to seek out teams of women- female photographers, stylists, creative directors, women who were more interested in something that looked “lived in” as opposed to this idea of “perfection.” That’s how Fara rebelled, and it’s something she’s taken through the decades with her and has since woven through Fara Homidi Beauty. While Fara was in Australia to launch the brand into Mecca, she shared what she thinks some founders miss by never having worked in consumer-facing beauty, how she strikes the fine line between artistry and consumer understanding, and how she convinced Kendall Jenner to bleach her eyebrows for the most recent cover of Vogue Paris. Read more at glowjournal.comFollow Fara Homidi Beauty on Instagram @farahomidibeautyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 151 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Supernova Body, Cici Stefanova.By virtue of my job, I’m asked pretty often which beauty brands I’m genuinely excited by or who I think both the industry and consumers should be keeping an eye on, and for the last 18 months my first answer has been Supernova Body without a second of hesitation. This brand is everything I love in a new brand- the products are genuinely innovative and fill a legitimate market gap, it’s making beauty fun and sexy and that’s what beauty is to me, and it’s led by a founder who is only in this for the right reasons. Cici actually reminds me a lot of Deciem and The Ordinary’s Nicola Kilner, who I often cite as one of my all time favourite guests, as they’re both really beautiful examples of female founders leading with kindness. Supernova Body is an active, high performance body care brand, formulated specifically to target and treat body acne, that Cici launched in 2024 following four years of product development and, in this episode, Cici very kindly gave me an exclusive on the brand’s next launch coming in early 2026… In this conversation, Cici shares how she landed Sephora UK as Supernova’s very first retailer, some of the unexpected benefits of remaining D2C and self funded for the first year, and why her exit interview from British Vogue didn’t go quite as expected.Read more at glowjournal.comFollow Supernova Body on Instagram @supernova.bodyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

If you've been on the Insta for some time, this is essentially a 40 minute #notsponsoredjustgood. Another solo episode this week, wrapping up the year (almost- still a few guest episodes left in Season 7) with my favourite new beauty launches of 2025.We'll add the full list in these shownotes eventually but, for now, enjoy. Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 149 of the Glow Journal podcast, host Gemma Dimond talks to the Naturium, Susan Yara.Two years before Hailey Bieber sold Rhode to e.l.f. Beauty, Susan Yara and her team sold Naturium to the beauty juggernaut for $355 million USD. The Naturium growth story is the kind of story you hear and think “This could be a Netflix doco.” Susan, naturally, tells it better than I do, but this may be one of the biggest beauty comebacks in recent history. Susan Yara, then a popular YouTuber, joined Naturium in a founder and CEO role in the year 2020. There was a controversy, the internet called for her to be cancelled, but against the odds the brand achieved a whopping 80% compound annual growth rate and were acquired by e.l.f. for that eye watering $355 million in 2023- just three years post-launch. This week, Naturium launches into Sephora Australia (into physical stores TODAY), with Susan still very much fronting the brand and, as she tells me, “getting to do all the fun stuff.” So. How did she do it?In this conversation, Susan shares a timeline of that 2020 controversy, whether “clean” means anything in 2025, and why your customer’s return rate is the most important stat to be looking at . Read more at glowjournal.comFollow Naturium on Instagram @naturiumStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

Former Mecca execs Georgie Gilbert and Camille Peressini had access to just about every luxury body care brand on the market. They’re also both mums- realistically, are you buying and using a high end body wash in the shower with your husband and kids? No, you’re doing a supermarket run and picking up something there. Both Georgie and Camille knew, however, that the supermarket body care offering was uninspiring. The products didn’t look or feel luxe, the scents were generic, and it felt like the accessible options weren’t formulated or designed with beauty consumers in mind. Enter, SOMA. If the gap itself wasn’t compelling enough, consider that Georgie and Camille were given a 10 week launch timeline from Woolworths. That’s 10 weeks to strategise, formulate, package and market an entirely new brand, all while keeping that accessible price point in mind, and have it on the shelves of over 1000 Woolies stores nationwide in less than three months. In this conversation, Georgie and Camille share how they’re going about converting habitual supermarket shoppers who’ve been buying the same body wash for decades, the intricacies of creating body care packaging that’s fully and easily recyclable, and what happens when your product accidentally goes viral on TikTok before you’ve officially launched. Read more at glowjournal.comFollow Bronte Body Care on Instagram @brontebodycareFollow SOMA on Instagram @somapersonalcareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 145 of the Glow Journal podcast, host Gemma Dimond talks once again to Rachael Wilde- the founder of both Bouf Haircare and tbh Skincare. Rach has been on the show before, back in April 2022, to talk about tbh, but this is the first time a founder has joined me for a second time to talk about an entirely new brand. I wanted to talk predominantly about Bouf today, so if you do want to hear about the tbh launch and Rach’s story as a founder, you can find that episode back in season 4.That said, we did have over three years of tbh catch up to do and, in Rach’s words, the last 3 years have really been where everything has happened- the brand launched into over 400 Priceline stores in March 2023 and Coles later that year, merged with Boost Lab the following month to create parent company York St Brands, and rebranded earlier this year ahead of global expansion. Bouf, Rachael’s newest venture and the third brand within the York St stable, was developed in a similar manner to tbh- Rachael was presented with patented hair growth tech called the FGF5 protein, she looked at the clinical, tried it herself over several months, and upon seeing results, decided to take that tech to market in the form of a shampoo, conditioner, leave in treatment, hair growth tonic and a digestible hair growth supplement. In this conversation, Rachael shares the reason behind that now infamous Bouf launch campaign that saw brand ambassador Indy Clinton wearing a wig, the detail behind 2023’s York St Brands merger and tbh skincare’s subsequent growth, and how she and her team survived an internet hate campaign that, quite literally, captured the attention of the world. Read more at glowjournal.comFollow Bouf on Instagram @boufhaircareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 143 of the Glow Journal podcast, host Gemma Dimond talks once again to the co founder of Frank Body, Bree Johnson. This is something I’d been thinking about doing for a while and, for whatever reason, season 7 feels like the right time to do it. I had Bree and her Frank co founder, Jess Hatzis, on the podcast back in 2018, season 1- back when I thought this would just be a miniseries on the business of beauty. What I’d been wanting to do is bring back previous guests from the first few seasons and look at not just how their brand has evolved in the 7 or so years since I last interviewed them, but also get their take on the evolution of the beauty industry as a whole since we last did a deep dive and compare their answers from then to now. Bree was the perfect founder to do this with. She was SO down to compare her previous answers to today’s feelings, I’ve worked with Bree and the larger frank team a lot over the last decade, I MC’d their newest launch on Monday so it has been really fun to just immerse myself in the Frank world this week. On top of that, Bree is a branding and beauty MASTERMIND. So few brands have been able to achieve what Frank has achieved, globally, so this was a really fun chat for me not just from a beauty perspective but from a marketing perspective. Something I loved talking to Bree about was how she knew it was time to step away from her day-to-day role at Frank Body. Bree is still on the advisory board at Frank but isn’t there day-to-day anymore, so she’s got some really beautiful insight to share on knowing when the time is right for such a big change, navigating that change, and the identity piece that comes along with it.In this conversation, Bree shares her thoughts on how new businesses can cut through the noise on social media with a 2025 lens, why frank body has moved away from novelty launches and has moved into high performance body care, and we compare her take on the state of the beauty industry with the answers she gave me back in season 1. Read more at glowjournal.comFollow Frank Body on Instagram @frank_bodStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

We're back!I'm back on mic and it feels good. It feels different, and I feel different, but it feels good. Here's an update on why I've been so quiet on here since November, plus a little bit of a listener Q&A on ageing, botox, everything showers and switching off.Season 7 baby, let's do it. Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 141 of the Glow Journal podcast, host Gemma Dimond talks to the co founder of Outside Beauty & Skincare, Maddison Brown. Outside Beauty & Skincare is not your average celebrity beauty brand. I already knew this, but it just becomes more and more clear the longer you speak to Maddison for. Given how impressive her career has been thus far (acting opposite Nicole Kidman when she was still a teenager, then spending 4 seasons in the role of Kirby Anders in Dynasty on The CW), you’d be forgiven for assuming this is another private label brand- an existing product with a celebrity endorsement attached. But this is so far from the case here.Outside Beauty & Skincare, which launched in January of this year, is just Maddison and her sister, Allyson. They’ve self-funded, they spent the 12 months prior to launch working through every single stage of starting a business themselves, and in just under a year they’ve brought four (five if we include the Kabuki brush) really, really beautiful sun protection products to market (with plenty more in the pipeline). In this conversation, Maddison shares the surprising differences in the response to Dynasty across Europe and Australia compared to the show’s home in the US, her refreshingly level-headed approach to social media (and the media in general), and why she thinks Australia’s famously strict regulations around sunscreen are a really, really positive thing.Read more at glowjournal.comFollow Outside Beauty & Skincare on Instagram @outsidebeautyskincareStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

Six years in and it’s time for my first solo episode. The botox bit is clickbait. Hi! Gem here. This is probably the most honest and open I’ve been about a bunch of things on the internet. This was cathartic! We're talking my studies, how I got into the beauty industry, my career prior to leaving my job and going out on my own 8 years ago, career advice... you understand. Thank you to everyone who submitted such thoughtful questions. If you enjoyed this and would like me to do another solo ep somewhere down the line, please let me know. If you didn’t enjoy it, don’t tell me. Thanks!Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 137 of the Glow Journal podcast, host Gemma Dimond talks to the founder of O&M, Jose Bryce Smith. When we talk about a founder being “ahead of their time,” Jose Bryce Smith may well be the very best example. Jose co-founded Australia’s first ammonia-free hair salon and launched one of the first ever ammonia and PPD free hair colours, but beyond being a pioneer (something Jose tells me she’s not so sure she’d ever want to do again), Jose’s story is really just one of the best I have ever heard. She, naturally, tells it far better than I do, but this is just an objectively great founder story regardless of whether you’ve got an interest in beauty, business, or neither. In short- she got fake clients in the salon to secure a Vogue feature, she had a Legally Blonde moment in which she bought back her business, she can claim ownership of one of the funniest first date stories I’ve ever heard, and in 2015 she lost $500,000 of product- and against all odds, O&M is now one of the biggest haircare and colour brands in the world. In this conversation, Jose shares how she worked to earn back the trust of hairdressers country-wide after a major manufacturing error, how a first date became her first board member, and the advice from her late father that she always comes back to. Read more at glowjournal.comFollow O&M on Instagram @originalmineral.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

In episode 135 of the Glow Journal podcast, host Gemma Dimond talks to the founders of Glow Culture, Holly Holub, Donna Chan and Lori Pirozzi.Holly, Donna and Lori have a number of things in common- two of those things being an early wish to run a business and create something of their own, and a deep seated love of beauty. The three women met years ago, working on the corporate side of beauty, and over long conversations during lockdown they realised just how much their stories and interests overlapped. A few years ago, all three of them decided it was time to reevaluate what they were doing professionally and finally go after their dream- and so the seed for Glow Culture was planted. Holly, Donna and Lori had taken a particular interest in the science surrounding fermented ingredients, and while they’d seen the occasional mention of probiotics in skincare marketing, they’d never seen an Australian brand as single-minded about fermentation in that way that Korean skincare brands had. They felt there was a gap in the Australian market for skincare rich in fermented ingredients, as opposed to products that only contained one or two, and it would appear that their instincts were correct- less than 10 weeks post-launch, Glow Culture has already been picked up by retail giants Adore Beauty and Chemist Warehouse. In this conversation, Holly, Donna and Lori share why they feel Australia has been a bit of a late adopter of K Beauty trends, their take on the rise of niche and independent brands, and the pros and cons of being digitally native vs being available in physical stores. Read more at glowjournal.comFollow Glow Culture on Instagram @glowculturehq.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.